Black Friday Sale Items

It may not look much – but that's just it. The Mustad Easy Snap is remarkably strong for it's size. Perfect for a quick change of bait or fly hook,...

Use Bear Claws to connect your terminal tackle to your main line without knots. Build Rigs with ease. Adjustable, durable, and dependable since 1...

Mepps quality throughout. Expertly balanced, Mepps Musky Killers are second to none. B5MT bigger profile tandem bucktails are also weighted. All Me...

The Mepps Musky Killer series features expertly balanced blades and BIG profile bucktail hook dressings. The standard Musky Killer B5M with a #5/0 ...

Black Fury® Tandem Bucktails™ are ideal baits for northern pike and early season musky. A #5 body and blade matched with a dressed tandem bucktai...

STAYS DEEP Easy spinning blade. Drops fast, stays deep  Computer age finishes. Strong, ultra sharp hook. Rugged, durable Swedish stainless ste...

Mepps Aglia Tandem Bucktail B5TB is an ideal bait for northern pike and early season musky. A # 5 Aglia body and blade matched with a smaller dress...

DEEP RUNNER. The Mepps Aglia Long is the #1 deep runnin’ willow-leaf spinner. It is a classic favorite in Canada. Less sensitive and more regu...

Boosts hooking percentages with light-biting walleyes, saugers and other gamefish by 30 to 50 percent or more. Rubber-coated “loop-end” easily sl...

A proven way to increase your catches of light-biting walleyes, saugers and other gamefish by 30 to 50 percent or more since its creation in 1987...

Mustad's Crimping Pliers are a compact but durable solution for rigging built of drop-forged high carbon steel. The Black Teflon finish ensures g...

Compact and durable, the Side Cutter Pliers are built for the job. The drop-forged high carbon steel construction and Black Teflon finish ensure ...

The Strike King Premier Plus features the exclusive Z-Man perfect skirt with the Magic Tail trailer serves as a trailer and provides extra action...

The Strike King® Premier Plus Spinnerbait features the advanced Perfect Skirt with Magic Tails which bloom wide and serve as a trailer, adding ex...

Kevin VanDam has helped to create the perfect all-around spinnerbait: the Strike King® KVD Finesse Spinnerbait. Chief among its features is a sma...

Kevin VanDam has helped to create the perfect all-around spinnerbait: the Strike King® KVD Finesse Spinnerbait. Chief among its features is a sma...

Take one of the most popular multi-species spinnerbaits on the market, add a red hook and bleeding accent skirt and what to you have? One deadly ...

It's easy to see why Strike King® Pro-Model® XD Series crankbaits are so popular with the pros. These medium- (5XD) and large-bodied (6XD), extra...

To jig a big straight-tail worm effectively, you need a head that's built for it. The Strike King® Tour Grade Mag Jighead is specially made for t...

Jazz up your favorite soft swimbait by pairing it with a Strike King® Tour Grade Belly Blade Jighead. This pro-designed system is not your typica...

The entire KVD line of crankbaits has been KVD Crankbaits painstakingly designed and tested at the hands of Kevin VanDam himself. From the errati...

The 2.5 Wake is built off of the very popular KVD 2.5 Squarebill design that anglerslove. The difference is the unique bill design that is angled s...

Strike King's SK Plus sunglasses features specifically designed TAC (Tri-Acetate Cellulose) polarized lenses for unequaled performance. The TAC l...

Confidently cast to a big bass holding in the thickest cover with the Strike King® Hack Attack Jig, perhaps one of the deadliest heavy-cover jigs...

Do as Denny Brauer does when he needs to generate some action quickly and tie on a Premier™ Pro-Model® Jig from Strike King®. The Premier Pro-Model...

One of the biggest obstacles to fishing structure is hang-ups. The design of Strike King®'s Denny Brauer Structure Jig aims at reducing hang-ups ...

Bitsy Minnows are irresistible to fish. If you really just want to catch something, tie one on and add some fun to your fishing trip! An awesome lu...

Smallmouths love Strike King®'s Bitsy Bug® Mini Jigs! In addition to their downsized design, Bitsy Bug Mini Jigs feature premium silicone skirts ...

