Black Friday Sale Items

The all new Prorex TW has been designed with one purpose in mind- to catch Musky. The Prorex TW is a heavy duty, high capacity reel with features...

The preeminent finesse jighead for systematic finesse, swimbait and soft jerkbait fishing, the Finesse EyeZ Jighead calls on a low-center-of-grav...

Nobody covers your salmon and striper trolling rod needs like the Okuma Classic Pro GLT series. Deep in selection, rich in construction features an...

Nobody covers your salmon and striper trolling rod needs like the Okuma Classic Pro GLT series. Deep in selection, rich in construction features an...

Nobody covers your salmon and striper trolling rod needs like the Okuma Classic Pro GLT series. Deep in selection, rich in construction features an...

Okuma White Diamond Trolling Rods utilize a carbon and glass blank construction for maximum durability. These rods feature low-profile, stainless...

This new lure combines our traditional concave-convex blade with and an elongated body that creates tremendous flash and vibration that drives fi...

The Black Panther spinner combines a vibrant spotted finish on a black blade with a deluxe brass body to create a deadly new lure. Made with ...

The Black Panther spinner combines a vibrant spotted finish on a black blade with a deluxe brass body to create a deadly new lure. Made with o...

Panther Martin large bucktail spinners are made with the same design as tiny Panther Martin spinners – only bigger! These lures are highly producti...

Panther Martin Fly spinners include all of the features of the Classic Regular spinner and have colored bodies and natural colored hackles on the h...

Panther Martin Hammered spinners have a unique blade pattern and genuine silver and gold plating which produces the most flash and reflection of an...

Panther Martin is truly the world’s ‘Classic’ spinner. It has an original concave-convex blade design that maximizes water flow over the blade to p...

This new lure combines our traditional concave-convex blade with and an elongated body that creates tremendous flash and vibration that drives fi...

Power port allows for quick thru-hull connection to a Cannon downrigger power cable. It quickly connects to the yellow female battery end plug fr...

The 2021 Legalis LT features our LT body (light, yet tough) constructed from our all new ZAION-V material. ZAION-V is more easily machinable than...

The X Zone 90 Degree Tube Weight allows for the ultimate vertical and cast and retrieve presentation.  The X Zone 60 Degree Tube Weight allows th...

A Rod with Versatile Action and Durable Construction, the LIFT is built on the shoulders of our extremely popular ECHO Base series with updated a...

The 4" Minn-FIN is our latest minnow imitation bait that boasts several industry-breaking technologies. Minn-FIN improves upon the popular fluke ...

The Tru Trac Klincher is the Downrigger cable terminator for  fast, easy and reliable connection between downrigger cable and and cannonball.

The Bronzeye Frog 65 was designed by B. A. S. S. Elite Series Angler Dean Rojas. The Bronzeye Frog 65 is the perfect size and style to be fished ...

The Bronzeye Frog 60 was designed by B. A. S. S. Elite Series Angler Dean Rojas. The Bronzeye Frog 60 has a real attitude and is a leaner meaner ...

Phenix Tournament Tackle Salty tubes are some of the most highly demanded tube baits on the market.  Their high salt content and colour schemes w...

These stylish alarms offer exceptional performance and loads of features: Adjustable volume (6 levels including silent) Adjustable ...

The drill is used to drill through boilies, maize or other hard baits. The boilie hook is designed to pull the “hair loop” through the bait. Knurle...

Flexible back rod rest holds traditional carp rods secure in rod pods or on bank sticks. Great when using bait-runner reels.

Black aluminum telescopic bank stick. All brass fittings. Universal threading will fit virtually all buzzers, rod rests and keepnets. 50-90 cm.

Need to make a quick repair? Use the Aquaseal FD Repair Kit to permanently fix torn waders, seal a drysuit leak, or patch an inflatable. A truste...

Introducing the NEW Precut version of the steelheaders spawn net choice. Soft undetectable netting in an array of colors to suit any water condit...

