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The Black Panther spinner combines a vibrant spotted finish on a black blade with a deluxe brass body to create a deadly new lure. Made with o...

Outdoor Flavours is a seasoned coating mix, perfect for all of your favourite dishes!  Try Outdoor Flavours batter on fish, meat and vegetables. ...

Designed by top walleye pros, the YUM Walleye Grub features a ridged body that provides plenty of water disturbance in addition to that created b...

Perfectly balanced, the Husky Jerk® can be cast or trolled at any speed and still run true. The rattle chamber transmits sound waves that amplify...

RAVEN® leader line is made of 100% fluorocarbon material, making it virtually invisible. This supple line has low memory, excellent breaking stre...

The incredible sensitivity and awesome abrasion resistance mean less lost lures and fish. PTFE coating sheds water and minimizes ice build up on yo...

When it comes to terminal tackle, we can sum up our performance in just one word - strength. Berkley® components can handle the toughest tests. T...

Nobody covers your salmon and striper trolling rod needs like the Okuma Classic Pro GLT series. Deep in selection, rich in construction features an...

The 2021 Legalis LT features our LT body (light, yet tough) constructed from our all new ZAION-V material. ZAION-V is more easily machinable than...

With stealth-like invisibility, this Hydrophobic/Water Repellent line boasts superior strength and handling and is low-stretch for optimal hook s...

Get started ice fishing with an assortment of colours and patterns of micro jigs for your panfish fishing needs. Tip them with your favourite ice...

The Holographic Forage Minnow® Spoon’s erratic, crippled-minnow action catches everything from walleyes to perch, bass, trout and panfish. Jig it...

Hand hammered solid brass gamefish lures for casting or trolling for trout, salmon, pike, musky, walleye, bass, and crappie. EGB Swiss Blinker...

When it comes to terminal tackle, we can sum up our performance in just one word - strength. Berkley® components can handle the toughest tests. ...

The brand new TATULA line of bass rods are Finely Crafted with State of the Art Components. With Seven Categories of Rods and 21 different Bends ...

Posseidon 10 has been designed to the perfect length, weight, and balance to swim like no other paddle tail swim bait can. The Posseidons solid c...

When the Original Slammer hit the market it became a close kept secret for many anglers on the water due to the incredible results it produced.  ...

The culmination of nearly a decade of testing and tweaking ElaZtech® finesse baits, the TicklerZ is arguably the most effective Ned Rig bait ever...

The HT Universal Ice Anchor Drill Tool makes putting ice anchors into the ice quick and easy with a drill! Universally works with all i...

These TroutBeads® are painted with realistic veining to help fool even the wariest trout. Mottled are available in 8mm and 10mm only.

Water Gremlin’s Low Profile™ Slip-Sinkers are made super tough, so they won’t dent up when banged on the rocks. The perfectly round hole stays ro...

The Jackall Gavacho Frog has a unique cup design that produces a fine water spray to induce the bite.  Silicon skirt is equipped to keep a strong a...

Grumpy Round Goby is an incredibly realistic imitation of a round goby now found across the Great Lakes region.  While round goby are an invasive...

The X Zone 90 Degree Tube Weight allows for the ultimate vertical and cast and retrieve presentation.  The X Zone 60 Degree Tube Weight allows th...

Protect your valuable spinning reels with the neoprene Spinning Reel Cover, designed to fit left or right hand reels. Small: 500-1500 SeriesMe...

A swimbait featuring a natural S-Action swimming motion, River2Sea’s S-Waver will seductively wake the surface and call big gamefish in for a clo...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune...

Okuma Convector line counter reels offer a powerful gearing and drag system platform. Feature aluminum and stainless steel components at all crit...

Berkley Fusion19 hooks are targeted to everyone, from novice to the avid angler. The Offset Worm hook has a standard offset shank with a round be...

Shimano’s proven TDR trolling series continues as a mainstay for those anglers looking for a rod to match with their Downriggers, Planerboards, Dip...

High quality elasticated bait thread for tying roe bags in a jiffy. Comes with a fantastic dispenser that feeds the thread out the center and featu...

Great Lakes Spoons design and manufacture all of our fishing lures from the best materials available. Our lures are hand built to a higher ...

Super-soft nylon netting, Atlas Mike’s Spawn Net is great for making sacs of all types of bait; single eggs, clusters, liver or any forms of soft o...

The Clear Drift Big Water Floats are specifically designed for when the river and/or conditions require more weight or distance casting. The slip...

Tired of watching a rod take a hit, but not hooking up? Increase your bite to catch ratio with the Dreamweaver Rip Cord. Game fish are predators. T...

When you're facing post-frontal conditions and the bass have lockjaw, downsize to a Bitsy Tube! The Strike King®'s Bitsy Tube® is the perfect fines...

The Drain Pipe takes the place of live bait.  No messy minnows - no extra costs for both hooks AND livebait - no cold hands  - our jigs dance and...

Taylor’s One-Step Breading is the result of our search for the perfect coating that is quick and easy to use. This savoury blend of herbs and spi...

A must have for every anglers tackle box. Whether your fishing for bass, walleye, pike or crappie, choose a Eagle Claw Round Ball Head Jig. Avail...

Big fish can't resist the tantalizing, slow-rising action of new Shadow Rap Shad. Swimming with the infamous horizontal struggle with a vertical ...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

The ONETEN+2 delivers the ONETEN’s legendary jerkbait action into the strike-zone of a new class of suspended bass. Designed to target the 12ft ran...

A new addition to our popular dealer driven rod series has arrived- KAGE Ultralight Rods. Exclusive to independent dealers, perfect for man...

***Due to the size of this product, we are unable to offer free shipping***  This Ice Rod Case holds up to six ice combos, has four ...

The VMC® Swimbait Jigs ad the final touch to the illusion of a live minnow. Designed to mimic a baitfish head, they feature flared gills,3D holog...

Panther Martin Fly spinners include all of the features of the Classic Regular spinner and have colored bodies and natural colored hackles on the h...

STAYS DEEP Easy spinning blade. Drops fast, stays deep  Computer age finishes. Strong, ultra sharp hook. Rugged, durable Swedish stainless ste...

Designed by two time Bassmaster Classic® winner Jordan Lee, the Berkley® PowerBait® The Champ Minnow features a lifelike profile and high-definit...

Heavy weighted solid brass spoons featuring traditional and proven colour patterns. High quality components include environmentally friendly and ...

A true performance match for Daiwa’s ultralight Spinmatic reels, these rods let you cast lighter offerings and sense the slightest of bites, whil...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Circle is a modern design for the conservation-conscious...

Maxima Ultragreen has been the “go-to” line of serious anglers around the world for decades. Its trademark strength is a hallmark attribute. From...

The NEW Fenwick Techna Ice rods feature high modulus solid carbon blanks for improved strength, high quality cork handles, and Sea Guide ergonomi...

Fueled by the wants, needs, and recommendations of avid anglers the world over, the Project Z ChatterBait is Z-Man's top-of-the-line bladed swim ...