Products

New and improved FireLine® is smoother, tougher, and more sensitive! 8-strand fused technology provides unmatched abrasion resistance making it ...

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line ...

Berkley Flicker Minnows are pro designed and tournament proven. Using the same strict development standards from Flicker Shad, we created a line ...

The Berkley® Flicker Minnow® has proven itself to be a prolific fish catcher in a wide range of situations. Our hand selected Trolling Pack...

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitat...

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitat...

Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail ...

Proven Berkley® Flicker Shad® action for targeting shallower fish. The Flicker Shad® shallow models feature the same great side roll and flash a...

The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. Our hand selected Trolling Pack features the be...

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Flippin’ jig features all the right things in all t...

BERKLEY® FluoroShield™ is the best of both worlds; a co-polymer core with a fluorocarbon coating. The fluorocarbon coating “shields” the inner co...

Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The 3X treble features heavy gauge, 3X wire with a...

Designed to pair perfectly with Berkley® Gulp!®, the Fusion19™ Bucktail jig features quality components that are ideal for fishing with your favo...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Circle is a modern design for the conservation-conscious...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. Drop Shot hooks were designed for suspended dropshot present...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The EWG hook is one of the most popular and versatile hooks ...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Feathered Treble hook is an instrumental hook design use...

Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Frog Hook fits perfectly into soft body frogs – especially the...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Heavy Cover hook is an extremely strong hook used for fl...

Berkley Fusion19 hooks are targeted to everyone, from novice to the avid angler. The Offset Worm hook has a standard offset shank with a round be...

Berkley® Fusion19™ hooks are targeted to everyone, from the novice to the avid angler. The round ball shakey head is a tried and true classic des...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Slow Turn is a uniquely bent, fine-wire hook that produc...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Superline EWG is a larger diameter hook designed to fish...

Berkley Fusion19 hooks are targeted to everyone, from novice to the avid angler. The Swimbait hook is the ideal soft plastic hook and features a ...

Needle point for easier penetration High-definition detail for realistic look Conical bait keeper with wire locks baits into place Custom 40-degre...

Berkley Fusion19 hooks are for everyone, from the novice to the avid angler. The Swing Head features an EWG style hook with a free-swinging foot...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Treble Hook is an instrumental hook design used in a wid...

Berkley® Fusion19™ hooks are targeted to everyone, from the novice to the avid angler. The Tube Jig is a tried and true classic design for tubes ...

Berkley® Fusion19™ hooks are targeted to everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due ...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. Weedless Wide Gap hooks feature a fluorocarbon weed guard to...

Berkley Fusion19 hooks are targeted to everyone, from the novice to avid angler. The Weighted EWG hook features a strategically placed lead weigh...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Weighted Swimbait hook keeps all your swimbaits secure a...

Berkley® Fusion19™ hooks are targeted to everyone, from the novice to the avid angler. The Weighted Wacky head features a hook bend ideal for wac...

Gulp! Alive! Attractants are available in many popular prey scents and flavors. Simply spray any bait to make it taste and smell like live bait. ...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...

The extreme scent dispersion of Gulp!® expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft ...

Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish afte...

The Berkley Haul of Fame Series Lure Kits bring together a curated selection of proven, top-performing baits trusted by anglers across Nort...

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique high-speed rolling balsa action – but t...

Floating textured handle for sure grip to remove hooks safely. Ventilator needle for deep water species. Many reef dwelling fish have a swi...

Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail w...

The Berkley Lightning Rod has helped anglers Catch More Fish™ for generations. Now constructed with 24 Ton Multi Modulus graphite, the carbon com...

The Berkley® Lightning™ Ice Combos feature an upgraded, ice specific reel with a smooth, 4-bearing system, extended reel stem for clearance while...

The Berkley Lightning Rod has helped anglers Catch More Fish™ for generations. Now constructed with 24 Ton Multi Modulus graphite, the carbon com...

The Berkley Lightning Rod has helped anglers Catch More Fish™ for generations. Now constructed with 24 Ton Multi Modulus graphite, the carbon com...

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features ...

Casting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish® and cash more checks! Hybrid baitfish-crayfish design is ...

Keep your hands warm and safely handle your slippery catch with the Berkley® Universal Fish Gloves. No-slip grip construction Heavy...

Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait. Designed with bot...

1/2 oz. Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes moder...

3/8 oz. Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes moder...

Cull up with the Berkley PowerBait CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing power with...

Cull up with the Berkley PowerBait® CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Enhance any lure with the water-soluble PowerBait Attractant. Available for the most popular fish species. Enhances ordinary lures or li...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresis...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

The Berkley PowerBait® Chop Block: a glide bait so effective it seems almost unfair. Devised to halt bass in their tracks, this versatile soft g...