Berkley

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Enhance any lure with the water-soluble PowerBait Attractant. Available for the most popular fish species. Enhances ordinary lures or li...

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique high-speed rolling balsa action – but t...

BERKLEY® FluoroShield™ is the best of both worlds; a co-polymer core with a fluorocarbon coating. The fluorocarbon coating “shields” the inner co...

Designed by pro angler Skeet Reese, the Berkley® PowerBait® Ca$h Out features a rudder style tail which causes more action on the fall. It's prof...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

Berkley® Fusion19™ hooks are targeted to everyone, from the novice to the avid angler. The round ball shakey head is a tried and true classic des...

Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Frog Hook fits perfectly into soft body frogs – especially the...

With the Berkley® Tournament Scale avid angles can get precise measurements in seconds for quick easy culling. Extremely accurate 15 pou...

With the Berkley® Digital Fish Scale angles can get precise measurements quickly and can store weight in memory. The Auto-Save function automatic...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitat...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

With Berkley®, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable. Powder coated steel...

Gulp! Alive! Attractants are available in many popular prey scents and flavors. Simply spray any bait to make it taste and smell like live bait. ...

Berkley PowerBait Ice uses the same irresistible scent and flavor that took scientists over 25 years to perfect. Fish love PowerBait Ice so much ...

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to sim...

Professional grade Trilene Sensation has been trusted by our Berkley pro staff for more than a decade. With extreme strength-per-diameter, it is ...

The Berkley Lightning Rod has helped anglers Catch More Fish™ for generations. Now constructed with 24 Ton Multi Modulus graphite, the carbon com...

The Berkley Lightning Rod has helped anglers Catch More Fish™ for generations. Now constructed with 24 Ton Multi Modulus graphite, the carbon com...

The Berkley Lightning Rod has helped anglers Catch More Fish™ for generations. Now constructed with 24 Ton Multi Modulus graphite, the carbon com...

With Berkley®, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable. Stores 3 rods or co...

A specially designed 100% fluorocarbon formula for ice fishing. Thinner diameter and supple to stay flexible in cold weather conditions. ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Crafted to deliver exciting top water action, the Berkley® Bullet Pop combines versatility and proven popper action. It’s sleek tail weighted des...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

THE CHOICE OF THE PROS! - A FLUOROCARBON GOOD ENOUGH TO BE CALLED TRILENE® Choice of the pros for nearly 10 years! Trilene 100% Fluorocarbon i...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley® Fusion19™ hooks are targeted to everyone, from the novice to the avid angler. The Weighted Wacky head features a hook bend ideal for wac...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Weighted Swimbait hook keeps all your swimbaits secure a...

Berkley Fusion19 hooks are targeted to everyone, from novice to the avid angler. The Swimbait hook is the ideal soft plastic hook and features a ...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. Weedless Wide Gap hooks feature a fluorocarbon weed guard to...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Treble Hook is an instrumental hook design used in a wid...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Feathered Treble hook is an instrumental hook design use...

Berkley Fusion19 hooks are targeted to everyone, from the novice to avid angler. The Weighted EWG hook features a strategically placed lead weigh...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Heavy Cover hook is an extremely strong hook used for fl...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. Drop Shot hooks were designed for suspended dropshot present...

Berkley Fusion19 hooks are targeted to everyone, from novice to the avid angler. The Offset Worm hook has a standard offset shank with a round be...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Superline EWG is a larger diameter hook designed to fish...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The EWG hook is one of the most popular and versatile hooks ...

Berkley® x5 Braid is a conventional braid using 100% PE fibers. 4 stranded braids are popular and Berkley® x5 takes it to another level by adding...

Berkley® x9 Braid is a conventional braid using 100% PE fibers. 8 stranded braids are popular and Berkley® x9 takes it to another level by adding...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

A new level of Berkley® finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situat...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

Berkley® Fusion19™ hooks are targeted to everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due ...

Berkley® Fusion19™ hooks are targeted to everyone, from the novice to the avid angler. The Tube Jig is a tried and true classic design for tubes ...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Slow Turn is a uniquely bent, fine-wire hook that produc...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Circle is a modern design for the conservation-conscious...

Designed to pair perfectly with Berkley® Gulp!®, the Fusion19™ Bucktail jig features quality components that are ideal for fishing with your favo...

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and...