Black Friday Sale Items

Rods which are 8 feet in length or greater when fully collapsed do not qualify for $40 flat rate shipping due to oversized shipping rates. ...

A tradition of innovation and technology is what we relied on while building the all-new Fenwick Eagle. There are expectations from anglers...

A tradition of innovation and technology is what we relied on while building the all-new Fenwick Eagle. There are expectations from anglers...

Fenwick HMG changed fishing forever in 1973 with the creation of the first ever all graphite fishing rod. HMG meant High Modulus Graphite t...

Fenwick HMG changed fishing forever in 1973 with the creation of the first ever all graphite fishing rod. HMG meant High Modulus Graphite t...

Heavy Hitter is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. 4" bait designed to have a large pro...

The Freeloader is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. 

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT comes in. 

To lead CrushCity, you need to be dependable, adaptable and fearless, which is why the The Mayor is the perfect candidate to crush big bass...

The Tailwater II wading shoe with LSG (Locking Stud Grip) is the newest style of functional and durable wading shoes from Compass 360. Cons...

The Summit Transducer Pole with Ice Mount Combo is the most popular pole setup of the season. This is a huge upgrade from the factory Garmi...

For use with all types of slip floats, beads and sinker stops. High quality latex rubber for maximum gripAvailable in Small, Medium and Lar...

For worm weights, fixed floats, and beads of all descriptions, Pinits secures them all. 

Nothing compares to stalking fish on saltwater flats. Our purpose-built Flats Sneakers is the go-to choice for roaming these skinny waters,...

NOSE-DOWN SITTING POSITION:One of the key secrets behind the Sim Shad's success is its nose-down sitting position. This lifelike posture mi...

Jigging Rap Magnum falls fast and true, designed for targeting individual fish when using forward-facing sonar. The heavy-weighted body mak...

The Spade Blade offers a unique of lifelike and flutter thanks to its specific shape and side blades.  Armed with a high quality treble hoo...

SEVIIN’S GS Series started with a clean sheet of paper to create the ultimate spinning reel platform. From the ultra-light 750 size to the ...

  Fenwick has been building technique and fishery specific rods for avid anglers that demand the highest performance for more than 70 years...

We completely re-built the Elite from top to bottom to accomplish this. Constructed from a blend of 36 and 30 ton graphite and our proprietary rein...

We completely re-built the Elite from top to bottom to accomplish this. Constructed from a blend of 36 and 30 ton graphite and our proprietary rein...

We completely re-built the Elite from top to bottom to accomplish this. Constructed from a blend of 36 and 30 ton graphite and our proprietary rein...

Designed from the core with features to perform in all hard-water environments, the Convergence Ice is equally fit for hopping holes in sub...

The Norsk Lithium USB live bait Aerator is designed to give you a quiet fishing experience and fresh lively bait all day long. Great for use in yo...

Breathe new life into your bait management system. This massive aerated bucket maintains up to 10 quarts of water in perfect conditioning t...

Finally - a durable yet portable cooler designed specifically for live bait. With a side-mounted aerator and insulated, watertight construc...

Aerated live bait cooler Frabill Ice MIN-O-LIFE Personal Bait Station, 8-Quart Aerated live b...

Designed to provide 15+ hours of runtime on the most common sonar units with screens up to 7". This little powerhouse is the same dimension...

    Precision Xtreme Series is made with the finest construction and unrivaled technical qualities. The PXR Mavrik provides premium jerkbai...

The Norsk 20Ah Lithium Ion Battery is engineered to meet the demand for high-power draw digital units with larger displays and optimized for...

This Ultra-Lightweight battery is the best on the market for cutting pounds while still offering up to 36 hour run time on mechanical flash...

The Compac Platnium Clacker Spoon is a fantastic jigging spoon with an irresistible clacking sound that calls in fish from afar, just like ...

The all new EXCELER LT - Daiwa uses a carbon fiber body called ZAION V. The new version is 3%-5% lighter than our current EXCELER for comparable si...

JOINTLY DEVELOPED BY LUNKER HUNTER TETSUYA NAKAMURA AND MEGABASS, THE SPARK SHAD IS A HAND-POURED PADDLE-TAIL WORM WITH A HULL-DESIGN THAT INCREA...

The storied history of the Shimano Sahara continues in 2022 with the introduction of the Sahara FJ series of spinning reels. Designed for e...

The new Stella FK redefines innovation while honoring Shimano’s legendary heritage. Engineered with cold-forged HAGANE gears and refined MicroModul...

This reputation for dependability and versatility prevails in the all-new Stradic FM, the newest addition to Shimano's CoreSolid lineup of ...

The redesigned Shimano Sedona FJ spinning reel combines HAGANE Gear for long-lasting smoothness and durability with SilentDrive technology for quie...

Look and feel like a pro-fisherman. Moisture-wicking helps you feel dry while the SPF50 protection shields you from the sun. features a cus...

Look and feel like a pro-fisherman. Moisture-wicking helps you feel dry while the SPF50 protection shields you from the sun. features a cus...

Stainless steel construction with black nickel finish. Tapered ends minimize unwanted abrasion with knots & line.  Sizes ...

Sufix® 12lb. Fluorocarbon Leader and VMC ® Crossover Cap™ allows connection directly to the hook.    3 per pack.

The oval-shaped head design of our BKJ Bucktail Jig provides added control and balance for a variety of techniques, while the bucktail hair...

This VMC® exclusive jig head features unique to the market "glow-in-the-dark skirts" and flashabou fibers. This unique combination really g...

Set the hook and hold on, the rodeo is in town! The new VMC® Tungsten Bullfly Jig has a longer & bulkier body with goose feather tail a...

Nobody likes a cry baby! Introducing the VMC® Tear Drop Jig with oversized holographic eye is perfect when fished with a float, dead stick,...

This unique shaped tube/creature hybrid swims with a gliding action with tentacles kicking with the slightest movement from an angler. A na...

The 13 Fishing Navigator is a pencil-shaped topwater walking bait with rattles.Ball weights in the tail of the lure facilitate both long ca...

Featuring quality components and design to tackle some of the most prized freshwater gamefish in North America, the Shimano Compre Salmon/S...

Built for avid anglers passionate about their craft, the Shimano Compre Salmon/Steelhead rod series offers an expansion of models tailored ...

 Built for avid anglers passionate about their craft, the Shimano Compre Salmon/Steelhead rod series offers an expansion of models tailored...

Featuring quality components and design to tackle some of the most prized freshwater gamefish in North America, the Shimano Compre Salmon/S...

Who's Your Daddy? That's right, bask in the glory of its flat-sided magnificence. We all know there's a time and place for a premium, flat-...

Internal Weight Positioned for Accurate Casting 3D Eyes High Definition Paint Finishes ...

Perfectly Balanced Body Provides Exceptional Action Realistic Soft Tail Reinforced Hinge Prov...

The compact, gear wrangling Riverkit Wader Tote keeps waders, boots and raingear — wet or dry — in check and always at the ready. ...

The Daiwa FUEGO LT stands out with its ZAION V carbon-fiber body, offering 3–5% weight reduction compared to traditional nylon-based reels a...

When days get shorter, stay in the game longer with our Heavyweight Baselayer Bottoms powered by stretch micro-grid fleece for optimum mobi...

The versatile fit for autumn fishing days, the Fall Run Collared Jacket features a smooth exterior finish for seamless layering under bibs ...