With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise di...

Buy 2 for $6! Great for keeping your fishing rods organized.  Two in a package, simply lock one fishing butler to the top of your fishing rod ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Crappie Buster Spin'R Grubs are all about action, found in the whipping tail of the grub or the vibratory spin of the blade. Spin'R Grubs can be ...

Your dependable, wet-weather workhorse, GORE-TEX Guide Classic Jacket provides relentless rain protection, ample storage for fishing gear and fea...

Style, innovation, research, and passion come together in the birth of the New Zillion SV TW. With 40 years of research and experience in magneti...

Built with durable E-Glass blank construction. Blank is reinforced with another graphite layer with a triangular EVA foam foregrip on casting and t...

A staple in the bass fishing industry- the Gary Yamamoto Senko is arguably the most important lure to have in your box.  The heavy salty content ...

Sienna is a well-balanced, well-built, high-performance reel at an amazingly affordable price. This reel incorporates the Propulsion Line Managemen...

A staple in the bass fishing industry- the Gary Yamamoto Senko is arguably the most important lure to have in your box.  The heavy salty content ...

Okuma Classic Pro GLT 8'6" M 2-PC Rod with Okuma Magda 30DXT Reel Specific Great Lakes Trolling rod action. Durable E-glass blank construction...

Okuma Classic Pro GLT 9' MH 2-PC Rod with Okuma Magda 30DXT Reel Specific Great Lakes Trolling rod action. Durable E-glass blank construction....

True to its name, X-Rap® Haku – haku is Finnish for seek – is seeking trouble and ready to rumble with the big mamas. Built tough for big fish, X...

Big fish eat little fish that swim just like the Super Shadow Rap®. Hard kicking side to side, then fading away on pause, slowly sinking like a d...

Rapala Defiant 30 Size Right Hand Reel with 9'6" Heavy Action Rod The Defiant combo pairs two reliable pieces at a price that won't break the ...

Our classic Trout Icon Trucker Hat features the iconic trout patch and Simms text with a low-crown fit, mesh back, and adjustable snap closure fo...

Molded rubberized cover protects the display and prevents the buttons from being activated when not in use.

Proven fish catching design and features makes it a must have for all bass anglers. This soft, floating, ribbed, Ned Rig bait is the perfect for ...

The X Zone Lures Pro Series Wacky Tool is the perfect tool for installing o-rings for your Wacky Rig presentation. Comes with: 10 O-ring...

The Standard-Length Spinning Rod Glove is designed for an easy, hassle-free fit over any standard-length spinning rod. For Spinning Rods 6' to...

When developing the Standard Casting Rod Glove, we set out to find the perfect standard length and the best diameter for casting rods. For Cas...

Attach this glow base fishing bell to a rod tip or tip-up flag to alert you when a fish bites your line.

The Mister Twister 1-1/2” Tri-Color Mini Tube is sized perfectly for trout and panfish / perch.Take advantage of the hollow body to rig it with a 1...

PERFECT TRAILER Rig it to a Mepps spinner or buzz bait and you’ve got yourself a weedless combination that will work its way through the thick...

Rigged to a Round Jighead or attached as a trailer to a weedless spoon, spinner or buzz bait, the Double Tail provides double the action. 10 P...

Catching more fish more often – This is the original fish catcher ordinary plastic lures have always tried to imitate.The wide Curly Tail flutter...

IDEAL ULTRA-LIGHT LURE Here’s the perfect lure for almost all game fish including crappie and smallmouth bass.

Superb Action – A generation of plastics fishermen have been catching record fish on the versatile Mister Twister Curly Tail. It can be rigged with...

The Williams Whitefish offers a variety of weights, sizes and finishes allowing you to match the size and colour of prey larger predators are fee...

Redesigned from the ground up in 2017, the new BULLY is even heavier than the original. Weighing in at 9/10 oz, the BULLY is sure to please long ...