Berkley

Enhance any lure with the water-soluble PowerBait Attractant. Available for the most popular fish species. Enhances ordinary lures or li...

With Berkley®, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable. Powder coated steel...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Creates harmonic vibration that draws active fish Emulates movement of small baitfish Outstanding for deep water dropshotting ...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. Weedless Wide Gap hooks feature a fluorocarbon weed guard to...

With the Berkley® Digital Fish Scale angles can get precise measurements quickly and can store weight in memory. The Auto-Save function automatic...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

Designed by pro angler Skeet Reese, the Berkley® PowerBait® Ca$h Out features a rudder style tail which causes more action on the fall. It's prof...

When it comes to terminal tackle, we can sum up our performance in just one word - strength. Berkley® components can handle the toughest tests. ...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Heavy Cover hook is an extremely strong hook used for fl...

Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail w...

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to sim...

The Berkley Lightning Rod has helped anglers Catch More Fish™ for generations. Now constructed with 24 Ton Multi Modulus graphite, the carbon com...

The first and only Nylon Monofilament to physically change color! Changes to bright gold in sunlight so you can see the line - see more strikes! ...

When it comes to terminal tackle, we can sum up our performance in just one word - strength. Berkley® components can handle the toughest tests. ...

Corrosion resistant carbon steel jaws with an ergonomic co-molded handle design and adjustable lanyard create ideal pliers for managing your catc...

Create a top water commotion they can’t resist with the Berkley® Spin Rocket. The Spin Rocket’s slender hydrodynamic profile is an excellent minn...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The FWG is a finesse-style hook with a wide gap to ensure go...

Designed by pro angler Mike Iaconelli, the Berkley® PowerBait® Water Bug features small arms that add subtle quivering actions, even when dead st...

Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait. Designed with bot...

Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts,...

Matte Black/Copper This Berkley® sunglass has a metal built frame that fits comfortably and is fitted with optical quality, scratch resistant ...

Safely handle your slippery catch with the Berkley® Coated Fish Gloves. Coated gloves with textured grip Heavy-duty, yet flexible ...

With the Berkley® Precision Scale anglers can get precise measurements and automatic culling in seconds. The Auto Culling System automatically id...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides adde...

Casting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish® and cash more checks! Hybrid baitfish-crayfish design is ...

Tortoise/Copper/Green Mirror This Berkley® sunglass has a metal built frame that fits comfortably and is fitted with optical quality, scratch...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

Create a top water commotion they can’t resist with the Berkley® Spin Bomb. Not only does the Spin Bomb’s shape make it ideal when there are smal...

Ideal for finesse top water presentations, the Berkley® Drift Walker features a slim hydrodynamic profile and a long walking stride for those sli...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Feathered Treble hook is an instrumental hook design use...

The Berkley® Lightning™ Ice Combos feature an upgraded, ice specific reel with a smooth, 4-bearing system, extended reel stem for clearance while...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Slow Turn is a uniquely bent, fine-wire hook that produc...

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while si...

Built to outperform any other bladed jig, the Berkley Slobberknocker combines innovative design and proven Berkley features in one fish cat...

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Football jig features all the right ...

Perfect for transporting your gear Great for: ice fishing, surf fishing, dock or pier fishing, Bank fishing, and saltwater fishing ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

BERKLEY CHERRYWOOD HD CASTING RODThe Berkley Cherrywood HD rod series features hybrid design construction and cork handles.The Cherrywood H...

The Berkley® Twist Lock Utility 4-rod rack saves space while neatly and securely storing up to 4 complete rod and reel combos. Ideal for mo...

Gloss Tortoise/Brown This Berkley® sunglass is both stylish and functional. Sized specifically for women, this sunglass fits comfortably and i...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

Keep your hands warm and safely handle your slippery catch with the Berkley® Universal Fish Gloves. No-slip grip construction Heavy...

With the Berkley® Tournament Scale avid angles can get precise measurements in seconds for quick easy culling. Extremely accurate 15 pou...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

The Berkley® Flicker Minnow® has proven itself to be a prolific fish catcher in a wide range of situations. Our hand selected Trolling Pack...

The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. Our hand selected Trolling Pack features the be...