Black Friday Sale Items

Mini Grubby is our latest soft plastic bait designed with an oversized goby head, ribbed body and a small paddle tail.  Mini Grubby measures 2.25...

Perfect for perch, crappies, walleyes and trout through the ice and in open water. Optically brightened UV finish excels in low-light and low-vis...

These TroutBeads® are painted with realistic veining to help fool even the wariest trout. Mottled are available in 8mm and 10mm only.

These TroutBeads® are painted with realistic veining to help fool even the wariest trout. BloodDotEggs™ feature a natural looking blood dot on the ...

Wacky Hookswith a weed-guard, are the perfect hook for down-shotting and drop-shotting natural baits and soft plastics for suspended bass and pan...

Wacky Hooks are the perfect hook for down-shotting and drop-shotting natural baits and soft plastics for suspended bass and panfish. The hook gap...

This VMC® traditional round treble is forged from the finest high-carbon steel. The fine wire guarantees instant penetration. Hi Carbon ...

Torpedo Tournament Treble Hooks are extremely sharp which ensures a great hook set every time. Our exclusive high carbon steel and alloys, create...

The Chubble 80SR is  a new revolutionary minnow-shaped crankbait. It was designed as the ideal size for tournaments in the US. The large size helps...

The TN60 features a Tungsten Mouth System on the outside lip that allows the lure to stand straight up when it hits the bottom and increases the sp...

The Jackall TN 60 Disc Knocker incorporates a disc-shaped weight in its sound chamber, creating a unique, deep sound, perfect for tempting even pre...

Badly behaved and always looking for a fight, the BX® Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer...

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when ca...

This deep-diving banana-style body lure swims in a pronounced wide tail action without sacrificing the classic Rapala® “wounded-minnow” attractio...

UV-R processing to protect nylon from harmful UV rays Supple, easy to handle Moderate stretch minimizes shock Uniform line d...

A swimbait featuring a natural S-Action swimming motion, River2Sea’s S-Waver will seductively wake the surface and call big gamefish in for a clo...

A swimbait featuring a natural S-Action swimming motion, River2Sea’s S-Waver will seductively wake the surface and call big gamefish in for a clo...

The UC H89 is a silicone cover for HELIX 8 and select HELIX 9 models that helps keep your fish finder protected when not in use. Compati...

DUO has went beyond the angler’s desire when it comes refined jerkbait fishing. Jerkbait 100SP uses a refined and updated fixed ballast system to...

Micro Grubby is our latest soft plastic bait designed with an oversized goby head, ribbed body and a small paddle tail.  Micro Grubby measures 2"...

Mini Goby is a new plastic goby imitation that is much smaller than those found in our Goby Series.  This bait was requested by many anglers look...

The Jackall MC 60 is a compact fat body crank that gives out a fast wobble and rolling action similar to hand-carved wooden baits. The lure feature...

With the Berkley® Tournament Scale avid angles can get precise measurements in seconds for quick easy culling. Extremely accurate 15 pou...

With the Berkley® Digital Fish Scale angles can get precise measurements quickly and can store weight in memory. The Auto-Save function automatic...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitat...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

    Add a bright detail to any rambler tumbler or mug with one easy switch. These pop-on, pop-off magnets are dishwasher safe and pair perf...

The Google Eye Jig is the combination of sight and sound to trigger more bites in all water types! Its Shockwave Rattle System has been designed to...

Ultimate advancement for run & gun ice trolling! The new lightweight Lite-Flite Lazer™ Drill Unit is designed to be used with any professiona...

With Berkley®, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable. Powder coated steel...

Ice Transducer, Single/DualBeam, 20/60 Degree, 200/83 kHz. No temperature Compatible with: All HELIX G1 Series except DI, Matrix 10, 12,...

Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune...

The Shadow Rap Shad breaks the mold. Fish it finesse in the morning when the big ones are still a little sleepy, then ramp it up all the way to a...

This topwater can do everything. Spits, darts, chugs and walks-the-dog all depending on how you want to fish it. Either way the fish can’t resist...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weig...

The Shadow Rap® Deep combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble in the 4-8 foot depth range. R...

Gulp! Alive! Attractants are available in many popular prey scents and flavors. Simply spray any bait to make it taste and smell like live bait. ...

Berkley PowerBait Ice uses the same irresistible scent and flavor that took scientists over 25 years to perfect. Fish love PowerBait Ice so much ...

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to sim...

Professional grade Trilene Sensation has been trusted by our Berkley pro staff for more than a decade. With extreme strength-per-diameter, it is ...

The Berkley Lightning Rod has helped anglers Catch More Fish™ for generations. Now constructed with 24 Ton Multi Modulus graphite, the carbon com...

The Berkley Lightning Rod has helped anglers Catch More Fish™ for generations. Now constructed with 24 Ton Multi Modulus graphite, the carbon com...

The Berkley Lightning Rod has helped anglers Catch More Fish™ for generations. Now constructed with 24 Ton Multi Modulus graphite, the carbon com...

With Berkley®, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable. Stores 3 rods or co...

Reel Grease is part of the right series of products to properly service all of your Abu Garcia reels. Low viscosity formula Perfect...

Reel oil is part of the right series of products to properly service all of your Abu Garcia reels. Perfect viscosity to improve overall ...

Specialized trolling actions for the Salmon, Steelhead and Walleye angler. Accudepth rods match perfectly with Accudepth line counter reels. ...

Specialized trolling actions for the Salmon, Steelhead and Walleye angler. Accudepth rods match perfectly with Accudepth line counter reels. ...

A perfect first rod and reel set up for a great price point. The Daiwa D-Shock combo is great for species from small panfish to large carp and pi...

Daiwa's 80's series reel matched up with a graphite composite rod makes a day on the water a pure pleasure. Whether you are a seasoned angler or ...

A new addition to our popular dealer driven rod series has arrived- KAGE™ Walleye Rods. Exclusive to independent dealers, designed for th...

The clean designs and state of the art construction put these KAGE Bass Rods in the hands of anglers ranging from the most serious weekenders to ac...

New for 2020-21 the FreeFall gets supersized! More capacity, more versatility, and more drag. The FreeFall XL features a Core Balanced Magnetic B...

The mono that thinks it's a braid™ is now on ice! The most abrasion resistant, supple and sensitive monofilament ever. Sufix® Advance™ Ice Monofi...

Affordable, quality construction rods offer a true value. Strong Resilient Fiberglass blank Titanium Oxide Ring Guide with Comforta...

These superior ultralight actions come in lengths up to 8’ for a combination of casting power with light lures—shock absorbing action to handle s...

Great Lakes series trolling rods are designed to have a higher quality of materials and components needed to master the most productive day on th...

Great Lakes series trolling rods are designed to have a higher quality of materials and components needed to master the most productive day on th...

Maddragon represents a true value in a European spec. carp rod. Carbon and Fiberglass composite blank combines the power and sensitivity...