Black Friday Sale Items

Panther Martin Hammered spinners have a unique blade pattern and genuine silver and gold plating which produces the most flash and reflection of an...

Panther Martin is truly the world’s ‘Classic’ spinner. It has an original concave-convex blade design that maximizes water flow over the blade to p...

This new lure combines our traditional concave-convex blade with and an elongated body that creates tremendous flash and vibration that drives fi...

Power port allows for quick thru-hull connection to a Cannon downrigger power cable. It quickly connects to the yellow female battery end plug fr...

The 2021 Legalis LT features our LT body (light, yet tough) constructed from our all new ZAION-V material. ZAION-V is more easily machinable than...

Get your marine electronics at just the right angle with Traxstech's Single Pivot Electronics Mounts. We carry a variety of heights includi...

The X Zone 90 Degree Tube Weight allows for the ultimate vertical and cast and retrieve presentation.  The X Zone 60 Degree Tube Weight allows th...

The X Zone 60 Degree Tube Weight with Rattles gives your your tube the added attraction of sound to further entice a great bite. Made with super ...

A Rod with Versatile Action and Durable Construction, the LIFT is built on the shoulders of our extremely popular ECHO Base series with updated a...

The 4" Minn-FIN is our latest minnow imitation bait that boasts several industry-breaking technologies. Minn-FIN improves upon the popular fluke ...

Grumpy Google Eye Goby offers anglers another realistic Goby imitation that accentuates physical features of Round Gobies found in the Great Lake...

Downrigger Cable Terminator for  fast, easy and reliable connection between downrigger cable and and cannonball. The Tru Trac Magnum Klincher  is...

Every angler needs split-shot sinkers from beginner to seasoned. Get an assortment of removable split shot size to attach to your fishing line. A...

The Bronzeye Pop 60 was designed by B.A.S.S. Elite Series Angler Dean Rojas. Now you can own and fish the same lure that Dean Rojas used to win t...

The Bronzeye Frog 65 was designed by B. A. S. S. Elite Series Angler Dean Rojas. The Bronzeye Frog 65 is the perfect size and style to be fished ...

The Bronzeye Frog 60 was designed by B. A. S. S. Elite Series Angler Dean Rojas. The Bronzeye Frog 60 has a real attitude and is a leaner meaner ...

Pair with your favourite 1"-2" crappie tube to give something the fish can't resist! 90 Degree Eye Open Eyes 10 pack

Phenix Tournament Tackle Salty tubes are some of the most highly demanded tube baits on the market.  Their high salt content and colour schemes w...

Throw in a few balls of Monster™ Groundbait to really get carp feeding in your swim. Full of small tasty particles, it will get carp actively feedi...

Monster™ carp corn is perfectly processed to ensure that it stays on the hair and disperses scent even after hours of continuous use. Packaged in s...

Monster™ Boilies (16mm) attract carp and get them feeding. Bait the water with a few free offerings to trigger a feeding frenzy. Packaged in conven...

Introducing the NEW Precut version of the steelheaders spawn net choice. Soft undetectable netting in an array of colors to suit any water condit...

This bait is as unclassifiable as anything we've ever created, and we can’t hit the mute button on loud and furious. The chattering bill is rigge...

With a rare combination of high performance and value, it’s no secret why the Premier® series has been the most popular U.S.-built rod for decade...

With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise di...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Crappie Buster Spin'R Grubs are all about action, found in the whipping tail of the grub or the vibratory spin of the blade. Spin'R Grubs can be ...

Superior fit design, this mid-profile trucker is unstructured and features a redfish patch. It features a dark gray under visor to fight glare an...

This superior fit design mid-profile hat features a Huk logo on fabric patch. It sports a dark gray under visor to fight glare and a comfortable ...

Your dependable, wet-weather workhorse, GORE-TEX Guide Classic Jacket provides relentless rain protection, ample storage for fishing gear and fea...

Built with durable E-Glass blank construction. Blank is reinforced with another graphite layer with a triangular EVA foam foregrip on casting and t...

