Products

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitat...

The Berkley® Flicker Shad® has become an absolute staple in the trolling anglers tacklebox. Our hand selected Trolling Pack features the be...

BERKLEY® FluoroShield™ is the best of both worlds; a co-polymer core with a fluorocarbon coating. The fluorocarbon coating “shields” the inner co...

Designed to pair perfectly with Berkley® Gulp!®, the Fusion19™ Bucktail jig features quality components that are ideal for fishing with your favo...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Circle is a modern design for the conservation-conscious...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The EWG hook is one of the most popular and versatile hooks ...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Feathered Treble hook is an instrumental hook design use...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The FWG is a finesse-style hook with a wide gap to ensure go...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Heavy Cover hook is an extremely strong hook used for fl...

Berkley Fusion19 hooks are targeted to everyone, from novice to the avid angler. The Offset Worm hook has a standard offset shank with a round be...

Berkley® Fusion19™ hooks are targeted to everyone, from the novice to the avid angler. The round ball shakey head is a tried and true classic des...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Superline EWG is a larger diameter hook designed to fish...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Treble Hook is an instrumental hook design used in a wid...

Berkley® Fusion19™ hooks are targeted to everyone, from the novice to the avid angler. The Tube Jig is a tried and true classic design for tubes ...

The new Berkley® Fusion19™ Tungsten Jigs are compact, versatile jigs that pair with your favorite soft plastics. High density tungsten allows for...

Berkley® Fusion19™ hooks are targeted to everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due ...

Berkley Fusion19 hooks are targeted to everyone, from the novice to avid angler. The Weighted EWG hook features a strategically placed lead weigh...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Weighted Swimbait hook keeps all your swimbaits secure a...

Berkley® Fusion19™ hooks are targeted to everyone, from the novice to the avid angler. The Weighted Wacky head features a hook bend ideal for wac...

Gulp! Alive! Attractants are available in many popular prey scents and flavors. Simply spray any bait to make it taste and smell like live bait. ...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...

Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish afte...

Experience explosive top water action with the Berkley® HighJacker. Designed for targeting aggressive schooling fish, the Berkley® HighJack...

After 15 years, the code has been broken! Never before has a plastic bait been able to achieve the unique high-speed rolling balsa action – but t...

Floating textured handle for sure grip to remove hooks safely. Ventilator needle for deep water species. Many reef dwelling fish have a swi...

Berkley® Flicker Shad® performance with an even more exaggerated action. The Flicker Shad® jointed models feature a jointed tail for added tail w...

Berkley® x9 Braid is a conventional braid using 100% PE fibers. 8 stranded braids are popular and Berkley® x9 takes it to another level by adding...

The Berkley Lightning Rod has helped anglers Catch More Fish™ for generations. Now constructed with 24 Ton Multi Modulus graphite, the carbon com...

The Berkley® Lightning™ Ice Combos feature an upgraded, ice specific reel with a smooth, 4-bearing system, extended reel stem for clearance while...

The Berkley Lightning Rod has helped anglers Catch More Fish™ for generations. Now constructed with 24 Ton Multi Modulus graphite, the carbon com...

The Berkley Lightning Rod has helped anglers Catch More Fish™ for generations. Now constructed with 24 Ton Multi Modulus graphite, the carbon com...

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features ...

Casting for Bass or Trolling for Walleye – the Money Badger will Catch More Fish® and cash more checks! Hybrid baitfish-crayfish design is ...

Purposefully built for bladed jigs, the Berkley Power Stinger introduces a new honeycomb molding technology to PowerBait. Designed with bot...

1/2 oz. Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes moder...

3/8 oz. Designed with professional angler and expert spinnerbait fisherman Edwin Evers, the Berkley Power Blade breathes moder...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 30 years perfecting an irresistible ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Enhance any lure with the water-soluble PowerBait Attractant. Available for the most popular fish species. Enhances ordinary lures or li...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresis...

Designed by pro angler Skeet Reese, the Berkley® PowerBait® Ca$h Out features a rudder style tail which causes more action on the fall. It's prof...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Cull up with the Berkley PowerBait CullShad. Taking shallow water swim-baiting to a new level, the CullShad combines big profile drawing po...

The Drip Minnow is designed to exploit finesse techniques through ultra-realistic design, action and color. The internal core provides adde...

Creates harmonic vibration that draws active fish Emulates movement of small baitfish Outstanding for deep water dropshotting ...

Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Football jig features all the right ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley PowerBait Ice uses the same irresistible scent and flavor that took scientists over 25 years to perfect. Fish love PowerBait Ice so much ...

Berkley PowerBait Ice uses the same irresistible scent and flavor that took scientists over 25 years to perfect. Fish love PowerBait Ice so much ...

The crazy cousin of the already popular Lil Trooper, the Lil Super Trooper introduces action claws to this ned rig craw style bait. Infused...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...