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The Berkley® Cherrywood® HD Ice spinning combo is an ultralight combo designed to help you ice fish all day long. Featuring a lightweight graphit...

Ugly Stik®GX2™ is the next generation of Ugly Stik® that combines the heritage and tradition of the original while maintaining the strength and d...

Frabill has everything for your finesse fishing needs. This complete set includes a line threader and two spring bobbers, which easily snap onto ...

The Fenwick Night Hawk™ combines the quality and premiere craftsmanship that Fenwick embodies with today’s modern day, high-tech components. Feat...

Ugly won't quit. Ugly Stik® Elite rods feature premium cork handles, Ugly Tech™ construction, Ugly Tuff™ guides, and the Ugly Stik® Clear Tip® de...

Bill Davis custom spreaders, built for Lake Simcoe and more!

Seaguar IceX Fluorocarbon Fishing Line – Low Memory, Micro Diameter with Exceptional Abrasion Resistance, Knot and Tensile Strength. More Sensiti...

The StrikeMaster® Surface name says it all. “SURFACE” with SOS Flotation Technology (Stay on Surface) assists you in keeping afloat for up to two...

The StrikeMaster® Surface name says it all. “SURFACE” with SOS Flotation Technology (Stay on Surface) assists you in keeping afloat for up to two...

Kit Features: 6" Falcon Fillet Knife & Sheath Sharp stainless steel blade with a strong flexible tip Hard sheath with built-...

Small in size with big time features this Mini Pliers and Mini Side Cutter Combo are sized for tackle box or pocket. Compact needle nose pliers hav...

These "use 'em all the time" tools are ready for action. Lightweight clipper is perfect for cutting line and cleaning up stray ends of knot...

Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.Updated Nordic design creates a modern classic. Brown laminated h...

18" Metal Handle 5-1/4" Diameter metal cup  

Auto hook set unit performs with most any length or action ice combo. Consturcted of a durable, yet lightweight ABS plastic body featuring a full...

Soft Sided Rod Bag. Keep rods together and safe in this water resistant lightweight denier shell, padded for protection. Storage pocket inside is...

SC Precision-taper solid carbon blanks provide exceptional performance.Wear resistant agglomerated cork handles tailored per model and application....

NOTE: Due to the size of this item, this product is only available for in-store pick up. If you would like to request a shipping quote, please co...

NOTE: Due to the size of this item, this product is only available for in-store pick up. If you would like to request a shipping quote, please co...

HELIX 7 CHIRP MEGA DI GPS G4 OVERVIEW The HELIX 7 CHIRP MEGA DI GPS G4 fish finder features MEGA Down Imaging, Dual Spectrum CHIRP Sonar, A...

FEATURES: StrikeMaster ® SOS Flotation Technology (Stay On Surface) - Floats for 2 Hours When Worn as a Pair Zip-to-Hip Side Zipper...

SEE FISH AND STRUCTURE IN MAXIMUM DETAILGet crystal-clear images and remarkable target separation under the ice with the portable STRIKER Vivid 5...

GET CLEAR, HIGH-CONTRAST VIEWS ANYWHERE YOU FISH Designed for the passionate angler, the ECHOMAP UHD2 53cv ice fishing bundle provides detaile...

MARK IT. NAME IT. FIND YOUR WAY BACK. Enjoy year-round fishing with the portable STRIKER™ Plus 4 ice fishing bundle with waypoint marking. ...

The ICE HELIX 5 CHIRP GPS G3 All Season brings you the most fish finding power and technology that can fit in a 5-gallon bucket. Take advantage o...

The ICE HELIX 7 CHIRP GPS G4 will not only help you catch the fish, it will help you find where to catch them. Take advantage of outstanding feat...

A pair of wading boots built with traction and durability is the first step to ensuring you are safe and comfortable on the river. Our new Streamsi...

Okuma Guide Select Pro rods are the ultimate in steelhead rods.  The 30/40 ton graphite is ultra-sensitive and responsive to the lightest of bite...

RAVEN® IM6 float rods have defined tradition float rod action for over a decade. They provide smooth action that cushions light leaders yet have ...

RAVEN® HELIX™ rods are the perfect action for lure fishing, bottom bouncing and shallow-water float fishing. HELIX™ Float rods offer great val...

The Rhys Davis name has been around for 60 years and is known for the highest quality and standards in frozen bait. X-Large 6" Anchovies - 8 P...

To maximize success on trophy bass, stripers, musky, salmon, and a host of inshore species, it takes strength, line capacity and a powerful drag ...

After years of experience trolling the Great Lakes, the team at Underdog Sportfishing knows how to catch'em and they know their bait. That's why th...

See images clearly with improved screen clarity, transducer sensitivity and target separation  Scan surroundings with sharper images, ...

QUAdra tex 3000 mvp durable, breathable performance fabric. detachable suspenders, built in belt, outside pocket, built in greavel guard, 3.mm neop...

With a heavy duty design and grooved bottom interior, you won't have to worry about the security of your equipment when it's installed in o...

Our marine network cables offer additional cable lengths to help with install.

ITEM #: PG-13528

The Premier Freshwater Fishing Map Industry-leading coverage, clarity and detail with updated inland maps that fe...

**NOTE: Online shipping quote for large items available upon request. In-store pickup available at checkout. Please call us at (519) 749-1620 or em...

Description Size 14" x 9" x 2" Great for Plastic Baits and Hardbaits Adjustable Layout Vertically and Horizontally Does Not Open When Dropped ...

NOTE: Due to the size of this item, this product is only available for in-store pick up. If you would like to request a shipping quote, please co...

The ICE HELIX 7 CHIRP GPS G4 will not only help you catch the fish, it will help you find where to catch them. Take advantage of outstanding featur...

The Husky Tip-Up is a deluxe wooden frame tip-up which features HT's lifetime guarantee against freeze-up, "easy flow" spools with handle, and an "...

Ultra smooth Multiple-Setting Trip-Shaft Guaranteed not to freeze up in sub zero Wind-free trip wire 200' Spool

Select tapered IM8 solid carbon blank rod Full genuine cork handle with sliding rings Premium aluminum oxide guides

Includes DS-102S denali 2 bearing infinite anti-reverse spinning reel pre-spooled w/Line Premium EVA handle w/Reel seat rings Lightweight composi...

High Carbon Custom Tapered Medium Action Blank Special Crushed Cork Rubber Handle Stainless Steel Cushioned Reel Seat Hood

Kit comes complete with adjustable handle, auger, 22" extension bar and ultra-smooth drill adapter Superior steel construction holds up against ha...

**NOTE: Online shipping quote for large items available upon request. In-store pickup available at checkout. Please call us at (519) 749-1620 or em...

Marcum’s Pursuit HD L Camera sets the new standard in mobility, while adhering to technological innovations our cameras have always led with. A FU...