Black Friday Sale Items

The Crankbait Snap's wider tear drop shape helps optimize the lures action. Stainless Steel Construction Black Nickel Finish W...

This VMC® upgraded version of the traditional Aspirin-shaped heads provides added control. 3-D holographic eyes create the illusion of a wider pr...

The VMC® Tungsten Nymph Jig offers a micro profile with attitude. The combination of heavy-duty Tungsten and super-fast drop speed delivers your ...

The ready-to-fish VMC® Flap Tail Jig is pre-rigged with the Trigger X® Flap Tail Grub soft bait (also sold separately). The thin profiled tail, l...

One piece solid ring connected to a premium rolling swivel allows the bait to move freely above the dropper arm with a natural flowing and undula...

This new VMC® Rocker Spoon has an exceptional slow horizontal rocking action on the fall for attracting strikes! Black Nickel dropper chain, glow...