Products

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible scent a...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Introducing a soft glide bait, the Berkley Nessie will take an advanced tool / technique and open the door for entry level anglers while si...

Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Minnow features a lifelike profile and high-definit...

Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Swimmer features a lifelike profile and high-defini...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Designed by pro angler Mike Iaconelli, the Berkley® PowerBait® Water Bug features small arms that add subtle quivering actions, even when dead st...

Perfect for transporting your gear Great for: ice fishing, surf fishing, dock or pier fishing, Bank fishing, and saltwater fishing ...

Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts,...

Built to outperform any other bladed jig, the Berkley Slobberknocker combines innovative design and proven Berkley features in one fish cat...

Create a top water commotion they can’t resist with the Berkley® Spin Bomb. Not only does the Spin Bomb’s shape make it ideal when there are smal...

Create a top water commotion they can’t resist with the Berkley® Spin Rocket. The Spin Rocket’s slender hydrodynamic profile is an excellent minn...

A new level of Berkley® finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situat...

When it comes to terminal tackle, we can sum up our performance in just one word - strength. Berkley® components can handle the toughest tests. T...

    Berkley has made the The Original Johnson ThinFisher even better! One of the most popular Blade Baits on the market, the ThinFisher’s c...

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chu...

THE CHOICE OF THE PROS! - A FLUOROCARBON GOOD ENOUGH TO BE CALLED TRILENE® Choice of the pros for nearly 10 years! Trilene 100% Fluorocarbon i...

A specially designed 100% fluorocarbon formula for ice fishing. Thinner diameter and supple to stay flexible in cold weather conditions. ...

One of the most popular monofilaments in North America due to its incredible strength, reliability and value. Extreme fighting power for big game...

The monofilament choice for cold-weather fishing. Soft and supple. Good choice for outside ice fishing set ups (no shelter). FOR COLD WA...

Premium ice fishing monofilament with lower stretch and higher strength- per-diameter. Good choice for ice shelter angling. PREMIUM MONO...

Professional grade Trilene Sensation has been trusted by our Berkley pro staff for more than a decade. With extreme strength-per-diameter, it is ...

The first and only Nylon Monofilament to physically change color! Changes to bright gold in sunlight so you can see the line - see more strikes! ...

The Best Trilene XL Ever! Stronger and Smoother than ever, the improved formula has 20% greater knot strength and over 50% greater wet ...

The Best Trilene XT® Ever - Extra Tough for rough fishing conditions! Today’s formula is over 45% more flexible PLUS improved abrasion resistance...

With Berkley®, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable. Stores 3 rods or co...

The Berkley® Twist Lock Utility 4-rod rack saves space while neatly and securely storing up to 4 complete rod and reel combos. Ideal for mo...

With Berkley® Rod Racks , everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable. Vertical...

The Berkley® vertical rod rack saves space while neatly and securely storing up to 6 complete rod and reel combos.Use enclosed screws to at...

The Berkley® ceiling/wall rod rack saves space while neatly and securely storing up to 6 complete rod and reel combos. Ideal for underutili...

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to sim...

Berkley® x5 Braid is a conventional braid using 100% PE fibers. 4 stranded braids are popular and Berkley® x5 takes it to another level by adding...

Berkley® x9 Braid is a conventional braid using 100% PE fibers. 8 stranded braids are popular and Berkley® x9 takes it to another level by adding...

Corrosion resistant carbon steel jaws with an ergonomic co-molded handle design and adjustable lanyard create ideal pliers for managing your catc...

Whether you like fishing for walleye, bass, or basically any other game fish, the Slim Minnow will catch em! The slim body design with flat...

Premium downrigger and outrigger release Built with:Rugged, Injection molded plastic body and bobbin2 Stainless Steel Spring Pins2 size, 4 po...

Many will argue that the Rat-L-Trap is one of the best lures ever made. In fact, Outdoor Life magazine referred to Rattle Trap as the “Most...

Black Marine Products' RC-95 release clip is made with the "Ring & Snap" attaching bar for the ease and convenience of the angler to si...

The legendary Vibrax® Original has laid a foundation for a vast collection of spinners from Blue Fox for today’s angling styles. The patented two...

The Lil' Foxee Minnow is an ideal vertical jigging lure through the ice. Imitating a small minnow or goby on the bottom will entice even the most...