Products

***Additional accessories sold separately*** Almost twenty years ago, the original Waterdance was born. Since then, it has occ...

Add this handy little box to your order and receive your baits loaded and ready to get out on the water.  

Breathe new life into your bait management system. This massive aerated bucket maintains up to 10 quarts of water in perfect conditioning t...

Frabill's Aqua-Life® aerator systems have been specifically designed and tested to keep baitfish healthy and active. This portable aerator ...

Aerated live bait cooler Frabill Ice MIN-O-LIFE Personal Bait Station, 8-Quart Aerated live b...

The Conservation Series was built with safe catch-and-release in mind. The newly redesigned Clear Rubber Conservation Net is now stronger than ev...

Friendly to bait; friendly to tanks. This minnow net features a molded polyethylene net guard that eliminates abrasion when scraped against the i...

Keep live bait like fresh and cool with this no-fuss storage solution. The lightweight design of this classic foam bucket makes it easy to carry ...

The Conservation Series was built with safe catch-and-release in mind. The newly redesigned Knotless Conservation Net is now stronger than ever, ...

The Frabill® Power Stow series is as strong and tough as a net can get, yet it folds for compact storage when not in use. The 36" handle sl...

Frabill is a bait management and aeration expert, determined to give you a leg up on your catch. Dependable and easy to use, this portable aerato...

This portable aerator comes with everything you need to aerate up to 10 gallons of fresh or saltwater. It's compact enough to fit in a pock...

Pull in live bait without even getting your feet wet. This umbrella net can be used at any depth to capture baitfish and crawfish. Simply lower f...

Finally - a durable yet portable cooler designed specifically for live bait. With a side-mounted aerator and insulated, watertight construc...

Keeping bait fresh is the key to a successful day of fishing. With aerators to meet a variety of needs, Frabill is the expert in Aeration. Optio...

This pocket-sized portable aerator quiets noises that might otherwise spook fish. Keep bait healthy, and keep the water quiet. Just like it shoul...

Topwater fishing explodes with the Mischief Minnow from Freedom The secret to the Mischief Minnow’s performance is the unique custom shaped...

NOSE-DOWN SITTING POSITION:One of the key secrets behind the Sim Shad's success is its nose-down sitting position. This lifelike posture mi...

The most versatile Blade Bait on the market. The Freedom Blade Bait is a three in one tool to get the job done through all four seasons. The lure...

The added suppleness compliments the refractive qualities of fluorocarbon to deliver the most stealthy, drag-free presentation possible increasin...

Easy to use, comes with 2 O-rings to fit most blank diameters. Folds down out of the way, so it won't become entangled in the line when casting you...

Machined from 6061 Billet Aluminum O-ring dampens noise/vibration and secures nut Wider conta...

This classic 6 panel cap with a pre-curved visor, uses hard pigment dyed cotton twill for the crown and features a comfortable cooling sweatband....

This GLoomis Chase Logo cap features the iconic skeleton fish logo blown up across the left side and front panels. A cooling sweatband, adjustabl...

These new high-tech casting rods mirror the original G. Loomis 'Mag-Bass' fast action tapers with Shimano's Spiral X/Hi-Power X blank technologie...

These new high-tech spinning rods feature the fast action tapers of G. Loomis' original Spin Jig series with Shimano's Spiral X/Hi-Powe...

GLoomis establish cap features the classic block logo centered over a fabric patch at the front center of this 5-Panel hat. A cooling sweatband, ...

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcra...

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcra...

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcrafted in ...

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcra...

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcra...

Ultralight anglers must weigh a myriad of factors to find success on the water. Decoding the right combination of water conditions and fish...

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcra...

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcra...

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcra...

Unanimously distinct from one to the next, steelhead fisheries in North America share a common characteristic — constant, sometimes complet...

Unanimously distinct from one to the next, steelhead fisheries in North America share a common characteristic — constant, sometimes complet...

Center pin rods & reels are not a new concept or technique, but they are new to today's angler. The theory behind the technique is a drag-fre...

Built for experienced hands, G. Loomis designs tools for anglers demanding performance with purpose. For those who believe innovation is th...

Harsh weather, finicky bites, and an endless list of challenges lie in the path of walleye anglers pursuing the "golden reward." Knowing en...

Engineered for serious walleye fishing, the G. Loomis IMX Walleye Series Spinning Rods deliver the perfect blend of sensitivity, strength, and bala...

Bass spinning rods designed for anglers that prefer our "Classic" Spin Jig actions. Full cork grips and fuji reel seats with Fuji K-frame guides pr...

IMX-PRO STEELHEAD is a purpose-built rod series designed for the demands of modern steelheading. Developed in Woodland, Washington, and ref...

Steelheading isn't a pastime. It's an obsession. Forged from experience, passion — and often a healthy pinch of optimism — hardened...

Available in heather colorways and in two styles of patches, this secure fitting low-profile trucker uses a leather patch featuring a debossed Gl...