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Professional angler Aaron Martens developed the G-Finesse Drop Shot Hook and as Marten says, it’s “improved my hook-ups by 30 to 40%…I rarely mis...

By overwhelming customer demand, the 3.5-inch Pro CrawZ equips anglers with an upsized version of the popular TRD CrawZ. Bulked up ElaZtech® claw...

The preeminent finesse jighead for systematic finesse, swimbait and soft jerkbait fishing, the Finesse EyeZ Jighead calls on a low-center-of-grav...

The Mepps Musky Killer series features expertly balanced blades and BIG profile bucktail hook dressings. The standard Musky Killer B5M with a #5/0 ...

The Bleeding Elite Buzz bait features holes in the blades to create a gurgle type noise and leave a bubble trail on the surface. The exclusive gras...

The NEW Eurotackle Z-Viber Micro is here! At 0.6" this mini lure weights 1/16oz just like the original Z-Viber! Thanks to a unique internal tungste...

The Berkley Lightning Rod has helped anglers Catch More Fish™ for generations. Now constructed with 24 Ton Multi Modulus graphite, the carbon com...

Strike King's® Perfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingredients which make them the softe...

Daiwa Wilderness Trolling Rods are perfect for getting introduced to Great Lakes trolling, or just loading out the boat with a number of setups. ...

The Best Trilene XT® Ever - Extra Tough for rough fishing conditions! Today’s formula is over 45% more flexible PLUS improved abrasion resistance...

Ordering a centre pin or fly reel from Natural Sports? Have it professionally spooled with dacron backing! Specify the hand you reel with and the...

The LEVANTE features material, blank, and component upgrades to deliver a new standard of lightweight, balanced power. 12 models cover the needs ...

Great Lakes Spoons design and manufacture all of our fishing lures from the best materials available. Our lures are hand built to a higher ...

Huskie Muskie offers premium pre-made leaders for all your trophy fishing needs! ***1 Per Pack*** 12" Casting Leader ...

The added suppleness compliments the refractive qualities of fluorocarbon to deliver the most stealthy, drag-free presentation possible increasin...

The X Zone 60 Degree Tube Weight with Rattles gives your your tube the added attraction of sound to further entice a great bite. Made with super ...

The Mister Twister 1-1/2” Tri-Color Mini Tube is sized perfectly for trout and panfish / perch.Take advantage of the hollow body to rig it with a 1...

Redesigned from the ground up in 2017, the new BULLY is even heavier than the original. Weighing in at 9/10 oz, the BULLY is sure to please long ...

DEEP RUNNER. The Mepps Aglia Long is the #1 deep runnin’ willow-leaf spinner. It is a classic favorite in Canada. Less sensitive and more regu...

Bitsy Minnows are irresistible to fish. If you really just want to catch something, tie one on and add some fun to your fishing trip! An awesome lu...

Strike King's® Perfect Plastics are the BEST soft plastic lures on the market due to their exclusive blend of ingredients which make them the softe...

The HT Lift N' Hook Rod Holder folds for easy portability and storage. Freeing up your hands will help keep your fishing experiences enjoyable. W...

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to sim...

Torpedo Tournament Treble Hooks are extremely sharp which ensures a great hook set every time. Our exclusive high carbon steel and alloys, create...

Berkley PowerBait Ice uses the same irresistible scent and flavor that took scientists over 25 years to perfect. Fish love PowerBait Ice so much ...

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to sim...

The Berkley Lightning Rod has helped anglers Catch More Fish™ for generations. Now constructed with 24 Ton Multi Modulus graphite, the carbon com...

Just when you thought the in-demand Tatula reel family couldn’t get any better, Daiwa unleashes the new Tatula 300, a true 300-size reel for thro...

A specially designed 100% fluorocarbon formula for ice fishing. Thinner diameter and supple to stay flexible in cold weather conditions. ...

Exceptional Strength and Durability Abrasion Resistant Eliminates Line Twist Super Smooth Rotation 2 per pack

The Baby Squadron Swimbait Jig Head comes with a wide-gap, chemically sharpened 2/0 black nickel hook and durable finish to make it one of the fine...

Ordering a reel from Natural Sports? Have it professionally spooled with monofilament line! Select the pound test and series of line you'd like a...

The RAVEN® 3-way slinky rig snap swivels allow a quick change of your slinky or pencil lead when bottom-bouncing. 10 per packet.

The LIVETARGET Yellow Perch Rattlebait is the ultimate searching tool. Its loud, harmonic rattle can be heard chiming from well below the surface, ...

This design allows you to go heavy for longer casts, better bottom contact and deeper finesse presentations without sacrificing your bait's...

Seek and Destroy! The Kalin's Google Eye Tungsten Search Bait was designed to fish while using Electronics “Live technology” to cover water...

    Lake Erie Walleye dont stand a chance with the Mooneye minnow. They will run anywhere from 5 to 7 feet if flat lined or casted. Fish wi...

With a compression molded workstation, cavernous main compartment and zippered accessory pockets, plus a comfortable, fully-functional shoulder s...

Building upon the Original ChatterBait® brand bladed swim jig's leadership position in tackle boxes - and on bass circuits the country over - Cha...

The attached drop-chain is great for adding live bait or meat chunks to the lure for irresistible attraction while ice fishing.  The gold chain mim...

Our classic JIG-A-JO® Round Head has been around since we started over 30 years ago! You can't go wrong with our Round Head. Attach one of our Di...

Ball Bearing swivels with an interlock snap available in a variety of finishes in a resealable pack.

Creates 4-24 adjustable compartments Secure ProLatch® closures Transparent for quick and easy identification of contents L...

Enables you to use all Scotty Rod Holders with 3 1/2″ wide track systems Made with glass filled nylon Fits Cannon Track, Bert’s, ...

Berkley® Fusion19™ hooks are targeted to everyone, from the novice to the avid angler. The Weighted Wacky head features a hook bend ideal for wac...

    The Daiwa RG Walleye Spinning Rod features Daiwa's exclusive SVG graphite blank and reel seat. The handle on this rod utilizes a unique...

The Flashbang provides anglers an edge over traditional rattle spoons on the market with an integrated rattle chamber and glowstick. The brass...

FreeFall Ghost is the latest inline reel from the company that has perfected inline fishing. The revolutionary FreeFall trigger allows hard water...

River2Sea’s Whopper Plopper, designed by the legendary angler Larry Dahlberg, is his secret weapon for musky fishing. The soft, pliable tai...

Lower the Fish Hawk TD to record water temperature every 5-feet from the surface to the bottom. Locate the depth of fish by finding their p...

Shimano’s redesigned Nexave spinning reels combine style, performance, and comfort. Built with Shimano quality, they feature the Propulsion Line Ma...

The original bobber most anglers grow up fishing with. This easy and simple to use float keeps your bait away from snags. Watch the bobber go und...

Monster™ carp corn is perfectly processed to ensure that it stays on the hair and disperses scent even after hours of continuous use. Packaged in s...

Mister Twister 5” Curly Tail is a big wide undulating tail on a larger volume grub body culminating in a 5 inch bait. The 5CT Curly Tail compliment...

The Williams HQ incorporates proven Williams designs. Williams trademark genuine silver, 24 karat gold and deep copper bases are complimented by ...