Products

The Hollow Body Frog has all the attributes to catch big fish; anatomy, detailed color and effortless action elevating the thrill of topwat...

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, at...

The LIVETARGET Yellow Perch Rattlebait is the ultimate searching tool. Its loud, harmonic rattle can be heard chiming from well below the surface, ...

Take one look at the double-jointed body and crankbait-style lip on the HEAD HUNTER MAGNUM and you know immediately that this is a trophy m...

    The slow-rising JERKMASTER 254 is 10 inches long and weighing in at 4.5 oz. was designed to dart/slash in the 6- to 9-foot range. Cast ...

The Rachel will troll down to 15', and has a classic wide wobble. cranked, it will run down to 6' with a erratic darting action. built in E...

The Titan is a revolutionary lure that makes jerk bait fishing as easy as turning the reel, putting trophy class fish within anyone's reach...

At Natural Sports, we only aim to offer high quality bait.  If our staff wouldn't use it, we wouldn't sell it!  That's why we cure and pack all o...

At Natural Sports, we only aim to offer high quality bait.  If our staff wouldn't use it, we wouldn't sell it!  That's why we cure and pack all o...

The Lucky Strike B2 Kayak/Trout Net features a knotless nylon mesh with a rubber coating and a flat bottom shape. 

Ready-to-go rigging with 48” 40lb. Sufix® fluorocarbon leader & two snelled VMC® 4/0 Techset hooks. Teaser head creates the perfect ...

In high-speed, high-tension trolling applications, hooks can be pulled from striking fish's mouths before a solid hookup can be achieved. The Dip...

The Luhr Jensen Great Lakes Snubber is perfect for use when trolling with wire or braided lines. These snubbers have been specifically designed f...

The Jet Diver's unique, buoyant design collects water pressure against its wings to dive; yet when pressure is relaxed, the Jet Diver will float ...

The special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or righ...

Legacy Trolling Series rods are designed specifically for the Great Lakes and the Canadian West Coast using Downriggers, Luhr-Jensen® Dipsy...

The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft "fork tail Fish" for T...

Fin-S Head made with a #4 HookUltraLite Fin-S - is designed to mate perfectly with the 2.5" Fin-S Fish. Its #4 hook and narrow LunkerGrip c...

The Lunkerhunt Tackle Backpack is designed to hold lots of gear without weighing you down. A water-resistant, upright design is made conven...

The Lunkerhunt Tackle Backpack is designed to hold lots of gear without weighing you down. A water-resistant, upright design is made conven...

Lunkerhunt Walking Drop Shots provide a cost effective approach to an innovative modern day technique. A fusion of modern and traditional b...

From the dock duties to running laps around the deck, the vulcanized-rubber Challenger 7" Boot sets the task-ready standard for guaranteed ...

Mad River Clear UV Steelie Beads have an ultimate UV finish in unique and proven fish catching colours. 

Mad River Custom Steelie Beads in a variety of fish catching colours.

Mad River UV Steelie Beads have an ultimate UV finish in unique and proven fish catching colours. 

With our store now open, we are no longer taking pre-orders for live bait. We will continue to offer curb-side pick up if you are not co...

This item is not available to ship. Pick up available at checkout. Stay safe on the ice with the Magz Ice Chisel. Whether early, or late ice, ...

Custom Ice Fishing Spreader, made with Stainless Steel Wire Shafts & Nylon Coated Leader Wire with size 4 Eagle Claw Lazer Sharp Hooks. Le...

Leave the weight behind this winter with the MarCum Brute 12V10AH Lithium LiFePO4 battery.  With half the weight and twice the run-time, MarCum’s...

MarCum realizes that there are certain systems designed for open-water which are also run on ice. These units typically have a higher power draw de...

For some outdoors activities, there’s simply never enough power to go around. Enter the MarCum Max, at 12V30AH, it’s the largest Lithium LiFePO4 in...

