Black Friday Sale Items

Perfect for transporting your gear Great for: ice fishing, surf fishing, dock or pier fishing, Bank fishing, and saltwater fishing ...

When fishing with multiple rods, an Eagle Claw rod holder is a must! These rod holders allow an angler to dead stick one rod off the ice and preven...

Protect the gear inside of your Otter Sled or Shelter during transport with an Otter Shelter Travel Cover. Made of  extremely durable heavyweight p...

Chrome-Alloy Curved Swedish Stainless Steel Blades for Fin-Bore III Hand Augers. Includes four blade screws and two blades.

Place the new Wireless Remote Camera Panner over an ice hole and with the push of a button scan a full panoramic 360-degrees from up to 30 feet awa...

Leave the weight behind this winter with the MarCum Brute 12V10AH Lithium LiFePO4 battery.  With half the weight and twice the run-time, MarCum’s...

The RECON5+ viewing system comes complete with everything needed to enjoy the world of underwater viewing. It features a 5” Screen with a multi-pur...

The RECON 5 viewing system comes complete with everything needed to enjoy the world of underwater viewing. It features a 5” Screen with a multi- pu...

An assortment of colours and patterns of micro jigs for your panfish ice fishing needs. Tip them with your favourite ice plastic, maggots, wax wo...

Silver sparkles are mixed into the soft beads to add a flare when attracting Steelhead/Trout or Salmon Cleardrift recommends fishing these soft b...

The Clear Drift Big Water Floats are specifically designed for when the river and/or conditions require more weight or distance casting. The slip...

Custom Ice Fishing Spreader, made with Stainless Steel Wire Shafts & Nylon Coated Leader Wire with size 4 Eagle Claw Lazer Sharp Hooks. Le...

The Whiteout ice rod comes from a premium quality series of ice rods. Featuring solid Toray carbon blanks and Evolve Solo Guides, Whiteout Ice ro...

Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Minnow features a lifelike profile and high-definit...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

With Berkley® pliers, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable. Anodized alu...

Keep your hands warm and safely handle your slippery catch with the Berkley® Universal Fish Gloves. No-slip grip construction Heavy...

Fillet your catch with ease using the ergonomically designed Berkley® electric fillet knife with precision ground blades. 8 inch stainle...

Perfect for larger fresh- and saltwater fish, this Mustad Fillet Knife features a super soft golf grip handle, providing an excellent grip while ...

Perfect for larger fresh- and saltwater fish, this Mustad Fillet Knife features a double-molded, ergonomic handle textured for grip and designed ...

The VISION ONETEN Jr. packs the tournament-winning characteristics of the immensely successful VISION ONETEN jerkbait into a 98mm (3.85in) frame,...

Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail w...

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line ...

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to sim...

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to sim...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Crappie Buster Tubes resemble small minnows and are ideal soft plastics for all crappie fishing techniques; slow trolling (spider rigging), singl...

The AP-1000 helps keeps the wearer dry and warm with a waterproof internal barrier and exterior Nylon-lining. Waist and shoulder straps provide t...

Designed to keep rescue professionals safe, warm, and above water. The AC-1100 flotation coat combines optimum comfort with rugged construction. ...

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique high-speed rolling balsa action – but t...

BERKLEY® FluoroShield™ is the best of both worlds; a co-polymer core with a fluorocarbon coating. The fluorocarbon coating “shields” the inner co...

A must have for every anglers tackle box. Whether your fishing for bass, walleye, pike or crappie, choose a Eagle Claw Round Ball Head Jig. Avail...

This VMC® upgraded version of the traditional Aspirin-shaped heads provides added control. 3-D holographic eyes create the illusion of a wider pr...

Featuring a special keel shaped head for a dramatic darting action, the VMC® Darter Head Jig delivers balanced horizontal performance. Its unique...

The Inline Pro Series treble is designed with crankbait fishermen in mind. The eye of the Inline Treble™ has been rotated to be inline with the o...

The VMC Boxer Jig Heads feature a traditional “boxing glove” head design - ideal for jigging or swimming swimbaits. Premium 1x strong needle poin...

The Neoprene Reel Cover protects your valuable conventional and baitcasting reels. It's designed to allow the reel covers to be mounted while the r...

Protect your valuable spinning reels with the neoprene Spinning Reel Cover, designed to fit left or right hand reels. Small: 500-1500 SeriesMe...

The VMC Shaky Head Jig features a traditional round bend hook design, as well a, a 60 degree rotated line-eye for greater control and fewer snags...

The VMC® Half Moon Long Shank Jig features a dome-shaped head for seamless presentations and precise rigging. Sporting a traditional round bend d...

When the fishing gets tough, sometimes downsizing your presentation is the key to getting bites. The VMC® Finesse Half Moon Jig can be used in mu...

The VMC® Pug Bug Jig resembles natural small insects and aquatic creatures that hatch from the depths. The exclusive VMC® Power Gap hook delivers...

The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hoo...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

Designed by pro angler Skeet Reese, the Berkley® PowerBait® Ca$h Out features a rudder style tail which causes more action on the fall. It's prof...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

Berkley® Fusion19™ hooks are targeted to everyone, from the novice to the avid angler. The round ball shakey head is a tried and true classic des...

Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Frog Hook fits perfectly into soft body frogs – especially the...

The legend is now bite-sized. The VISION ONETEN+1 Jr. Jerkbait brings snack-sized, irresistible darting action to new depths. Tuned to match t...

Mini Grubby is our latest soft plastic bait designed with an oversized goby head, ribbed body and a small paddle tail.  Mini Grubby measures 2.25...

Perfect for perch, crappies, walleyes and trout through the ice and in open water. Optically brightened UV finish excels in low-light and low-vis...

These TroutBeads® are painted with realistic veining to help fool even the wariest trout. Mottled are available in 8mm and 10mm only.

These TroutBeads® are painted with realistic veining to help fool even the wariest trout. BloodDotEggs™ feature a natural looking blood dot on the ...

All-in-one max detailed cartography for marine and lakes makes Navionics+ the perfect choice for cruising, fishing and sailing. Get the most accu...

Improve presentation and drop bait to the strike zone quickly with the Pflueger® President® Inline Ice Reel. Lightweight composite construction m...

Wide Gap Plus™, with its deep throat and dramatically elevated point, offers an extraordinary wide gap for extra hooking power. The plus point ri...

This VMC® traditional round treble is forged from the finest high-carbon steel. The fine wire guarantees instant penetration. Hi Carbon ...