Products

The Perfect clip on style weight for trolling! Getting your bait or lure deeper - For every oz of weight you attach, in front of your bait ...

Easily add depth to your presentation "a poor man's downrigger" A simple, but effective alternative to in-line weights, lead c...

Tough plastic clip with metal key ring designed to secure on to your line with just a pinch on the clip. Already have your own weight? Fast...

POW-R-Bait downrigger weights combine the effectiveness of a high performance, hydrodynamic weight with proven fish attracting properties includi...

The POW-R-Ball downrigger weight is a modern twist on an old favourite . The flattened ball design reduces blowback along with improved tracking ...

Titan smooth, high performance downrigger weights reduce blowback even at high speeds and extreme depths. These weights track true even on tight tu...

The incredible sensitivity and awesome abrasion resistance mean less lost lures and fish. PTFE coating sheds water and minimizes ice build up on yo...

It begins with ultra-strong braided Spectra Fiber, which is treated with the Enhanced Body Technology to create an incredibly round, smooth and s...

PowerPro Super Slick 8 V2 is Smooth as Silk - 8 yarn Spectra fiber construction braided under high tension to create a live surface that feels sm...

Perfect for swim baits, soft plastics, plugs, spoons, and stick baits. A long time favorite for a multitude of Fresh and Saltwater fisheries Pro-Cu...

Our custom milled borax is a super fine granule so it coats well without caking, and it has an additional 5% moisture added to it so it won’t ove...

The same great formula as our legendary Brine 'n Bite Powder, without all the hassles of measuring powder, water, dyes, UV and brighteners....

Salmon Egg Oil is made of 100% cured, crushed and stabilized Salmon eggs. A great bet for Trout, Salmon and Steelhead. Give it a try and let the ...

Made from real, whole salmon eggs. Ground up salmon eggs, amino acids, and uv flash.

Promar premium glow light sticks are non-toxic, non-flammable, and super long-lasting. Individual sticks are encased in foil-lined packaging.

Quantum® Hot Sauce™ Reel Grease provides smooth, long-lasting lubrication for all fishing reels. Its hydrophobic formula forces water away to preve...

Quantum® Hot Sauce™ Reel Oil bonds molecularly with metal surfaces forming a permanent lubrication layer that will not wash off. This ultra-low vis...

The RAM-202-153-202U powder-coated, marine-grade aluminum Humminbird Helix 5 mount consists of a medium length double socket arm, a 2.5" diameter...

The RAM-202-24-202U powder-coated, marine-grade aluminum Humminbird Helix 7 mount consists of a medium length double socket arm, a 2.5" diameter ...

The RAM-D-202-25-C-202 powder-coated, marine-grade aluminum Humminbird Helix mount consists of a short length double socket arm, a 3.68" diameter...

The RAM-109HU consists of a 6" long bent swing arm mounted on a horizontal surface base. At the device mounting end is a rectangular 6.25" x 2" p...

One is not enough. Everyone has the “skimmer down the hole” story. This one is made from galvanized steel into a 5" strainer cup mounted to a brawn...

Double-sided, ultra- fine carbon steel cutting edge. Silicone treated for corrosion-resistance. 

Make fast work of landing and releasing your catch without harm to you or the fish. Securely hold fish with one-hand. Quick release mechani...

Breaking new ground, these pliers utilize an ingenious patent pending Mag-Spring system that keeps pliers open and ready. No more fumbling ...

Make fast work of landing and releasing your catch without harm to you or the fish. Securely hold fish with one-hand. Quick release mechani...

The BX® Big Brat is a bully. Like it's older brother it is badly behaved and always looking for a fight Balsa inner core with an armor coating of...

Badly behaved and always looking for a fight, the BX® Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer...

Badly behaved and always looking for a fight, the BX® Mid Brat is one tough little cookie. Balsa inner core with an armor coating of rugged...

These "use 'em all the time" tools are ready for action. Lightweight clipper is perfect for cutting line and cleaning up stray ends of knot...

The Freeloader is the bait you want trailing along for the ride on your spinnerbait, vibrating jig or scrounger. 

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile ...

Heavy Hitter is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. 4" bait designed to have a large pro...

Heavy Hitter™ is the full contact brute you throw into the heaviest cover, to chase the nastiest, biggest fish. Designed to have a large profile ...

Sometimes in bass fishing, less is more, that’s exactly where the tasty Ned BLT comes in. 

To lead CrushCity, you need to be dependable, adaptable and fearless, which is why the The Mayor is the perfect candidate to crush big bass...

Big results in a small package, The Suspect satisfies the tastebuds of panfish and trout to the biggest bass in the lake. 

The most unique offering in the CrushCity™ lineup, the Bronco Bug™ offers a body with actions that most bass haven’t seen before. Dolphin-Like ...

Precision Xtreme Series is made with the finest construction and unrivaled technical qualities. The PXR Deep Mavrik provides premium jerkba...

This deep-diving banana-style body lure swims in a pronounced wide tail action without sacrificing the classic Rapala® “wounded-minnow” attractio...

Rapala Defiant 30 Size Right Hand Reel with 9'6" Heavy Action Rod The Defiant combo pairs two reliable pieces at a price that won't break the ...

Rapala Defiant 30 Size Right Hand Reel with 8'6" Medium-Heavy Action Rod The Rapala Defiant combo pairs two reliable pieces at a price that wo...

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when ca...

The DT® (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the “strike zone” longer than any than other crankbait on the ma...

Kit Features: 6" Falcon Fillet Knife & Sheath Sharp stainless steel blade with a strong flexible tip Hard sheath with built-...

Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.More guts than any other knife, this is the one that taught the w...

Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.Superflex says it all. This blade is an incredible, extra thin bl...

The Gold Miner quickly dives to depths of 30 feet. Made from durable plastic construction, the Gold Miner features a distinct rattle and a wide t...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify ...

The "MUST HAVE" Survival tool for any activity on the ice!  Made out of tough, durable plastic, Ice Claws are rready in the event of a break thro...

Soft Sided Rod Bag. Keep rods together and safe in this water resistant lightweight denier shell, padded for protection. Storage pocket inside is...

    Precision Xtreme Series is made with the finest construction and unrivaled technical qualities. The PXR Mavrik provides premium jerkbai...

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow pro...

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow pro...