Products

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides adde...

The Drip Swimmer is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides added re...

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Football jig features all the right ...

Berkley PowerBait Ice uses the same irresistible scent and flavor that took scientists over 25 years to perfect. Fish love PowerBait Ice so much ...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

Bred from the relentless pursuit of intertwining scent dispersion and technique driven shapes, the Berkley PowerBait® MaxScent Flux-Gill combine...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen! Berkley PowerBait MaxScent tr...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

Realism and natural action in an easy-to-fish pre-rigged package! Not just in the north country, but country-wide, realism and ease of use are k...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Soft, silent and lipless, the Power® Vibe can be fished year-round with a fast fall rate, high flash and a tight, crispy action. The single Fusi...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent...

Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait. Designed with both pro...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent a...

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while si...

Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Minnow features a lifelike profile and high-definit...

Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Swimmer features a lifelike profile and high-defini...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Designed by pro angler Mike Iaconelli, the Berkley® PowerBait® Water Bug features small arms that add subtle quivering actions, even when dead st...

The Berkley Ripfish blends the fast-dropping efficiency of a lipless bait with the smooth, natural movement of a glide bait in a sleek minn...

Unleash chaos on the water with the Screamin' Choppo—an evolution in topwater ploppers. Designed to deliver a new take on the classic plopping s...

The Berkley Shallow Money Badger 6.25 delivers the same proven performance as the original Money Badger in a shallow-diving profile des...

Built to outperform any other bladed jig, the Berkley Slobberknocker combines innovative design and proven Berkley features in one fish cat...

With Berkley®, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable. Powder coated steel...

A new level of Berkley® finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situat...

When it comes to terminal tackle, we can sum up our performance in just one word - strength. Berkley® components can handle the toughest tests. T...

Designed by expert frog fisherman and 2022 MLF Redcrest Champion Bobby Lane, this is the last hollow body frog any angler needs to become a lord...

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the r...

THE CHOICE OF THE PROS! - A FLUOROCARBON GOOD ENOUGH TO BE CALLED TRILENE® Choice of the pros for nearly 10 years! Trilene 100% Fluorocarbon i...

A specially designed 100% fluorocarbon formula for ice fishing. Thinner diameter and supple to stay flexible in cold weather conditions. ...

One of the most popular monofilaments in North America due to its incredible strength, reliability and value. Extreme fighting power for big game...

Premium ice fishing monofilament with lower stretch and higher strength- per-diameter. Good choice for ice shelter angling. PREMIUM MONO...

Professional grade Trilene Sensation has been trusted by our Berkley pro staff for more than a decade. With extreme strength-per-diameter, it is ...

The Best Trilene XL Ever! Stronger and Smoother than ever, the improved formula has 20% greater knot strength and over 50% greater wet ...

The Best Trilene XT® Ever - Extra Tough for rough fishing conditions! Today’s formula is over 45% more flexible PLUS improved abrasion resistance...

With Berkley®, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable. Stores 3 rods or co...

The Berkley® Twist Lock Utility 4-rod rack saves space while neatly and securely storing up to 4 complete rod and reel combos. Ideal for mo...

Berkley® branded spinner rigs at an affordable price point! The rigs feature a variety of staple colors and blade styles. The blades come ...

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to sim...

Berkley® x5 Braid is a conventional braid using 100% PE fibers. 4 stranded braids are popular and Berkley® x5 takes it to another level by adding...

Berkley® x9 Braid is a conventional braid using 100% PE fibers. 8 stranded braids are popular and Berkley® x9 takes it to another level by adding...

Premium downrigger and outrigger release Built with:Rugged, Injection molded plastic body and bobbin2 Stainless Steel Spring Pins2 size, 4 po...

The Big Lunks Elastomer Urchin-style 20mm Lure is built to deliver maximum attraction with an ultra-natural finesse presentation. Featuring a large...

The legendary Vibrax® Original has laid a foundation for a vast collection of spinners from Blue Fox for today’s angling styles. The patented two...

The Classic Vibrax® gets a tasty candyback! Colored bell is accented with metallic flecks. Blade is tipped in matching color, while blade back is...

Runs 2 feet to 6 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually elimin...