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Free Shipping on Canadian Orders $150 and Over! Excludes BC, NL, YT, and NWT. $40 Flat Rate Rod Shipping. Click for More Details
Free Shipping on Canadian Orders $150 and Over! Excludes BC, NL, YT, and NWT. $40 Flat Rate Rod Shipping. Click for More Details
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Rapala Down Deep Husky Jerk - Glass Clown
Rapala Down Deep Husky Jerk - Glass Blue Minnow

Rapala Down Deep Husky Jerk

$12.49 - $13.49
$12.49 - $13.49
$12.49 - $13.49
$12.49

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when ca...

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Rapala Deep Tail Dancer - big red
Rapala Deep Tail Dancer - Baby Doll

Rapala Deep Tail Dancer

$19.99 - $20.99
$19.99 - $20.99
$19.99 - $20.99
$19.99

This deep-diving banana-style body lure swims in a pronounced wide tail action without sacrificing the classic Rapala® “wounded-minnow” attractio...

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Rapala Rattlin' Rapala - Natural Sports - The Fishing Store
Rapala Rattlin' Rapala - Natural Sports - The Fishing Store

Rapala Rattlin' Rapala

$10.99
$10.99 - $10.99
$10.99 - $10.99
$10.99

Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune...

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Rapala Shadow Rap Shad Deep - Natural Sports - The Fishing Store
Rapala Shadow Rap Shad Deep - Natural Sports - The Fishing Store

Rapala Shadow Rap Shad Deep

$17.99
$17.99 - $17.99
$17.99 - $17.99
$17.99

The Shadow Rap Shad breaks the mold. Fish it finesse in the morning when the big ones are still a little sleepy, then ramp it up all the way to a...

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Rapala Original Floating - Natural Sports - The Fishing Store
Rapala Original Floating - Natural Sports - The Fishing Store

Rapala Original Floating

$14.99 - $22.99
$14.99 - $22.99
$14.99 - $22.99
$14.99

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weig...

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Rapala Shadow Rap Deep - Natural Sports - The Fishing Store
Rapala Shadow Rap Deep - Natural Sports - The Fishing Store

Rapala Shadow Rap Deep

$15.99 - $16.99
$15.99 - $16.99
$15.99 - $16.99
$15.99

The Shadow Rap® Deep combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble in the 4-8 foot depth range. R...

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Rapala Shadow Rap Shad - Natural Sports - The Fishing Store
Rapala Shadow Rap Shad - Natural Sports - The Fishing Store

Rapala Shadow Rap Shad

$16.99
$16.99 - $16.99
$16.99 - $16.99
$16.99

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical ...

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Rapala Husky Jerk - Live Series

$11.99 - $13.99
$11.99 - $13.99
$11.99 - $13.99
$11.99

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify...

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Rapala RipStop Deep

$15.49 - $18.49
$15.49 - $18.49
$15.49 - $18.49
$15.49

The RipStop® Deep has the same action as the original RipStop®, it just dives deeper. The RipStop® tail design creates a fast-ripping, flashing s...

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Rapala Jointed Deep Husky Jerk

$12.99
$12.99 - $12.99
$12.99 - $12.99
$12.99

The Jointed Deep Husky Jerk® swims with the classic Rapala "wounded-minnow" wobble and an exaggerated tail action that fish can't refuse. Whether...

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Rapala Tail Dancer

$16.99
$16.99 - $16.99
$16.99 - $16.99
$16.99

This "banana-style" Rapala® lure swims with a pronounced "wide-tail" style without sacrificing that classic Rapala® action. Balsa wood with an in...

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Rapala X-Rap Otus

$22.99 - $29.99
$22.99 - $29.99
$22.99 - $29.99
$22.99

A formidable creature, the X-Rap® Otus, combines Rapala’s fish-catching X-Rap® construction with a beautifully color matched curl tail to create ...

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Rapala X-Rap Peto

$22.99 - $29.99
$22.99 - $29.99
$22.99 - $29.99
$22.99

The Finnish Beast, X-Rap® Peto, combines Rapala’s fish-catching X-Rap® construction with a beautifully color matched soft tail to create a seamle...

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Rapala Shadow Rap

$16.99
$16.99 - $16.99
$16.99 - $16.99
$16.99

The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural m...

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Rapala Ice Claws

$16.99
$16.99 - $16.99
$16.99 - $16.99
$16.99

The "MUST HAVE" Survival tool for any activity on the ice!  Made out of tough, durable plastic, Ice Claws are rready in the event of a break thro...

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StrikeMaster Electric Ice Drill Adapter

$15.49
$15.49 - $15.49
$15.49 - $15.49
$15.49

Fits 4"-8" Spiral Hand Augers Compatible with StrikeMaster, Swede-Bore, Nordic, Mora & Lazer Hand Drills Stainless Steel

Clown Rapala Ultra Light Rippin' Rap
Chrome Blue Rapala Ultra Light Rippin' Rap

Rapala Ultra Light Rippin' Rap

$10.99 - $11.49
$10.99 - $11.49
$10.99 - $11.49
$10.99

The Ultra Light Rippin’ Rap® features a lipless, deep belly profile designed to dive and rip. With its flat, skinny sides this bait flutters on t...

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Rapala Jigging Rap

$9.99 - $12.99
$9.99 - $12.99
$9.99 - $12.99
$9.99

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow pro...

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Rapala Jigging Rap LIVE Series

$8.49 - $12.49
$8.49 - $12.49
$8.49 - $12.49
$8.49

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow pro...

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Rapala Slab Rap

$10.49 - $10.99
$10.49 - $10.99
$10.49 - $10.99
$10.49

The unique design of the Slab Rap® allows it to be fished in a number of ways. Weight forward design enables a rocking up and down action to trig...

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Rapala Ripstop

$16.99
$16.99 - $16.99
$16.99 - $16.99
$16.99

The RipStop™ tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy be...

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Line Spooling

Get your reels professionally spooled with our line spooling stations at no extra charge-just the line.

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Boat Installations

Ensure your equipment is mounted in the absolute optimal position for performance, convenience, safety, security and enjoyment.

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