Berkley

    Berkley has made the The Original Johnson ThinFisher even better! One of the most popular Blade Baits on the market, the ThinFisher’s c...

Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The 3X treble features heavy gauge, 3X wire with a...

Floating textured handle for sure grip to remove hooks safely. Ventilator needle for deep water species. Many reef dwelling fish have a swi...

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features ...

The crazy cousin of the already popular Lil Trooper, the Lil Super Trooper introduces action claws to this ned rig craw style bait. Infused...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material...

The Berkley® ceiling/wall rod rack saves space while neatly and securely storing up to 6 complete rod and reel combos. Ideal for underutili...

With Berkley® pliers, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable. Anodized alu...

Fillet your catch with ease using the ergonomically designed Berkley® electric fillet knife with precision ground blades. 8 inch stainle...

Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Frog Hook fits perfectly into soft body frogs – especially the...

With Berkley® Rod Racks , everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable. Vertical...

Gulp! Alive! Attractants are available in many popular prey scents and flavors. Simply spray any bait to make it taste and smell like live bait. ...

With Berkley®, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable. Stores 3 rods or co...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent a...

1/2 oz. Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes moder...

3/8 oz. Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes moder...

Purpose-Built for Forward Facing Sonar - The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of gli...

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chu...

Cull up with the Berkley PowerBait CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing po...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible ...

Experience explosive top water action with the Berkley® HighJacker. Designed for targeting aggressive schooling fish, the Berkley® HighJack...

Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert David Fritts, ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresis...

The Berkley® vertical rod rack saves space while neatly and securely storing up to 6 complete rod and reel combos.Use enclosed screws to at...

The Berkley® Cherrywood® HD Ice spinning combo is an ultralight combo designed to help you ice fish all day long. Featuring a lightweight graphit...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...