Black Friday Sale Items

The Sneaky Underspin is everything PREMIUM you come to expect from Great Lakes Finesse. Also known as the “Lake Vacuum” to us because it ca...

Built around a super sharp, fine wire Gamakatsu jig hook the Great Lakes Finesse Stealth Football Head is the premium jig head you've been ...

8 Baits Per Pack Bass love spiraling and random darting actions! Enter the new Hover Minnow, featuring a unique concave belly, which offers both ac...

There are a ton of craw baits on the market, and most of them will catch fish. We designed this bait to be stealthy and non-threatening wit...

Our take on the traditional Mini Tube! Designed to pair perfectly with our Mini Pro Tube Head, the Juvy Craw is designed to resemble a juve...

At first glance the 2.2” Flat Cat looks a little bit strange - but put it in the water and you’ll see why we’ve been using prototypes for y...

Built for warm fishing days and wading environments where chest-highs are overkill, Freestone® Pants deliver toughness and breathability in...

Steelheading isn't a pastime. It's an obsession. Forged from experience, passion — and often a healthy pinch of optimism — hardened...

The Shimano Vanford A elevates the MagnumLite series with advanced flagship technologies for finesse anglers. Its lightweight CI4+ body and MGL Rot...

Our highest-tech, hardest-charging wader, the USA-made G4Z Stockingfoot wader brings best-in-class waterproof breathability, rugged durabil...

The Laguna LT is the latest manifestation in Daiwa's LT storyline. The redesigned reel embraces the LT Concept of light and tough. The True Carbo...

Lower the Fish Hawk TD to record water temperature every 5-feet from the surface to the bottom. Locate the depth of fish by finding their p...

Unanimously distinct from one to the next, steelhead fisheries in North America share a common characteristic — constant, sometimes complet...

Unanimously distinct from one to the next, steelhead fisheries in North America share a common characteristic — constant, sometimes complet...

Shimano engineers designed the Technium series to suit specific techniques and regional fisheries, catering to salmon, steelhead and ...

Shimano engineers designed the Technium series to suit specific techniques and regional fisheries, catering to salmon, steelhead and sturge...

The Daiwa Regal LT features a lightweight yet durable ZAION V composite body, an Airdrive Rotor with reduced flex and inertia for smoother retrieve...

For the angler looking to pursue light tackle fisheries abroad or simply have a go to and convenient option in the truck, the Fenwick Elite...

The all-water Connect Series offers sticks for any angling adventure – from trout and bass to light saltwater applications. Connect’s mediu...

The Fish Hawk Lithium Pro Probe is the latest generation of our most popular probe, and is compatible with the Fish Hawk X4. The Lithium Pr...

The Simms Pursuit Shoe is your ultimate wet-wading cross trainer powered by an upstanding in-river grip that's equally at home on the deck,...

Built for experienced hands, G. Loomis designs tools for anglers demanding performance with purpose. For those who believe innovation is th...

Harsh weather, finicky bites, and an endless list of challenges lie in the path of walleye anglers pursuing the "golden reward." Knowing en...

Shimano® designed the Nexave Combo with quality and performance to benefit anglers of all ages during their next fishing adventure. The Nex...

Made in Canada, designed to withstand the test of time. Made of all aluminum and stainless steel to give you the best performance on the wa...

Universal inside dimensions to fit most track attachments. Canadian made Aluminum for the best performance.

Designed to fit the end of your Custom Fishing Solution tracks.

The multitrack has 3 channels, the side channels are designed to hold accessories like cleats, press studs, spoon holders etc. 4.75" wide 

Designed by 2016 BASS Elite Series Angler of the Year, Gerald Swindle, the Buckeye Lures G-Man Ballin’ Out Jig was Swindle’s go-to jig in 2...

An excellent way to wacky rig a worm, the Buckeye Flick-It Jig Head is quickly becoming one of the most popular methods for catching finick...

Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most...

Whether you like fishing for walleye, bass, or basically any other game fish, the Slim Minnow will catch em! The slim body design with flat...

BLAX aluminium bank ware is lightweight, functional and really looks the part on the bank.Extensively tested by the Carp Spirit tea...

Staying true to our roots of innovative baits that absolutely catch fish, we bring you the Yamatanuki. While this is it’s first time being ...

Great jig to cut through the water easier during jigging season. Detailed for realistic look. Some variation in color may occur. Made with ...

Great for catching walleyes/panfish all year round. Made with red Eagle Claw Sickle Hook. 

The Shimano TwinPower FE spinning reel builds on the CoreSolid legacy with unmatched rigidity and power. Its dual-material body—aluminum co...

The “Big River” Jig head is designed specifically to be used in high flow, fast current environments.  • The balance point is ...

We flattened out the fibers and added some science to create a game-changing fabric that quickly pulls heat away from the skin-keeping you ...

The Fish Hawk Lithium Ultra System is the new standard in trolling-specific electronics. The Ultra, our new flagship system, delivers speed...

The Fish Hawk Lithium Pro System is the latest generation of our most popular system, the Fish Hawk X4. The Lithium Pro delivers speed and ...

$74.99 per combo upon purchase of 2 or more! Master the water with the Trophy XL Trolling Combo! This combo is the ultimate Gr...

Due to the large size of this item, it does not qualify for free shipping within Canada. Shipping rates will be calculated at checkout base...

The Shimano Syncopate FG Spinning Reel delivers reliable Shimano performance with easy-to-use features designed for anglers of all skill levels. Bu...

Super-soft, cotton-blend fabric provides all-day comfort Ribbed collar 

We flattened out the fibers and added some science to create a game-changing fabric that quickly pulls heat away from the skin-keeping you ...

We flattened out the fibers and added some science to create a game-changing fabric that quickly pulls heat away from the skin-keepin...

Super-soft, cotton-blend fabric provides all-day comfort Ribbed collar & cuffs 

Super-soft, cotton-blend fabric provides all-day comfort Material wicks sweat & dries really fast Ribbe...

THE BABY POPX IS A SNACK-SIZED POPPER DISTILLED FROM THE LEGENDARY POPX. INTRODUCED IN 1996, THE ORIGINAL POP-X CHANGED THE FACE OF TOP-WAT...

The best value in wading, the Tributary collection from Simms features every ounce of Simms high-performing wader DNA in an affordable pack...

Kick your fishing adventures into all-terrain mode with the lightweight, agile Flyweight Access Wet Wading Shoe — made with quick-dry mater...

Simms Day Maker nets for fly fishing or fishing in any conditions or water type feature super light composites and fish-friendly ne...

The easy-wearing Solar Sombrero is a lightweight, moisture-wicking lid that protects your head and neck during long, hot days on the water....

Capture the built-tough essence of your favorite warm water scrapper in the easy-wearing, hard-charging Stacked Logo Bass T-Shirt. 

Made for endurance, comfort and trusted in-river stability, the G3 Guide Boot – Vibram® is the grippy standard worn by far-ranging guides a...

Rep the species that swim rent-free in your head with the classic, mid-crown Double Haul Icon Trucker that goes with the flow. 

The Square Bill T-shirt drives the hook home with a captivating look and an easy-wearing cotton-poly blend that's built to get bent.