Black Friday Sale Items

The Williams HQ incorporates proven Williams designs. Williams trademark genuine silver, 24 karat gold and deep copper bases are complimented by ...

The Williams Whitefish offers a variety of weights, sizes and finishes allowing you to match the size and colour of prey larger predators are fee...

Redesigned from the ground up in 2017, the new BULLY is even heavier than the original. Weighing in at 9/10 oz, the BULLY is sure to please long ...

The Ridge Back series was introduced in Williams 100’th anniversary year and therefore took on the RB100 name to commemorate the occasion. A c...

It may not look much – but that's just it. The Mustad Easy Snap is remarkably strong for it's size. Perfect for a quick change of bait or fly hook,...

Mepps quality throughout. Expertly balanced, Mepps Musky Killers are second to none. B5MT bigger profile tandem bucktails are also weighted. All Me...

The Mepps Musky Killer series features expertly balanced blades and BIG profile bucktail hook dressings. The standard Musky Killer B5M with a #5/0 ...

Black Fury® Tandem Bucktails™ are ideal baits for northern pike and early season musky. A #5 body and blade matched with a dressed tandem bucktai...

STAYS DEEP Easy spinning blade. Drops fast, stays deep  Computer age finishes. Strong, ultra sharp hook. Rugged, durable Swedish stainless ste...

Mepps Aglia Tandem Bucktail B5TB is an ideal bait for northern pike and early season musky. A # 5 Aglia body and blade matched with a smaller dress...

All Mepps Minos are carefully airbrushed to ensure realism. Mepps quality throughout. The perfect trailer on a Mepps Comet or with a split ring on ...

DEEP RUNNER. The Mepps Aglia Long is the #1 deep runnin’ willow-leaf spinner. It is a classic favorite in Canada. Less sensitive and more regu...

The Little Wolf design maintains a wobble and prevents roll over. Genuine silver plating offers the best possible visibility, regardless of the c...

A proven way to increase your catches of light-biting walleyes, saugers and other gamefish by 30 to 50 percent or more since its creation in 1987...

One of our most popular ice rods for ultralight fishing at an affordable price! This rod is perfect for light panfish jigs or even better for liv...

The Strike King Premier Plus features the exclusive Z-Man perfect skirt with the Magic Tail trailer serves as a trailer and provides extra action...

The Strike King® Premier Plus Spinnerbait features the advanced Perfect Skirt with Magic Tails which bloom wide and serve as a trailer, adding ex...

Kevin VanDam has helped to create the perfect all-around spinnerbait: the Strike King® KVD Finesse Spinnerbait. Chief among its features is a sma...

Kevin VanDam has helped to create the perfect all-around spinnerbait: the Strike King® KVD Finesse Spinnerbait. Chief among its features is a sma...

Take one of the most popular multi-species spinnerbaits on the market, add a red hook and bleeding accent skirt and what to you have? One deadly ...

Research shows that a red blood trail triggers a natural feeding response in predatory fish. Tpremium stainless steel wire with bleed red accent ...

Featuring colors designed to flow from top to bottom and match the most popular spinnerbait head colors, the Strike King Perfect Skirt Magic Tail...

The Strike King Replacement Skirt comes in a 3 pack. There are vibrant hot solid silicone skirts with fish attracting appeal. These are the best ...

It's easy to see why Strike King® Pro-Model® XD Series crankbaits are so popular with the pros. These medium- (5XD) and large-bodied (6XD), extra...

To jig a big straight-tail worm effectively, you need a head that's built for it. The Strike King® Tour Grade Mag Jighead is specially made for t...

Jazz up your favorite soft swimbait by pairing it with a Strike King® Tour Grade Belly Blade Jighead. This pro-designed system is not your typica...

The Strike King Replacement Skirt Diamond Dust comes in a 3 pack. There are vibrant diamond dust skirts with fish attracting appeal. These are th...

Kevin Van Dam designed the Strike King® KVD 1.5 Shallow Runner for those situations when the traditional 1.5 size crankbait dives too deep. The K...

The entire KVD line of crankbaits has been KVD Crankbaits painstakingly designed and tested at the hands of Kevin VanDam himself. From the errati...