The Bleeding Elite Buzz bait features holes in the blades to create a gurgle type noise and leave a bubble trail on the surface. The exclusive gras...

The Strike King® Mini-King Redeyed Special Spinnerbait is a smaller, lighter version of the popular and productive Redeyed Special. Just what you...

The Strike King® Mini-King Redeyed Special Spinnerbait is a smaller, lighter version of the popular and productive Redeyed Special. Just what you...

Little Brother to the popular MINI-KING®, the MICRO-KING® is a terrific little spinnerbait for ultra light rods. It runs great and will get tons ...

Weighing just 1/8-oz., the Strike King® Mini-King® Spinnerbait is ideal for crappie, smallies and white bass. Available in a wide variety of colo...

The Strike King Lil Mr. Money Spinnerbait delivers a scaled down presentation perfect for tough fishing conditions and matching the hatch with sm...

Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and un...

Cause "toad rage" on the waterways with the exclusive Strike King® Rage Tail® Toad soft plastic equipped with unique legs designed to stir up more ...

Strike King's® Perfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingredients which make them the softe...

The bait that won Denny Brauer the '98 Classic! Strike King®'s innovative Flip-n-Tubes feature a special patent-pending head which has 1/2'' of sol...

Sporting a classic tube shape, Strike King®'s Coffee Tubes are enhanced with real coffee bean granules and coffee bean oil to give the tubes an ear...

With its unique air-filled bubble tail, the Strike King® KVD Perfect Plastics Caffeine Shad flaunts an awesome set of moves never before seen in ...

The most trusted go-anywhere beanie in our lineup. Knit polyester, stretch fit for everyday comfort Back-up reel case FABRIC...

With stealth-like invisibility, this Hydrophobic/Water Repellent line boasts superior strength and handling and is low-stretch for optimal hook s...

With a compact head and aggressive front taper, this easy loading line delivers monster flies with pin point accuracy. Built on low stretch power...

The Airflo Forge floating line is an excellent fly line at a price level that won’t break the bank. With all the fly lines on the market today...

Get ice fishing with freshly packed maggots from Natural Sports. When the bite is tough through the ice, tip your jig or lure with a maggot and wat...

For quick, easy removal of your electric-steer, bow-mount trolling motor. Extruded aluminum design with side screw provides quiet and secure lock...

Quickly remove your electric-steer, bow-mount trolling motor. Cam-lock design and ultra-tight tolerances eliminate bracket movement and noise. Lo...

Simply twist the handle to loosen, adjust and tighten our extension handles. Go from 17" to 25" and experience total speed and steering control i...

Easily remove your electric-steer, bow-mount trolling motor. High-yield composite construction is super strong and impervious to corrosion. Low-p...

This convenient adapter allows quick thru-hull connections to an AC extension cord – with no cutting or splicing required – using the male AC plu...

This 100% weedless prop features a unique, patented design with swept-back and flared blades that “wedge” weeds away while conserving battery power...

Quickly, easily remove or replace your prop with this kit. Each kit includes a prop nut and washer. A crescent wrench is required for installatio...

Quickly, easily remove or replace your prop with this kit. Each kit includes a prop nut and washer. A crescent wrench is required for installatio...

Quickly, easily remove or replace your prop with this kit. Each kit includes a prop nut and washer. A crescent wrench is required for installatio...

This 100% weedless prop features a unique, patented design with swept-back and flared blades that “wedge” weeds away while conserving battery pow...

The RAM-D-202-25-C-202 powder-coated, marine-grade aluminum Humminbird Helix mount consists of a short length double socket arm, a 3.68" diameter...

The MHX XNPT is a portable, suction cup transducer mount for XNT transom-mount transducers. Compatible with: XNT 9 20 T, XNT 9 HW T, XNT...

Transom Mount Dual Spectrum CHIRP Transducer supports Dual Spectrum CHIRP 2D Sonar with high frequency beam and wide cone angle, offering CHIRP r...

In Hull Dual Spectrum CHIRP 2D Sonar with high frequency beam and wide cone angle, offering CHIRP range of 150-220kHz and max depth of 1200ft. Fo...