Products

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent a...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Minnow features a lifelike profile and high-definit...

Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Swimmer features a lifelike profile and high-defini...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Designed by pro angler Mike Iaconelli, the Berkley® PowerBait® Water Bug features small arms that add subtle quivering actions, even when dead st...

With the Berkley® Precision Scale anglers can get precise measurements and automatic culling in seconds. The Auto Culling System automatically id...

Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts,...

Built to outperform any other bladed jig, the Berkley Slobberknocker combines innovative design and proven Berkley features in one fish cat...

With Berkley®, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable. Powder coated steel...

A new level of Berkley® finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situat...

When it comes to terminal tackle, we can sum up our performance in just one word - strength. Berkley® components can handle the toughest tests. T...

    Berkley has made the The Original Johnson ThinFisher even better! One of the most popular Blade Baits on the market, the ThinFisher’s c...

With the Berkley® Tournament Scale avid angles can get precise measurements in seconds for quick easy culling. Extremely accurate 15 pou...

THE CHOICE OF THE PROS! - A FLUOROCARBON GOOD ENOUGH TO BE CALLED TRILENE® Choice of the pros for nearly 10 years! Trilene 100% Fluorocarbon i...

A specially designed 100% fluorocarbon formula for ice fishing. Thinner diameter and supple to stay flexible in cold weather conditions. ...

One of the most popular monofilaments in North America due to its incredible strength, reliability and value. Extreme fighting power for big game...

Premium ice fishing monofilament with lower stretch and higher strength- per-diameter. Good choice for ice shelter angling. PREMIUM MONO...

Professional grade Trilene Sensation has been trusted by our Berkley pro staff for more than a decade. With extreme strength-per-diameter, it is ...

The Best Trilene XL Ever! Stronger and Smoother than ever, the improved formula has 20% greater knot strength and over 50% greater wet ...

The Best Trilene XT® Ever - Extra Tough for rough fishing conditions! Today’s formula is over 45% more flexible PLUS improved abrasion resistance...

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to sim...

Berkley® x5 Braid is a conventional braid using 100% PE fibers. 4 stranded braids are popular and Berkley® x5 takes it to another level by adding...

Berkley® x9 Braid is a conventional braid using 100% PE fibers. 8 stranded braids are popular and Berkley® x9 takes it to another level by adding...

Whether you like fishing for walleye, bass, or basically any other game fish, the Slim Minnow will catch em! The slim body design with flat...

Premium downrigger and outrigger release Built with:Rugged, Injection molded plastic body and bobbin2 Stainless Steel Spring Pins2 size, 4 po...

Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most...

The legendary Vibrax® Original has laid a foundation for a vast collection of spinners from Blue Fox for today’s angling styles. The patented two...

The Lil' Foxee Minnow is an ideal vertical jigging lure through the ice. Imitating a small minnow or goby on the bottom will entice even the most...

The Classic Vibrax® gets a tasty candyback! Colored bell is accented with metallic flecks. Blade is tipped in matching color, while blade back is...

Runs 2 feet to 6 feet. The patented two-part body emits low-frequency sound vibrations that attract fish and trigger strikes while virtually elimin...

It has been suggested by some scientists that UV light is highly visible to fish, which is why we’ve included UV particles within the paintwork o...

A well-known big fish bait, the Deep Long A employs the Long A’s trademark action with a deep diving molded-in lip for durability and out-o...

The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” re...

The BOOYAH Baby BOO Jig features a 60-strand ultra fine BOOYAH silicone skirt, light weedguard and a Ultra Point black nickel light wire hook, th...

The BOOYAH Boo Jig is designed to slip down inside brushpiles or through vegetation without snagging. This jig features a flat bottom and 18-degr...

Early season or any time fish are finicky, tie on a Micro Pond Magic. It is tough, durable and catches fish in big lakes as well as ponds and str...

The BOOYAH Pikee offers all the durability that these fish demand with an ultra-tough Vibra-Flx wire frame that can stand up to powerful jaws and...

BOOYAH Pond Magic spinnerbaits are specialized in color and blade combinations hand selected to match the forage base of smaller waters. Small in...

Everyone has experienced the frustration of cheap spinnerbaits – bent wires, lost blades, and worst of all, lost fish due to inferior components, d...

An excellent way to wacky rig a worm, the Buckeye Flick-It Jig Head is quickly becoming one of the most popular methods for catching finick...

Designed by 2016 BASS Elite Series Angler of the Year, Gerald Swindle, the Buckeye Lures G-Man Ballin’ Out Jig was Swindle’s go-to jig in 2...

PVC injection moulded lug sole boot with full neoprene lining for insulation Rugged 420 denier nylon/PVC upper Double stitched an...

A Classic reel with clicker type spool brake.  The Canada Drifter has a combination of classic and distinctive styling. The re...

A classic reel with clicker type spool brake. The Canada Drifter has a combination of classic and distinctive styling. The clicker version has a fl...

A Classic reel with adjustable friction drag.  The Canada Drifter has a combination of classic and distinctive styling. The re...

The Rainmaker, the result of ongoing development from Canada Fishing Reels for those who want a drag reel with a traditional look and feel. It come...

Classic lines with a modern style  A new reel for 2017, the Umbra has a shallow line drum that is only 1/4" deep (6mm) to redu...

For surface or track mounting, this sturdy fixed base comes in 4" and 6" heights. The top plate is pre-drilled and tapped to allow mounting of a ...