Now powered by a 12v10ah LiFePO4 Brute Lithium Battery, the Mission SD L combines MarCum’s exclusive relative direction, depth, and temperature rea...

Marcum’s Pursuit HD L Camera sets the new standard in mobility, while adhering to technological innovations our cameras have always led with. A FU...

The Quest HD L allows you to explore the underwater world in razor-sharp, high-definition detail. A full 1080p camera paired with MarCum’s exclusiv...

The RECON5+ viewing system comes complete with everything needed to enjoy the world of underwater viewing. It features a 5” Screen with a multi-pur...

The RECON 5 viewing system comes complete with everything needed to enjoy the world of underwater viewing. It features a 5” Screen with a multi- pu...

The MarCum® VS485C underwater viewing system proves that top-of-the-line performance doesn't have to come with a top-shelf price tag. With a 7-in...

Place the new Wireless Remote Camera Panner over an ice hole and with the push of a button scan a full panoramic 360-degrees from up to 30 feet awa...

Self-retaining Threads prevent dislodging due to vibration Ideal for transoms, fish wells, ba...

Responsive, heavy-duty replacement for original/other light-duty cord Does not stretch Fits m...

Keep your battery connections and electrical system protected with the T-H Marine Hydra Battery Terminal PVC Covers. Made to work in conjun...

Heavy gauge aluminum construction Protects electronics from extreme conditions Anodized finis...

Cutter ski jig 1/4 white 8pk• ergonomic, current cutter jig head design cuts through tough current •Matzo sickle hook technology • chip res...

Be daring in Alenuihaha. This rectangular style combines the reliable fit of a large wrap with Maui Jim’s patented PolarizedPlus2® lens tec...

Barrier Reef provides superior coverage and versatility where you need it. The ultimate wrap style features upscale lens and frame color options ...

Byron Bay is a frame built to withstand any level of activity. Whether you're out for a run or cruising the surf, this nylon wrap sunglass ...

Whether onshore of offshore, the latest​ ​rectangular frame by Maui Jim offers​ ​complete coverage in a comfortable nylon​ ​frame. The larger fra...

Pe'ahi ('peh-AH-hee') polarized wrap sunglasses get their name from a legendary surf break on Maui's north shore. In reverence to the power of th...

Located on Kaihalulu Bay, Red Sand Beach is one of the only red sand beaches in the entire world. Like their namesake, the Red Sand polarized rec...

The Flats in a playful dual-tone colour palette is the perfect companion for your active escapades. Its SuperThin Glass lenses inset in a d...

A low refractive material with non-flash components makes Maxima Fluorocarbon totally invisible to fish in the water. A new polymer structure enh...

Maxima Ultragreen has been the “go-to” line of serious anglers around the world for decades. Its trademark strength is a hallmark attribute. From...

The Drain Pipe takes the place of live bait.  No messy minnows - no extra costs for both hooks AND livebait - no cold hands  - our jigs dance and...

The Slab Grabber jigs have taken front stage on both performance and quality. Why?  Because they perform at the top end without a single piece of l...

Natural Sports diligently maintains our minnow tanks to ensure your minnows are lively for your next fishing trip! Request oxygen in the bag if you...

With our store now open, we are no longer taking pre-orders for live bait. We will continue to offer curb-side pick up if you are not comfo...

All Meegs jigs are hand poured, painted and made with high quality hooks.  Imitating a feeding minnow, MEEGS jigs are proven to catch anything that...

All Meegs jigs are hand poured, painted and made with high quality hooks.  Imitating a feeding minnow, MEEGS jigs are proven to catch anything th...

Finally! A fast taper custom style ice rod designed to fish the incredible MEEGS lures! These new rods are carbon fiber and feature full cork han...

THE BABY POPX IS A SNACK-SIZED POPPER DISTILLED FROM THE LEGENDARY POPX. INTRODUCED IN 1996, THE ORIGINAL POP-X CHANGED THE FACE OF TOP-WAT...