Black Friday Sale Items

A legendary reimagination of an iconic series of actions, the new G. Loomis NRX+ draws from more than forty years of technology, innovation, and ...

A legendary reimagination of an iconic series of actions, the new G. Loomis NRX+ draws from more than forty years of technology, innovation, and de...

When it comes to terminal tackle, we can sum up our performance in just one word - strength. Berkley® components can handle the toughest tests. T...

A perfect combination for predator fishing: the classic Rapala® shad body design with an easy-to-use gliding action. Extremely responsive abachi ...

One of the most-effective walleye tactics, the Lindy Rig, also can be one of most frustrating if you don’t keep your snells and rigs organized. T...

Based on a Yuki Ito hand-carved original, the Megabass PopMax topwater lure ups the ante of the well-respected Megabass Pop-X with a larger body ...

Corrosion resistant carbon steel jaws with an ergonomic co-molded handle design and adjustable lanyard create ideal pliers for managing your catc...

The Megabass GIANT DOG-X’s realistic profile is paired with a unique sharp side-to-side, roll-walking action that will draw vicious strikes in th...

The G-Box 3200D Deep Utility Case features the single-hand, easy-open lid clasp and offers adjustable storage with micro-slit compartmental divider...

Size 8.1″ x 5.7″ x 1.6″ Great for plastic baits and hard baits Micro Rib System- Micro Adjustable Dividers Easily opened wit...

Size 8.1″ x 5.7″ x 1.6″. Great for terminal tackle and small lures. Micro Rib System- Micro Adjustable Dividers. Easily open...

***Due to the size of this product, we are unable to offer free shipping***  Special Mate tackle boxes have durable flip divid...

Designed for light to medium weight fishing conditions, the VMC Wide Gap hooks offer the advantage of a 3-degree offset point, a trick enlisted b...

***Due to the size of this product, we are unable to offer free shipping***  Special Mate tackle boxes have durable flip divid...

***Due to the size of this product, we are unable to offer free shipping***  Special Mate tackle boxes have durable flip divid...

Protect your gear – and your hands – from hook snags with the handy Bait Glove.  Low profile makes it easier to get rods from your rod ...

With an endless combination of sizes, skirt colors and blade styles, spinnerbaits are one of the most versatile and reliable ways to put fish in ...

Fact: fish don't bite rusty rigs. Keep your tackle in bite-worthy shape with Plano's Rustrictor™ StowAway® utility boxes. These innovative tackle...

Nothing is a guarantee in fishing, except this: water is going to get on your fishing gear. So when you stash your lures after a day on the lake,...

Tackle storage with dividers is useful in lots of situations, but when it comes to bigger items like tools and packages of soft plastics, reach f...

Anglers everywhere love our ProLatch® StowAway® Bulk Storage (3700), and once you try it you'll understand why. It enables you to create from thr...

100% Fluorocarbon Leader Fishing in saltwater is the ultimate test of mental and physical toughness, and of tackle, from lure to rod and reel ...

Starting with our proven drag design, we cut, shaved, and overhauled the core of the reel until we could shoehorn a four-layer carbon fiber drag ...

The VMC® Crossover Rings™ have a dual-channel hood which allows for either Neko or Wacky style rigging. The innovative design of the VMC Crossove...

The YUM Ned Craw is the most realistic craw for Ned rig applications on the market today, thanks to a lifelike defensive posture while at rest or...

Designed by B.A.S.S. Elite Series Pro, Brett Hite, the Zako Swimbait joins the ranks of Yamamoto's legendary line of soft plastic baits. Its segm...

A favorite of touring pro Shinichi Fukae, the Shad Shape Worm on a drop-shot setup has produced two wins for him on Lake Champlain

Experience spybaiting on steroids! Deep cover on casting gear in recon territory with pro-tuned, tournament ready G-Fix.Realis Spinbait, the only...

Titan smooth, high performance downrigger weights reduce blowback even at high speeds and extreme depths. These weights track true even on tight tu...

The POW-R-Ball downrigger weight is a modern twist on an old favourite . The flattened ball design reduces blowback along with improved tracking ...

POW-R-Bait downrigger weights combine the effectiveness of a high performance, hydrodynamic weight with proven fish attracting properties includi...

The Heddon Zara Spook invented the walk-the-dog retrieve more than 50 years ago, and despite being copied literally hundreds of times during the ...

The Jackall Rerange MR is a new addition to the Rerange lineup to target those Mid Range jerkbait fish. "RERANGE" has incredible casting distance...

The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retri...

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it i...

JR Industries manufactures a Fishing Rod Tip for use with wire trolling line. The use of wire line for deep water trolling has become very popula...

The Megabass UOZE SWIMMER spares no expense, harnessing careful design and premium components to deliver an unrivaled swim jig experience. The...

Gamakatsu’s most versatile hook, the Gamakatsu Octopus Hook has long been known for its durability and strength. Size #14-#4 10 Hooks Per Pac...

A Texas rig and a weedless jig in one, the Pro BulletZ Weedless Jighead features a built-in bullet sinker and a custom size 3/0 and 4/0 heavy dut...

Our ElaZtech® TrailerZ are the toughest, most lifelike moving-bait accessories on the planet, period! They'll stand up to the harshest conditions...

A skirted, Midwest finesse-style mushroom jighead that's known to entice strikes in tough conditions, the ShroomZ Micro Finesse Jig's 100% silico...

When it's time to size up, rely on the StreakZ XL. Its split-tail design and gill-plate detail give it a natural look in the water, while salt im...

The culmination of nearly a decade of testing and tweaking ElaZtech® finesse baits, the TicklerZ is arguably the most effective Ned Rig bait ever...

By overwhelming customer demand, the 3.5-inch Pro CrawZ equips anglers with an upsized version of the popular TRD CrawZ. Bulked up ElaZtech® claw...

Crafted with the same professional quality as our traditional and world famous Balls O’ Fire® salmon eggs, Pautzke Bait Company is proud to prese...

Over two years in the making and countless hours of research and development has led to a tackle storage system that solves every major problem a...

The EDGE™ Terminal takes customizable organization one step further with special enhancements for small items like terminal tackle. Now available...

Over two years in the making and countless hours of research and development has led to a tackle storage system that solves every major problem a...

Over two years in the making and countless hours of research and development has led to a tackle storage system that solves every major problem a...

The Conservation Series was built with safe catch-and-release in mind. The newly redesigned Knotless Conservation Net is now stronger than ever, ...

The Conservation Series was built with safe catch-and-release in mind. The newly redesigned Clear Rubber Conservation Net is now stronger than ev...

Whether wading, kayaking or fly-fishing – Frabill's Floating Trout Nets put success in the hands of anglers who always stay close to their target...

Weekend Series Softsider tackle bags have never looked or functioned better. The new color scheme highlights a water-resistant zippered front poc...

Weekend Series Softsider tackle bags have never looked or functioned better. The new color scheme highlights a water-resistant zippered front poc...

The newest design to join the Weekend Series family, the Deluxe Tackle Case features a molded base that stays put and keeps water out. Supersized...

The ultimate saltwater tackle solution. The Z-Series Tackle Bag is durably designed with a waterproof base, PVC fabric and easy-access attachment...

The ultimate saltwater tackle solution. The Z-Series Tackle Bag is durably designed with a waterproof base, PVC fabric and easy-access attachment...

The Z-Series Backpack has a new look and multiple upgrades to keep anglers hands-free and agile. Most notably, the tackle backpack is now complet...