Black Friday Sale Items

Although debuted at the 2013 Bassmaster Classic as a jerkbait that would dive deeper and get down faster, Smithwick’s Perfect 10 Rogue was soon dis...

Strike King's® Perfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingredients which make them the softe...

Other than the big, meaty body, we don't know how these unique Softbaits got their names. After all, the Strike King® KVD Perfect Plastics Rodent...

If the waters you're fishing call for craws, toss in the Strike King® Rage Tail® Craw and watch the water boil in a violent frenzy! Exclusive des...

Heavy weighted, nickel plated brass spoons featuring premium proven colour patterns. High quality components include environmentally friendly and...

Heavy weighted solid brass spoons featuring traditional and proven colour patterns. High quality components include environmentally friendly and ...

Heavy weighted solid brass spoons featuring traditional and proven colour patterns. High quality components include environmentally friendly and ...

A new addition to our popular dealer driven rod series has arrived- KAGE Ultralight Rods. Exclusive to independent dealers, perfect for man...

The RAM-109HU consists of a 6" long bent swing arm mounted on a horizontal surface base. At the device mounting end is a rectangular 6.25" x 2" p...

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company 100 years ago. The most recognized and still tod...

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company 100 years ago. The most recognized and still tod...

The Williams Wabler is the lure that founded the fishing tackle division of the Williams Company 100 years ago. The most recognized and still tod...

The Rhys Davis Anchovy Special is the #1 choice for anglers who want to combine the effectiveness of anchovies and other medium sized bait fish w...

Perfect for pan frying or deep frying. This bag contains a recipe developed over many years to enhance the natural taste of freshly caught fish. Gr...

Ideal for finesse top water presentations, the Berkley® Drift Walker features a slim hydrodynamic profile and a long walking stride for those sli...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted des...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

​Black silicone unit cover for HELIX 7 Series. Color: Black Not for use while traliering boat. 1-Year Limited Warranty ...

Black neoprene unit cover for HELIX 7 Series. Color: Black Not for use for while trailering boat. Note: Only for Gimbal Mount ...

Protects boat trolling motor wiring from electrical damage. Features a 60 amp rating with manual reset. Fully waterproof. Compatible with all 12-...

MEGA Imaging® uses high-frequency sonar so you can easily distinguish fish from structure, see the direction fish are facing and even target indi...

Universal Sonar 2 delivers advanced water temperature sensing for the best view of the waters below. Adapter connects your Lowrance fishfinder wi...

Universal Sonar 2 delivers advanced water temperature sensing for the best view of the waters below. Adapter connects your Lowrance fishfinder wi...

Universal Sonar 2 delivers advanced water temperature sensing and DualBeam PLUS technology for the best view of the waters below. Adapter connect...

MEGA Imaging® uses high-frequency sonar so you can easily distinguish fish from structure, see the direction fish are facing and even target indi...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

The Bandit Walleye Shallow dives to almost 12 feet on a long cast and trolls a little deeper than that, making it perfect for walleye, zander and b...

Designed by top walleye pros, the YUM Walleye Grub features a ridged body that provides plenty of water disturbance in addition to that created b...

The BOOYAH Pikee offers all the durability that these fish demand with an ultra-tough Vibra-Flx wire frame that can stand up to powerful jaws and...

Everyone has experienced the frustration of cheap spinnerbaits – bent wires, lost blades, and worst of all, lost fish due to inferior components, d...

The Super Slim is the result of Dreamweaver’s unfailing commitment to excellence. The product of rigorous research and testing, the SS is a versati...

If you’re not running meat rigs in your troIf you’re not running meat rigs in your trolling spread, you’re missing fish. That’s the bottom line. In...

Exceptional Strength and Durability Abrasion Resistant Eliminates Line Twist Super Smooth Rotation

The Bucktail Jig has a unique head shape eyelet and placement which gives it a natural gliding action. When jigged, its body stays parallel for g...

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Creates harmonic vibration that draws active fish Emulates movement of small baitfish Outstanding for deep water dropshotting ...

THE CHOICE OF THE PROS! - A FLUOROCARBON GOOD ENOUGH TO BE CALLED TRILENE® Choice of the pros for nearly 10 years! Trilene 100% Fluorocarbon i...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify...

The RipStop® Deep has the same action as the original RipStop®, it just dives deeper. The RipStop® tail design creates a fast-ripping, flashing s...

Made from a specialized blend of soft plastic, when fished with weight the Blitz Worm will stand with its tail straight up off the bottom to temp...

The Ultimate FLOATING Finesse Worm! Made from a specialized blend of soft plastic, when fished with weight the Deception Worm will stand with ...

Uniquely designed and crafted for today’s modern bass fishermen, B-Series tackle bags get you to the lake in style. The B-Series 3700 has a large...

The future of tackle storage is hands-free. This modern tackle backpack offers greater versatility and mobility for anglers who want all their ge...

Premium quality tube jig heads. Made in Canada. 5 per package

Our classic JIG-A-JO® Round Head has been around since we started over 30 years ago! You can't go wrong with our Round Head. Attach one of our Di...

All of our Bottom Bouncers are hand-poured and hand-painted right here in Canada! They come in an exquisite variety of colours and weights. The wei...

RAVEN® leader line is made of 100% fluorocarbon material, making it virtually invisible. This supple line has low memory, excellent breaking stre...

These convenient refillable dispensers are made of durable plastic and include a selection of the most popular sizes of split shot. Available ...