Black Friday Sale Items

The Fenwick Eagle series represents our rich heritage as a premiere rod builder featuring our most classic, time tested, and proven actions...

The new HMG® fly rod series is a continuation of the legendary HMG fly rod that changed fishing forever over 50 years ago. The HMG se...

Fish effectively without breaking the bankWhen people struggle learning to fly fish, they change their line, their fly, or their underwear…...

Aquaseal SR is waterproof, clear, flexible and lasts for years. One small 1 oz tube can fix boots, create toe protectors, and rebuild worn ...

A Rod for All Skill Levels The Carbon XL is designed for anglers of all skill levels who need a well-rounded rod for a variety of fishing applicat...

Redesigned and upgraded, the brand new Tatula XT Bass Rods feature lightweight and powerful HVF (High Volume Fiber) graphite blank technology, X45 ...

Intermediate modulus 4 pieces Carbon blank. User-friendly high-performance action. Single foo...

Developed to cover a broad spectrum of modern freshwater applications, IMX-PRO V2 boasts a mix of standard and technique-specific actions c...

It's the world's most advanced tackle system – multiplied. Introducing the new Plano EDGE™ Flex tackle box. 38 Quick-Set dividers...

The Edge Master Terminal Tackle Box features a new and innovative design specific to terminal tackle. This functional tackle box kit also i...

Anglers asked for it, and Plano delivered. Our revolutionary EDGE™ tackle box is now available in our smallest size – the 3500. E...

The Big Jig Box is the most efficient, secure and organized way to store your larger jigs and hooks. The patent pending silicone anchoring ...

Made from 97%, Eco Friendly, Pure Tungsten, X Zone Tungsten Arrowhead Weights present in a unique arrowhead shape, which fit beaver style b...

    The slow-rising JERKMASTER 254 is 10 inches long and weighing in at 4.5 oz. was designed to dart/slash in the 6- to 9-foot range. Cast ...

The GOLIATH SWIM-Goby is an all new bait style that is built on our highly successful GOLIATH Goby platform - but with a significant change...

A light weight disc drag reel in its purest form, the all-new Ultradisc features everything you need and nothing you don’t in a disc drag f...

An original, ‘self-walking’ topwater lure, Z-Man’s 5-inch HellraiZer slashes, sputters and carves the surface unlike anything you’ve seen b...

Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait. Designed with bot...

Get wacked with a Wackm worm harness. Great Lakes Walleye don't stand a chance with the fish catching ability of these premium harnesses. U...

The Yaleye-Fish Lures are engineered and manufactured for unmatched quality/longevity and they are custom painted for second to none fish c...

    Lake Erie Walleye dont stand a chance with the Mooneye minnow. They will run anywhere from 5 to 7 feet if flat lined or casted. Fish wi...

The RUN fly reel was designed for the angler looking for a lightweight reel option with the stopping capabilities of a carbon fiber drag sy...

Liquid courage. Let’s face it, die-cast reels are intended to be low-cost alternatives to machined reels, right? Heavier. Easier to damage....

A durable, impact-resistant composite frame equipped with a bomb-proof drag system and stainless inner components. Perfect for beginning an...

Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." ...

Keep your catch alive without needing a live well with a Braided Nylon Fish Stringer from Eagle Claw. Hook this stringer through the fish's...

A "magnum" size version of the popular Stinger.  Just the right size and action for larger predators like Kings, Pike, Muskie, and Stripers...

The Eagle Claw Silent Stringer, 11 Snap was made to function as the most suitable companion for just about any fishing trip. Offering some ...

Danielson Cable Stringer with 10 Swivel Snaps features free-turning crane swivels that virtually eliminate tangling and twisting with the 1...

Compact, stainless steel construction with soft grip finger pads

Double-sided, ultra- fine carbon steel cutting edge. Silicone treated for corrosion-resistance. 

Mustad's uniquely designed pliers give anglers an edge on getting just the right angle to pry out precious hooks. Built with Stainless Stee...

Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just ...

Buoyant enough to float a standard 5/0 EWG hook, the 4-inch GOAT ToadZ features a wide, bulky body and streamlined profile which combine to...

The Yaleye-Fish Lures are engineered and manufactured for unmatched quality/longevity and they are custom painted for second to none fish c...

A well-known big fish bait, the Deep Long A employs the Long A’s trademark action with a deep diving molded-in lip for durability and out-o...

For over 30 years, this reliable lure has attracted bass and other game fish. Easy to cast, the Big O features a distinctive wobble that ex...

You know how every angler wants that super specific depth and profile and each one is extremely different? Well, this series has all of the...

The shallow running version of the Shad Rap®. Constructed of premium balsa, it is ideal for fishing skinny water it features precise action...

If you’ve spent any time with a Rebel Wee-Crawfish or Teeny Wee-Crawfish tied to the end of your line, at some point you’ve most likely wis...

Offering champion-level storage, the Plano KVD Signature Series Tackle Bags have been completely renovated by the legend himself, Kevin Van...

Black finish is excellent for use with big game leader material Use with 50 lb test fluorocarbon ...

High strength and burr-free Perfect for Surflon and Surfstrand wire Correct size is slightly ...

Tekota's legacy of durability and performance continues with the fully redesigned Tekota A lineup of reels. Shimano engineers overhauled the legend...

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features ...

Casting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish® and cash more checks! Hybrid baitfish-crayfish design is ...

The ideal choice for anglers seeking a rod with high performance and an eye-catching aesthetic, Shimano® engineered the Scimitar series of rods wit...

The Convergence delivers a workhorse series of rods with Shimano performance and quality components. The compact line-up of lengths, powers and act...

An eye catching appearance and high performance capabilities, these Shimano Scimitar Spinning Rods are a great option for anglers of all levels. Th...

A legendary reimagination of an iconic series of actions, the G. Loomis NRX+ NED RIG draws from more than forty years of technology, innovation, an...

Get your heart racing and your blood pumping with the exciting topwater action of the Rapala Skitter Pop. Built with a unique cupped mouth ...

As it sputters across the surface, the legendary Heddon Torpedo creates a massive disturbance that has helped to build its reputation for d...

Zara Spooks have been around a long time, and they will probably always be in the boxes, bags, and boats of bass fishermen. Well, the old Spook got...

Upgraded Hook Hangers HD Crackle Patterns Feather Treble Size 2 inch ...

The original Alewife Bait Strip Specially treated, hand-cut and packaged in the Toronto area. Founded from a true passion of fishing for Ki...

Take one look at the double-jointed body and crankbait-style lip on the HEAD HUNTER MAGNUM and you know immediately that this is a trophy m...

The Titan is a revolutionary lure that makes jerk bait fishing as easy as turning the reel, putting trophy class fish within anyone's reach...

The Rachel will troll down to 15', and has a classic wide wobble. cranked, it will run down to 6' with a erratic darting action. built in E...