Black Friday Sale Items

Berkley® Fusion19™ hooks are targeted to everyone, from the novice to the avid angler. The Tube Jig is a tried and true classic design for tubes ...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Circle is a modern design for the conservation-conscious...

Designed to pair perfectly with Berkley® Gulp!®, the Fusion19™ Bucktail jig features quality components that are ideal for fishing with your favo...

The Phat Flies were designed by Pro Angler Bill Siemantel. The Phat Flies are perfectly balanced to sit horizontal under the bobber. Built with t...

The PENN Rival was engineered to be an extremely versatile all-around reel at an affordable price. Features a lightweight graphite frame and side...

The Mepps Aglia is unquestionably the world’s #1 fishing lure. For more than 50 years, fishermen have been taking trophy fish on the legendary Agli...

When the going gets tough, the tough go to the Ned Rig; however, traditional mushroom-shaped jigheads associated with this ultra-finesse techniqu...

Equipped with the same signature mushroom-shaped head, welded wire keeper, and super strong 3/0 hook found on its non-weedless counterpart, the P...

Developed with Z-Man's proven mushroom-shaped head that makes the Finesse ShroomZ™ so deadly, the Power Finesse ShroomZ is a beefed up version th...

Designed to be paired with the Finesse TRD™, Finesse ShadZ™, TRD TubeZ™ or Hula StickZ™ to create the perfect Ned Rig, the Finesse ShroomZ jighea...

Designed specifically for Midwest finesse Ned Rig applications around heavy cover or high current areas that call for stouter tackle, TT Lures Ne...

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and...

This super tough fluorocarbon leader line is virtually invisible under water and features unbelievable abrasion resistance and superior knot streng...

RAVEN® HELIX™ rods are the perfect action for lure fishing, bottom bouncing and shallow-water float fishing.  Steelhead rods combine outstanding ...

RAVEN® HELIX™ rods are the perfect action for lure fishing, bottom bouncing and shallow-water float fishing. Salmon rods combine outstanding value ...

Maxima Ultragreen has been the “go-to” line of serious anglers around the world for decades. Its trademark strength is a hallmark attribute. From...

The Best Trilene XT® Ever - Extra Tough for rough fishing conditions! Today’s formula is over 45% more flexible PLUS improved abrasion resistance...

The Best Trilene XL Ever! Stronger and Smoother than ever, the improved formula has 20% greater knot strength and over 50% greater wet ...

The mono that thinks it's a braid. The most abrasion resistant, supple and sensitive monofilament ever. Sufix® Advance™ Monofilament is a combina...

Sufix Siege™ has superior casting distance with pinpoint accuracy due to its proprietary extrusion process. It has up to 15X greater abrasion res...

The RAVEN® float system was specifically developed for river Steelhead and Salmon fishing. A RAVEN® float is now available for virtually any rive...

Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish afte...

Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fi...

Round Split Shot is a great sinker for any tackle box. The soft lead with controlled hinge tightly grips even the finest line without damaging it...

Water Gremlin’s squeezable, soft Split Shot is made by a patented process which forms very soft lead into precise pieces. The result is a control...

Dipsey Swivel is another versatile sinker from Water Gremlin because of its ability to swivel on the attached looped, brass wire. It is most common...

Water Gremlin’s oblong shaped Egg Sinkers slip easily through weeds and rocks without getting constantly hung up. The large, smooth hole in the cen...

At Natural Sports, we only aim to offer high quality bait.  If our staff wouldn't use it, we wouldn't sell it!  That's why we cure and pack all o...

The Bandit Walleye Deep dives all the way to 27 feet and trolls even deeper than that. Walleye, zander and other predator fish love this slender mi...

The Bandit Generator features two glow stick insertion points that allow the body to illuminate and glow. This added light source calls out to ga...

The redesigned Crossfire LT is up to 20% lighter with a stronger, tougher build using advanced composites. Its ABS aluminum spool resists flexing, ...

The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft "fork tail Fish" for T...

Megabass VISION ONETEN+1 is a mid-range jerkbait designed to increase the depth of the original VISION ONETEN by up to 3ft. The VISION ONETEN+1’s...

PowerPro Super Slick 8 V2 is Smooth as Silk - 8 yarn Spectra fiber construction braided under high tension to create a live surface that feels sm...

The Jackall Gavacho Frog has a unique cup design that produces a fine water spray to induce the bite.  Silicon skirt is equipped to keep a strong a...

The Jackall Kaera Frog body shape and hook position hides the point of the hooks to lessen snags and its' wide hook gives excellent hook up ratio...

Designed by pro angler Mike Iaconelli, the Berkley® PowerBait® Water Bug features small arms that add subtle quivering actions, even when dead st...

The ONETEN+2 delivers the ONETEN’s legendary jerkbait action into the strike-zone of a new class of suspended bass. Designed to target the 12ft ran...

Anglers who have experienced the effectiveness of the Megabass VISION ONETEN jerkbaits will be impressed by the X-80 TRICK DARTER. A long time fa...

From the personal tackle box of Yuki Ito comes the Megabass ITO SHINER, the handmade jerk bait that inspired the world-renowned VISION ONETEN lur...

The OKASHIRA SCREWHEAD adds our exclusive ASYMMETRICAL PROP to the OKASHIRA’s exquisite design, adding flash and subtle vibration. With one blade...

The Strike King® KVD Perfect Plastics Blade Minnow started out to be a great trailer. It ended up as a great all-around bait! This swimbait-style...

Bladed swim jigs belong in every bass angler's arsenal. Take a tip from the pros, and put a Strike King® Thunder Cricket Swimjig on top. This met...

The New Poison Adrena is the ultimate high-performance fishing rod, extremely lightweight, responsive and sensitive. The rod blanks are stronger ...

The New Poison Adrena is the ultimate high-performance fishing rod, extremely lightweight, responsive and sensitive. The rod blanks are stronger th...

You asked for bulk packs of YUM Dingers, so here they are. The Dinger became an instant bass fishing classic lure. One of the most versatile soft...

The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural m...

Since its introduction in 2003, The Spindoctor has been at the top of the food chain when it comes to trolling flashers. With its one of a kind r...

The OKASHIRA HEAD’s hydrodynamic form is perfectly matched to finesse swimbaits and finished in elegant detail to draw in discerning targets. Wit...

The SQUADRON Swimbait Jig Head with their wide-gap, chemically sharpened black nickel hook and durable finish are one of the finest swimbait heads ...

The Baby Squadron Swimbait Jig Head comes with a wide-gap, chemically sharpened 2/0 black nickel hook and durable finish to make it one of the fine...

Ned RigJig Heads tradionally havea slightly rounded head. Strike King is coming with a perfectly round yet perfectly flat head which allows it to...

The Jet Diver's unique, buoyant design collects water pressure against its wings to dive; yet when pressure is relaxed, the Jet Diver will float ...

Natural Sports diligently maintains our minnow tanks to ensure your minnows are lively for your next fishing trip! Request oxygen in the bag if you...

With our store now open, we are no longer taking pre-orders for live bait. We will continue to offer curb-side pick up if you are not co...

Get your freshly packed Wax Worms at Natural Sports.  When the bite is tough through the ice, tip your jig or lure with wax worms and watch the fis...

One of the most popular spinners in the Mepps family is without a doubt the silver Aglia. It is the “A” item in the series and the one most often...