Products

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when ca...

The DT® series dives fast to a preset depth and stays in the strike zone longer, making it ideal for covering more water and catching more fish. Ma...

Kit Features: 6" Falcon Fillet Knife & Sheath Sharp stainless steel blade with a strong flexible tip Hard sheath with built-...

Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.More guts than any other knife, this is the one that taught the w...

Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.Superflex says it all. This blade is an incredible, extra thin bl...

The Gold Miner quickly dives to depths of 30 feet. Made from durable plastic construction, the Gold Miner features a distinct rattle and a wide t...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify ...

Soft Sided Rod Bag. Keep rods together and safe in this water resistant lightweight denier shell, padded for protection. Storage pocket inside is...

    Precision Xtreme Series is made with the finest construction and unrivaled technical qualities. The PXR Mavrik provides premium jerkbai...

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow pro...

Swimming in tantalizing circles under the ice or in open water for suspended game fish, the Jigging Rap® features a balanced, weighted minnow pro...

Jigging Rap Magnum falls fast and true, designed for targeting individual fish when using forward-facing sonar. The heavy-weighted body mak...

The Jigging Shad Rap® has more pronounced movement, with slow circle down action. Raising in a sharp "snapping" motion will cause the bait ...

With a slight exaggeration of the unique Rapala “baitfish in distress” swimming action, the Jointed® gets the undivided attention of otherwise di...

The Jointed Deep Husky Jerk® swims with the classic Rapala "wounded-minnow" wobble and an exaggerated tail action that fish can't refuse. Whether...

Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just ...

Small in size with big time features this Mini Pliers and Mini Side Cutter Combo are sized for tackle box or pocket. Compact needle nose pliers hav...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weig...

Look and feel like a pro-fisherman. Moisture-wicking helps you feel dry while the SPF50 protection shields you from the sun. features a cus...

Look and feel like a pro-fisherman. Moisture-wicking helps you feel dry while the SPF50 protection shields you from the sun. features a cus...

Rapala R12 Series fishing accessories redefines fishing productivity. Juice up all your Rapala R12 fishing accessories with the same Lithiu...

Lithium Ion batteries provide a consistent speed and torque from fillet to fillet, without reduced power or slow down as battery power wane...

The Rap-V Blade is the perfect balance of metal, plastic and Rapala® expertise. This extremely versatile bait produces instant vibration on...

Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune...

The Retractable Line Scissors features a hidden cutting area for safety. Super sharp blades easily cut small braid an...

The Rippin' Rap® is a long-casting, lipless bait with a deep belly and skinny sides that flutter on the drop. It delivers a hard-vibrating action a...

The RipStop™ tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy be...

The RipStop® Deep has the same action as the original RipStop®, it just dives deeper. The RipStop® tail design creates a fast-ripping, flashing s...

The benchmark other crankbaits are measured by, the Shad Rap® closely resembles baitfish found the world over. Constructed of premium balsa, it i...

The shallow running version of the Shad Rap®. Constructed of premium balsa, it is ideal for fishing skinny water it features precise action...

The Shadow Rap® combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble. Rapala has perfected the natural m...

The Shadow Rap® Deep combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble in the 4-8 foot depth range. R...

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical ...

The Shadow Rap Shad breaks the mold. Fish it finesse in the morning when the big ones are still a little sleepy, then ramp it up all the way to a...

Get your heart racing and your blood pumping with the exciting topwater action of the Rapala Skitter Pop. Built with a unique cupped mouth ...

Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." ...

The unique design of the Slab Rap® allows it to be fished in a number of ways. Weight forward design enables a rocking up and down action to trig...

Big fish eat little fish that swim just like the Super Shadow Rap®. Hard kicking side to side, then fading away on pause, slowly sinking like a d...

This "banana-style" Rapala® lure swims with a pronounced "wide-tail" style without sacrificing that classic Rapala® action. Balsa wood with an in...

A perfect combination for predator fishing: the classic Rapala® shad body design with an easy-to-use gliding action. Extremely responsive abachi ...

Designed to offer big action in a small bait. Size 3 body dives to 8' and delivers an enticing wobbling and rolling action. Buoyant body easily b...

The Ultra Light Rippin’ Rap® features a lipless, deep belly profile designed to dive and rip. With its flat, skinny sides this bait flutters on t...

Studded pull-on grippers add traction for your boots on icy surfaces. Accomodates most winter boots Elastic TPR rubber en...

The X-Rap® is "all about the action." The versatility of the X-Rap allows an angler to impart a number of fish-catching actions in a single retri...

The X-Rap Deep rockets towards the bottom with all positive characteristics that has made the X-Rap legendary; prominent scales and lateral...

True to its name, X-Rap® Haku – haku is Finnish for seek – is seeking trouble and ready to rumble with the big mamas. Built tough for big fish, X...

A formidable creature, the X-Rap® Otus, combines Rapala’s fish-catching X-Rap® construction with a beautifully color matched curl tail to create ...

The Finnish Beast, X-Rap® Peto, combines Rapala’s fish-catching X-Rap® construction with a beautifully color matched soft tail to create a seamle...

The LF Pop is a very effective top water lure equipped with rattler. Fitted with genuine VMC treble hooks and finished with realistic colou...

Rapture Yak Nets are designed for kayak fishing and fishing from the boat! The uniquely designed and durable ergonomic rubber handle provid...

The RAVEN® float system was specifically developed for river Steelhead and Salmon fishing. A RAVEN® float is now available for virtually any rive...

The RAVEN® FUSION™ XL blends the world’s most technically advanced features with stunning cutting edge design. Perfectly balanced to allow for sl...

The HELIX™ is the ultimate value in centerpin reels. Features a solid backplate and ergonomic ported spool. The stylish design and great performa...

RAVEN® HELIX™ rods are the perfect action for lure fishing, bottom bouncing and shallow-water float fishing. HELIX™ Float rods offer great val...

RAVEN® HELIX™ rods are the perfect action for lure fishing, bottom bouncing and shallow-water float fishing.  Steelhead rods combine outstanding ...