Products

Liquid courage. Let’s face it, die-cast reels are intended to be low-cost alternatives to machined reels, right? Heavier. Easier to damage....

Liquid courage. Let’s face it, die-cast reels are intended to be low-cost alternatives to machined reels, right? Heavier. Easier to damage....

The ultimate hybrid. A fusion between the free-form structures of a cast spool and the mechanical integrity of a CNC-machined case, Remix i...

Change agent. A heavy-duty version of the Remix, this HD reel has a full-cage design to capture line without failure. This makes a great op...

With our store now open, we are no longer taking pre-orders for live bait. We will continue to...

Natural Sports diligently maintains our live leeches with fresh, cold water to ensure they are lively for your next fishing trip! Best stor...

Heavy weighted solid brass spoons featuring traditional and proven colour patterns. High quality components include environmentally friendly and ...

Heavy weighted, nickel plated brass spoons featuring premium proven colour patterns. High quality components include environmentally friendly and...

Heavy weighted solid brass spoons featuring traditional and proven colour patterns. High quality components include environmentally friendly and ...

The Lindy Fish Handling Glove is like a bulletproof vest for your hand!Most anglers don’t consider the dangers inherent in fishing until th...

Lindy Fishing Tackle's revolutionary Glow Spoon gives ice anglers a new weapon for attracting fish and triggering strikes. Replaceable glow stick...

The Perch Talker™ keeps it simple using brass beads and discscreating color, flash, sound and water displacement. When vertically jigged the lure...

One of the most-effective walleye tactics, the Lindy Rig, also can be one of most frustrating if you don’t keep your snells and rigs organized. T...

Ordering a centre pin or fly reel from Natural Sports? Have it professionally spooled with dacron backing! Specify the hand you reel with and the...

See fish in real-time, in no time. MEGA Live Imaging provides the most impressive live sonar on the water, allowing you to watch fish and structu...

The Golden Shiner Rattlebait is a must have for every tackle box. The internal composition is perfectly balanced for a yo-yo style retrieve. Virtua...

The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy ...

The Hollow Body Field Mouse is perfect for Bass and Pike stalking in heavy cover waiting to ambush their next meal. This weedless lure is m...

The Hollow Body Frog has all the attributes to catch big fish; anatomy, detailed color and effortless action elevating the thrill of topwat...

The LIVETARGET Sonic Shad mimics a young shad fluttering in distress. The profile of the inner-core produces a like-like strobing flash, at...

The LIVETARGET Yellow Perch Rattlebait is the ultimate searching tool. Its loud, harmonic rattle can be heard chiming from well below the surface, ...

Take one look at the double-jointed body and crankbait-style lip on the HEAD HUNTER MAGNUM and you know immediately that this is a trophy m...

    The slow-rising JERKMASTER 254 is 10 inches long and weighing in at 4.5 oz. was designed to dart/slash in the 6- to 9-foot range. Cast ...

The Rachel will troll down to 15', and has a classic wide wobble. cranked, it will run down to 6' with a erratic darting action. built in E...

The Titan is a revolutionary lure that makes jerk bait fishing as easy as turning the reel, putting trophy class fish within anyone's reach...

The Lucky Strike B2 Kayak/Trout Net features a knotless nylon mesh with a rubber coating and a flat bottom shape. 

Ready-to-go rigging with 48” 40lb. Sufix® fluorocarbon leader & two snelled VMC® 4/0 Techset hooks. Teaser head creates the perfect ...

In high-speed, high-tension trolling applications, hooks can be pulled from striking fish's mouths before a solid hookup can be achieved. The Dip...

The Luhr Jensen Great Lakes Snubber is perfect for use when trolling with wire or braided lines. These snubbers have been specifically designed f...

The Jet Diver's unique, buoyant design collects water pressure against its wings to dive; yet when pressure is relaxed, the Jet Diver will float ...

The special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or righ...

The Fin-S fish original fork tail minnow has been a part of Lunker City since the beginning. The first by design as a soft "fork tail Fish" for T...

Fin-S Head made with a #4 HookUltraLite Fin-S - is designed to mate perfectly with the 2.5" Fin-S Fish. Its #4 hook and narrow LunkerGrip c...

The Lunkerhunt Tackle Backpack is designed to hold lots of gear without weighing you down. A water-resistant, upright design is made conven...

The Lunkerhunt Tackle Backpack is designed to hold lots of gear without weighing you down. A water-resistant, upright design is made conven...

Lunkerhunt Walking Drop Shots provide a cost effective approach to an innovative modern day technique. A fusion of modern and traditional b...

From the dock duties to running laps around the deck, the vulcanized-rubber Challenger 7" Boot sets the task-ready standard for guaranteed ...

Mad River Clear UV Steelie Beads have an ultimate UV finish in unique and proven fish catching colours. 

Mad River Custom Steelie Beads in a variety of fish catching colours.

Mad River UV Steelie Beads have an ultimate UV finish in unique and proven fish catching colours. 

With our store now open, we are no longer taking pre-orders for live bait. We will continue to offer curb-side pick up if you are not co...

This item is not available to ship. Pick up available at checkout. Stay safe on the ice with the Magz Ice Chisel. Whether early, or late ice, ...

Custom Ice Fishing Spreader, made with Stainless Steel Wire Shafts & Nylon Coated Leader Wire with size 4 Eagle Claw Lazer Sharp Hooks. Le...

Leave the weight behind this winter with the MarCum Brute 12V10AH Lithium LiFePO4 battery.  With half the weight and twice the run-time, MarCum’s...

MarCum realizes that there are certain systems designed for open-water which are also run on ice. These units typically have a higher power draw de...

For some outdoors activities, there’s simply never enough power to go around. Enter the MarCum Max, at 12V30AH, it’s the largest Lithium LiFePO4 in...

Now powered by a 12v10ah LiFePO4 Brute Lithium Battery, the Mission SD L combines MarCum’s exclusive relative direction, depth, and temperature rea...

The Quest HD L allows you to explore the underwater world in razor-sharp, high-definition detail. A full 1080p camera paired with MarCum’s exclusiv...

The RECON5+ viewing system comes complete with everything needed to enjoy the world of underwater viewing. It features a 5” Screen with a multi-pur...

The RECON 5 viewing system comes complete with everything needed to enjoy the world of underwater viewing. It features a 5” Screen with a multi- pu...

The MarCum® VS485C underwater viewing system proves that top-of-the-line performance doesn't have to come with a top-shelf price tag. With a 7-in...

Place the new Wireless Remote Camera Panner over an ice hole and with the push of a button scan a full panoramic 360-degrees from up to 30 feet awa...

Heavy gauge aluminum construction Protects electronics from extreme conditions Anodized finis...

Cutter ski jig 1/4 white 8pk• ergonomic, current cutter jig head design cuts through tough current •Matzo sickle hook technology • chip res...

Be daring in Alenuihaha. This rectangular style combines the reliable fit of a large wrap with Maui Jim’s patented PolarizedPlus2® lens tec...

Barrier Reef provides superior coverage and versatility where you need it. The ultimate wrap style features upscale lens and frame color options ...

Byron Bay is a frame built to withstand any level of activity. Whether you're out for a run or cruising the surf, this nylon wrap sunglass ...

Whether onshore of offshore, the latest​ ​rectangular frame by Maui Jim offers​ ​complete coverage in a comfortable nylon​ ​frame. The larger fra...

Pe'ahi ('peh-AH-hee') polarized wrap sunglasses get their name from a legendary surf break on Maui's north shore. In reverence to the power of th...