Since 1984, Strike King® has been a leader in polarized sunglasses for fishermen. That tradition continues forward with many new models and new l...

The 2.5 Wake is built off of the very popular KVD 2.5 Squarebill design that anglerslove. The difference is the unique bill design that is angled s...

Strike King's SK Plus sunglasses features specifically designed TAC (Tri-Acetate Cellulose) polarized lenses for unequaled performance. The TAC l...

Confidently cast to a big bass holding in the thickest cover with the Strike King® Hack Attack Jig, perhaps one of the deadliest heavy-cover jigs...

Do as Denny Brauer does when he needs to generate some action quickly and tie on a Premier™ Pro-Model® Jig from Strike King®. The Premier Pro-Model...

One of the biggest obstacles to fishing structure is hang-ups. The design of Strike King®'s Denny Brauer Structure Jig aims at reducing hang-ups ...

Bitsy Minnows are irresistible to fish. If you really just want to catch something, tie one on and add some fun to your fishing trip! An awesome lu...

Smallmouths love Strike King®'s Bitsy Bug® Mini Jigs! In addition to their downsized design, Bitsy Bug Mini Jigs feature premium silicone skirts ...

The Bleeding Elite Buzz bait features holes in the blades to create a gurgle type noise and leave a bubble trail on the surface. The exclusive gras...

Ensure you’re fully prepared to reel ‘em in on your next fishing excursion with the Strike King Bleeding Bait Mini King Fishing Hook. Whether you...

The Strike King® Mini-King Redeyed Special Spinnerbait is a smaller, lighter version of the popular and productive Redeyed Special. Just what you...

Little Brother to the popular MINI-KING®, the MICRO-KING® is a terrific little spinnerbait for ultra light rods. It runs great and will get tons ...

Weighing just 1/8-oz., the Strike King® Mini-King® Spinnerbait is ideal for crappie, smallies and white bass. Available in a wide variety of colo...

The Strike King Lil Mr. Money Spinnerbait delivers a scaled down presentation perfect for tough fishing conditions and matching the hatch with sm...

Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and un...

Cause "toad rage" on the waterways with the exclusive Strike King® Rage Tail® Toad soft plastic equipped with unique legs designed to stir up more ...

The Strike King KVD Perfect Plastic Drop Shot Half Shell heats up the action at your favorite fishing hole. Co-designed by renowned pro anglers K...

Every appendage features Strike King®'s exclusive Rage Tail® design - thin on one side, thick on the other, to accentuate movement and vibration an...

Strike King's® Perfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingredients which make them the softe...

The bait that won Denny Brauer the '98 Classic! Strike King®'s innovative Flip-n-Tubes feature a special patent-pending head which has 1/2'' of sol...

Sporting a classic tube shape, Strike King®'s Coffee Tubes are enhanced with real coffee bean granules and coffee bean oil to give the tubes an ear...

With its unique air-filled bubble tail, the Strike King® KVD Perfect Plastics Caffeine Shad flaunts an awesome set of moves never before seen in ...

They're 3 times softer and as much as 30 times stronger than any other plastic bait ever made. Go ahead. Give the Strike King® Zero a shake, and se...

The most trusted go-anywhere beanie in our lineup. Knit polyester, stretch fit for everyday comfort Back-up reel case FABRIC...

Quantum® Hot Sauce™ Reel Oil bonds molecularly with metal surfaces forming a permanent lubrication layer that will not wash off. This ultra-low vis...

Quantum® Hot Sauce™ Reel Grease provides smooth, long-lasting lubrication for all fishing reels. Its hydrophobic formula forces water away to preve...

With stealth-like invisibility, this Hydrophobic/Water Repellent line boasts superior strength and handling and is low-stretch for optimal hook s...

With a compact head and aggressive front taper, this easy loading line delivers monster flies with pin point accuracy. Built on low stretch power...

With an aggressive rear taper, and forward-biased concentration of mass the Superflo Power Taper is designed to be anything but subtle. Even it's c...

Probably the most popular range of fly lines in the UK today, the Sixth Sense range from Airflo is the ‘go-to’ flyline for the majority of Stillw...

The Airflo Forge floating line is an excellent fly line at a price level that won’t break the bank. With all the fly lines on the market today...