Okuma White Diamond Trolling Rods utilize a carbon and glass blank construction for maximum durability. These rods feature low-profile, stainless...

A staple in the bass fishing industry- the Gary Yamamoto Senko is arguably the most important lure to have in your box.  The heavy salty content ...

A staple in the bass fishing industry- the Gary Yamamoto Senko is arguably the most important lure to have in your box.  The heavy salty content ...

A staple in the bass fishing industry- the Gary Yamamoto Senko is arguably the most important lure to have in your box.  The heavy salty content ...

True to its name, X-Rap® Haku – haku is Finnish for seek – is seeking trouble and ready to rumble with the big mamas. Built tough for big fish, X...

Big fish eat little fish that swim just like the Super Shadow Rap®. Hard kicking side to side, then fading away on pause, slowly sinking like a d...

Rugged and waterproof. For hard-to-reach fish that require strategy and stamina, Simms’ waterproof-submersible Dry Creek® Z Backpack endures the ...

The Flyweight Access Hoody balances warmth with breathability for crisp-morning comfort and hard-charging performance. Recycled micro-ri...

Fully Submersible. For deep-end wading and technical targets, the waterproof, fully submersible Dry Creek® Z Hip Pack brings ultimate utility and...

Our classic Trout Icon Trucker Hat features the iconic trout patch and Simms text with a low-crown fit, mesh back, and adjustable snap closure fo...

Convenient aerator goes where your bait bucket goes. Operates on (1) D-cell battery and clips to your bait bucket. On-off switch, 24" tubing and ae...

Guaranteed against freeze up! Features a NEW adjustable flag base for additional tension settings (light for pnafish or heavy for game fish). Lub...

This mid-profile trucker features a 3D embroidery Huk logo on fabric patch and our exclusive Refraction camo. It features a dark gray under visor...

The Huk Camo Bucket Hat is designed to provide extra sun protection for those seriously hot days on the water and features an adjustable chin str...

Molded rubberized cover protects Fish Hawk Display when not in use. Fits models FH-X4 and FH-BT.

Plastic hard case with custom cut foam insert to securely store your valuable Fish Hawk Probe and four extra AA batteries. Made in the U.S.A. ...

Proven fish catching design and features makes it a must have for all bass anglers. This soft, floating, ribbed, Ned Rig bait is the perfect for ...

Keep your hands dry and warm when getting your minnows out of your bucket with the floating minnow dip net.

The Standard-Length Spinning Rod Glove is designed for an easy, hassle-free fit over any standard-length spinning rod. For Spinning Rods 6' to...

When developing the Standard Casting Rod Glove, we set out to find the perfect standard length and the best diameter for casting rods. For Cas...

The angler-inspired Shimano Blackmoon Backpacks are offered in two different styles, each built to meet angler preferences and efficiently store ...

This low-profile, 6-panel trucker hat with a pre-curved visor features the classic Shimano logo via high-density print in the lower left quadrant...

Mister Twister 5” Curly Tail is a big wide undulating tail on a larger volume grub body culminating in a 5 inch bait. The 5CT Curly Tail compliment...

The Mister Twister 1-1/2” Tri-Color Mini Tube is sized perfectly for trout and panfish / perch.Take advantage of the hollow body to rig it with a 1...

PERFECT TRAILER Rig it to a Mepps spinner or buzz bait and you’ve got yourself a weedless combination that will work its way through the thick...

Rigged to a Round Jighead or attached as a trailer to a weedless spoon, spinner or buzz bait, the Double Tail provides double the action. 10 P...

Catching more fish more often – This is the original fish catcher ordinary plastic lures have always tried to imitate.The wide Curly Tail flutter...

IDEAL ULTRA-LIGHT LURE Here’s the perfect lure for almost all game fish including crappie and smallmouth bass.

Superb Action – A generation of plastics fishermen have been catching record fish on the versatile Mister Twister Curly Tail. It can be rigged with...