Black Friday Sale Items

From coast-to-coast, plus all the fishy stops in between, this rugged on-boat storage system is a strategic organizer with plenty of capacity for...

Freestone Chest Pack gets where it needs to go with multiple carry modes — wear it comfortably on your chest or strap it to a pack — and it inclu...

With a compression molded workstation, cavernous main compartment and zippered accessory pockets, plus a comfortable, fully-functional shoulder s...

Grumpy Crawdaddie is designed with two whiskers and a brand new EDGE-CLAW design that makes each claw move more realistically through the water. ...

Grumpy Round Goby is an incredibly realistic imitation of a round goby now found across the Great Lakes region.  While round goby are an invasive...

The Goliath Goby represents our latest goby imitation bait that not only looks like the real thing, but also tastes like the real thing!  We've s...

Just like the original, but with a sleeker design and an updated gasket. The 355 ml / 12 oz size is perfect for sparkling water, soft drinks, and c...

Shimano’s redesigned Nexave spinning reels combine style, performance, and comfort. Built with Shimano quality, they feature the Propulsion Line Ma...

Easy to use, comes with 2 O-rings to fit most blank diameters. Folds down out of the way, so it won't become entangled in the line when casting you...

The Nitro is a high appeal lure that will get attention with its powerful torquey vibration action and a rattle that can be heard from afar. As a...

Fine-tuned by bass angling pro Aaron Martens, the Apex Tune embodies years of bass angling expertise of an angling legend. The Apex Tune is a big b...

Daiwa has designed these micro split-ring pliers to be a step above the rest. Built to fit into small to micro split-rings that you find in both ba...

This knife folds for safety and storage and features a 6.5" fillet blade with the perfect amount of flex. Full tang construction and a liner lock...

Matte Black/Copper This Berkley® sunglass has a metal built frame that fits comfortably and is fitted with optical quality, scratch resistant ...

Tortoise/Copper/Green Mirror This Berkley® sunglass has a metal built frame that fits comfortably and is fitted with optical quality, scratch...

Water Gremlin’s squeezable, soft Split Shot is made by a patented process which forms very soft lead into precise pieces. The result is a control...

Water Gremlin developed the Rubbercor® Sinker in 1949… the first truly original idea in sinkers since the rock. Rubbercor® slips easily on and of...

BULL•SHOT™ is the Gremlin’s unique BULLet shaped split shot. It’s the easy, effective way to add a little weedless weight to your line. BULL•SHOT...

Round-head style jig with short shank blood red hook. UV glow red eyes and chip resistant finish. Extra eyelet to accommodate stinger hooks.

Small and Super Strong Swivel.

Gamakatsu’s Jig Head Wacky is a vast improvement over other wacky jigs. The nickel/titanium weed guard is the first indication that Gamakatsu’s rai...

Gamakatsu’s legendary Split Shot/Drop Shot Hooks are the ultimate hook for finesse fishing. Our Split Shot/Drop Shot Hooks have the ideal shape a...

Professional angler Aaron Martens developed the G-Finesse Drop Shot Hook and as Marten says, it’s “improved my hook-ups by 30 to 40%…I rarely mis...

Torpedo snaps are designed with a rounded business end to maximize lure action. The clevise is designed to slide up a diagonal  and release. This...

The innovative VMC® Spindrift™ Hook puts a fresh twist on an old tactic — rather, it takes the twist out of that technique. Pairing a built-in, f...

Technical locking curve maximizes hook sets and locks fish in place when hooked. Offset. Turned Up Eye. Long Shank. Wide ...

Conical ribs firmly anchor weight in place without damaging plastic. Thin profile offers angler ability to modify actions. Perfect for Neko-Wacky R...

Designed to make changing weights easy, the VMC® Switch-It Slip Sinker features an easy-to-open snap connector that eliminates the need to cut an...

The VMC® Swimbait Jigs ad the final touch to the illusion of a live minnow. Designed to mimic a baitfish head, they feature flared gills,3D holog...

Technical locking curve maximizes hook sets and locks fish in place when hooked. Ideal for spoons and crankbaits that do not use split rings. ...

Hollow back allows bait to fit snug for a natural presentation whole the unique pleated weight distribution provides a wider profile. 4 Jigs P...

The VMC® Stand-Up Shaky Head Jig is designed with a flat-bottomed head that allows it to standup and rock enticingly on the bottom. The VMC® Stan...

Perfect for Weedless Neko™-Wacky Rigging! 3° Offset Point. Resin Closed Eye. Long Shank. Wide Gap. Forged. Fluo...

The VMC® Wacky Hooks have a wide bite area, plus a round shape, which makes for easy Wacky Worm rigging. VMC® gave these hooks an extra wide gap ...

The VMC® Octopus design is the most versatile design in our product line. It offers trout, salmon, steelhead, walleye and saltwater livebait fish...

Designed in the shape of a traditional loop knot with a secure yet easy-close snap, the Loop Snap limits the grip on the lure, giving your presen...

Get the drop on walleyes, saugers, perch, bass and more. Rig with live bait or a variety of soft plastics like the IMPULSE® Smelt Minnow and IMPU...

The original bobber most anglers grow up fishing with. This easy and simple to use float keeps your bait away from snags. Watch the bobber go und...

The new X Zone Pro Series Adrenaline Craw is the brain child of one of the hottest anglers on earth; Brandon Palaniuk! This exciting new bait is ...

Moonshine Lures is a family owned and operated business. Our goal is to produce high quality Super Glow tackle products. Each lure is hand painte...

No-Ring Design eliminate the hassle of the add-on plastic rings, which pop-off and wear-out over time, found on competitive divers to make them div...

Louder, snappier, and VERY precise the PMPF brings exactly what you need to fishing around structure or open water. Simple physics tells us that ...

Rapala Defiant 30 Size Right Hand Reel with 8'6" Medium-Heavy Action Rod The Rapala Defiant combo pairs two reliable pieces at a price that wo...

A legendary reimagination of an iconic series of actions, the new G. Loomis NRX+ draws from more than forty years of technology, innovation, and ...

A legendary reimagination of an iconic series of actions, the new G. Loomis NRX+ draws from more than forty years of technology, innovation, and ...

A legendary reimagination of an iconic series of actions, the new G. Loomis NRX+ draws from more than forty years of technology, innovation, and ...

A legendary reimagination of an iconic series of actions, the new G. Loomis NRX+ draws from more than forty years of technology, innovation, and ...

A legendary reimagination of an iconic series of actions, the new G. Loomis NRX+ draws from more than forty years of technology, innovation, and de...

When it comes to terminal tackle, we can sum up our performance in just one word - strength. Berkley® components can handle the toughest tests. T...

A perfect combination for predator fishing: the classic Rapala® shad body design with an easy-to-use gliding action. Extremely responsive abachi ...

Designed to offer big action in a small bait. Size 3 body dives to 8' and delivers an enticing wobbling and rolling action. Buoyant body easily b...

Sufix 100% Fluorocarbon Invisiline™Leaders has ultra-low visibility and superior strength and handling. Crystal clear 100% fluorocarbon leader th...

Based on a Yuki Ito hand-carved original, the Megabass PopMax topwater lure ups the ante of the well-respected Megabass Pop-X with a larger body ...

The Megabass GIANT DOG-X’s realistic profile is paired with a unique sharp side-to-side, roll-walking action that will draw vicious strikes in th...

Carefully honed for hard-cutting walking action, Megabass DOG-X DIAMANTE RATTLE slashes through water with unparalleled responsiveness. Featuring...