Black Friday Sale Items

Revivex Suede and Fabric Water Repellent is a waterproof spray for nubuck, suede and waterproof-breathable footwear. This protectant is useful to k...

Waterproofing the whole family’s rain gear has never been easier with Revivex Wash-In Water Repellent. One treatment with this DWR wash creates and...

Formulated to repel water, stains, and dirt. Protects rain gear, tents, packs, and waders all season long. PFAS-free with zero flurocarbons, this f...

Revivex Pro Cleaner makes it easy to wash technical jackets, ski pants, tents and sleeping bags. The gentle formula is designed to clean GORE-TEX® ...

Quickly repair holes in technical clothing and outdoor fabrics with this ultra strong weatherproof patch in GEAR AID's signature hex shape. Tenacio...

Quickly repair holes in technical clothing and outdoor fabrics with this ultra strong weatherproof patch in GEAR AID's signature hex shape. Tenacio...

Patch holes and tears in GORE-TEX jackets, pants, and waders. These adhesive-backed GORE-TEX fabric patches can be cut to size for almost any h...

The 6" Fillet Knife is among the Cuda Professional Knife collection, purpose built for serious fishermen who depend on the best equipment and...

The Cuda Pocket Sharpener is the ultimate support tool for any angler. Featuring several specialized components, you can sharpen fillet kn...

The Cuda 4" Braid Nipper is a perfect tool for making quick, easy line cuts regardless of the conditions. Featuring titanium bonded blades ...

With its open top feature and extremely rugged wear-resistant 1680D construction, the Drift Series Topless Vertical Tackle Bags deliver the quality...

Cuda 3" Micro Scissors will cut mono and braided line. The Titanium Bonded blades feature dual micro-serrations and are 3x harder than untreated ...

Rugged, glove-friendly bag and base carries up to 9" Echomap and Panoptix LiveScope System, with compartment for standard 18AH battery. Includes ...

The all new Eagle has been redesigned from top to bottom. A tradition of innovation and technology is what we relied on while building the all-n...

The HMG Series three piece trout/panfish travel spinning rod is the perfect combination of lightweight performance and sensitivity. A durable tr...

The 2022 Daiwa Exist G represents the pinnacle of spinning reel innovation, built on a lightweight yet ultra-rigid Magnesium Monocoque (MQ)...

The Ugly Stik Elite series just got better, featuring 35% more graphite than Ugly Stik GX2 for a lighter weight rod, while maintaining the legen...

The updated Stimula spinning rod lineup offers versatility across ten models for multi-species use. Each rod features a crisp-feeling composite bla...

The pursuit of trout and panfish demands the same finely tuned gear needed for other species. The Compre Lite series from Shimano delivers high per...

Walleye anglers know that versatility is key to success, and Shimano’s redesigned Compre Walleye series delivers purpose-built rods for trolling, v...

The Shimano Tranx 400 B is the latest iteration in the legendary Tranx family, a powerhouse low-profile baitcasting reel built for throwing big bai...

Shimano’s redesigned Nexave FJ spinning reels blend style, performance, and comfort. Featuring G-Free Body for reduced fatigue and Anti-Twist Fin f...

Bred from the relentless pursuit of intertwining scent dispersion and technique driven shapes, the Berkley PowerBait® MaxScent Flux-Gill combine...

The Berkley® Bladed Rawler Jig fills a big need for anglers looking to present high flash slow-turn crawler actions with precision casts and ulti...

Soft, silent and lipless, the Power® Vibe can be fished year-round with a fast fall rate, high flash and a tight, crispy action. The single Fusi...

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping s...

The exact same shape as the 3” fat Senko but built utilizing our “Mega Floater Formula” to make this bait stand up on a Ned head. The size is pe...

The Berkley PowerBait® Chop Block: a glide bait so effective it seems almost unfair. Devised to halt bass in their tracks, this versatile soft g...

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing ...

Berkley® branded spinner rigs at an affordable price point! The rigs feature a variety of staple colors and blade styles. The blades come ...

Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait. Designed with both pro...

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added re...

Realism and natural action in an easy-to-fish pre-rigged package! Not just in the north country, but country-wide, realism and ease of use are k...

Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The Swing Head features an EWG style hook with a free-swinging foot...

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the r...

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the r...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent tr...

Needle point for easier penetration High-definition detail for realistic look Conical bait keeper with wire locks baits into place Custom 40-degre...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...

Proven Berkley® Flicker Shad® action for targeting shallower fish. The Flicker Shad® shallow models feature the same great side roll and flash a...

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord...

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Flippin’ jig features all the right things in all t...

New and improved FireLine® is smoother, tougher, and more sensitive! 8-strand fused technology provides unmatched abrasion resistance making it ...

Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail ...

Water activated or pull cord inflation Convertible from automatic/manual to manual only inflation Low profile design keeps you cool in warm weathe...

The PENN Pursuit V Travel spinning combo series was built with versatility and reliability at the forefront, with combo pairings for inshore, su...

3mm closed cell neoprene is waterproof, warm & durable. Fleece lined for additional warmth, Adjustable elastic velcro wrist strap.

The Celsius Full Foot Studded Cleats are designed to provided superior traction. These cleats will keep your feet under you.

Designed with quick set-up in mind and holds all types of rod/reel combos. Conveniently collapses to fit into any fishing bucket or rod case. Ideal...

2 Pack. Highly visible Celsius Spring Bobber Inserts float high in the water and feature an orange painted top.

The Celsius magnetic jig box 20 is a two-sided magnetic tackle box that is ideal for hooks, jigs and swivels. the magnet in each compartment keeps ...

Celsius insulated lightweight CEL-IFG-LG gloves. Fleece insulated.

These Flip-Back Mitts will keep your hands warm with their wind resistance and fleece lining.The flip-back design along with the thumb offer...

This 13.5" compact model makes it easy to keep on your person while ice-trolling. Large fold-in scoop removes the maximum amount of slush. Adjusta...

Utility Bucket Rod Holder by Celsius. 1 Rod Holder Quickly Removed. A great way to keep a rod and reel off the ice. Easily accessible when a fi...

Features 2 high quality bobbers per pack Easy to see fluorescent orange paint Spring is super sensitive to detect even the smallest bite ...

The Blackhawk Assault Tip-Up from Frabill™ features an extra-durable molded poly base, bait clip, and a shaft-in design that allows for re-greasi...

When you're ready to chase the biggest and brightest through the season's coldest and harshest, the Bulkley sets the insulated-jacket standard ...

Level up your layering system in the Strata 200 Bottom, the midweight insulator that keeps you hauling through harsh weather thanks to a chann...

Level up your layering system in the Strata 200 LS Crew, the midweight insulator that keeps you hauling through harsh weather thanks to a chan...