All Products

Berkley® x9 Braid is a conventional braid using 100% PE fibers. 8 stranded braids are popular and Berkley® x9 takes it to another level by adding...

Time and again, top anglers rely on The Original ChatterBait® brand bladed swim jig to help fill livewells and cash tournament checks. This groun...

Daiwa Wilderness Trolling Rods are perfect for getting introduced to Great Lakes trolling, or just loading out the boat with a number of setups. ...

Maintain your place on top of the food chain, My Name’s Jeff is a hollow body floating swim bait. A floating chamber is perfect for inserting a r...

Built with two one-knocker mechanisms which synchronizes to generate differing pitches. The large head chamber amplifies a higher pitch with stai...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

The Bomber Long A slender minnow jerkbait is a versatile lure that catches a variety of gamefish, and can be fished with a “twitch-twitch-pause” re...

This "banana-style" Rapala® lure swims with a pronounced "wide-tail" style without sacrificing that classic Rapala® action. Balsa wood with an in...

A formidable creature, the X-Rap® Otus, combines Rapala’s fish-catching X-Rap® construction with a beautifully color matched curl tail to create ...

The Finnish Beast, X-Rap® Peto, combines Rapala’s fish-catching X-Rap® construction with a beautifully color matched soft tail to create a seamle...

This one piece, clear float is ideal when stealth is required and is a perfect trotting float for Salmon and Steelhead. The Phantom is also excel...

Please Note; Colours may vary from batch-to-batch as these beads are hand painted. Mad River Clear UV Steelie Beads have an ultimate UV finish in u...

One of the biggest obstacles to fishing structure is hang-ups. The design of Strike King®'s Denny Brauer Structure Jig aims at reducing hang-ups ...

YETI Nation spoke and we listened. Our first-ever YETI cooler on wheels is the answer to taking Tundra's® legendary toughness and unmatched insul...

The steelheaders choice, soft undetectable netting in an array of colors to suit any water condition. Comes in White, Hot Pink, Neon Orange, P...

A new level of Berkley® finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situat...

J-FLUORO LEADER is the true 100% Fluorocarbon Leader Material is manufactured using the finest raw materials available. Made in Japan by the most...

    The Daiwa RG Walleye Spinning Rod features Daiwa's exclusive SVG graphite blank and reel seat. The handle on this rod utilizes a unique...

Completely redesigned by Shimano engineers to be the most advanced Metanium ever produced. The 2020 Metanium features a never before seen Magnesi...

Ugly won’t quit. Introducing the Ugly Stik® Carbon series featuring 100% graphite for a lightweight rod, crisp actions, and increased sensitivity...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

Berkley® Fusion19™ hooks are targeted to everyone, from the novice to the avid angler. The Underspin pairs perfectly with a variety of baits due ...

Berkley® Fusion19™ hooks are targeted to everyone, from the novice to the avid angler. The Tube Jig is a tried and true classic design for tubes ...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Slow Turn is a uniquely bent, fine-wire hook that produc...

Berkley Fusion19 hooks are targeted to everyone, from the novice to the avid angler. The Circle is a modern design for the conservation-conscious...

Designed to pair perfectly with Berkley® Gulp!®, the Fusion19™ Bucktail jig features quality components that are ideal for fishing with your favo...

The Phat Flies were designed by Pro Angler Bill Siemantel. The Phat Flies are perfectly balanced to sit horizontal under the bobber. Built with t...

The PENN Rival was engineered to be an extremely versatile all-around reel at an affordable price. Features a lightweight graphite frame and side...

The Mepps Aglia is unquestionably the world’s #1 fishing lure. For more than 50 years, fishermen have been taking trophy fish on the legendary Agli...

When the going gets tough, the tough go to the Ned Rig; however, traditional mushroom-shaped jigheads associated with this ultra-finesse techniqu...

Equipped with the same signature mushroom-shaped head, welded wire keeper, and super strong 3/0 hook found on its non-weedless counterpart, the P...

Developed with Z-Man's proven mushroom-shaped head that makes the Finesse ShroomZ™ so deadly, the Power Finesse ShroomZ is a beefed up version th...

Designed to be paired with the Finesse TRD™, Finesse ShadZ™, TRD TubeZ™ or Hula StickZ™ to create the perfect Ned Rig, the Finesse ShroomZ jighea...

Designed specifically for Midwest finesse Ned Rig applications around heavy cover or high current areas that call for stouter tackle, TT Lures Ne...

Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and...

The all NEW Kingpin Kinetic is a classic Centerpin design.  At a reasonable price, this reel offers tight tolerances, smooth startup and a solid ...

This super tough fluorocarbon leader line is virtually invisible under water and features unbelievable abrasion resistance and superior knot streng...

RAVEN® HELIX™ rods are the perfect action for lure fishing, bottom bouncing and shallow-water float fishing.  Steelhead rods combine outstanding ...

RAVEN® HELIX™ rods are the perfect action for lure fishing, bottom bouncing and shallow-water float fishing. Salmon rods combine outstanding value ...

The top choice of charter captains. This unit gives the versatility of a telescoping boom with the Dual Rod Holder option and Swivel Pedestal Mou...

Maxima Ultragreen has been the “go-to” line of serious anglers around the world for decades. Its trademark strength is a hallmark attribute. From...

One of the most popular monofilaments in North America due to its incredible strength, reliability and value. Extreme fighting power for big game...

The Best Trilene XT® Ever - Extra Tough for rough fishing conditions! Today’s formula is over 45% more flexible PLUS improved abrasion resistance...

The Best Trilene XL Ever! Stronger and Smoother than ever, the improved formula has 20% greater knot strength and over 50% greater wet ...

The mono that thinks it's a braid. The most abrasion resistant, supple and sensitive monofilament ever. Sufix® Advance™ Monofilament is a combina...

Sufix Siege™ has superior casting distance with pinpoint accuracy due to its proprietary extrusion process. It has up to 15X greater abrasion res...

The RAVEN® float system was specifically developed for river Steelhead and Salmon fishing. A RAVEN® float is now available for virtually any rive...

Designed with input from the Berkley Pro Staff, Berkley Half Head Jig Heads are sharp, strong and engineered for reliable performance - fish afte...

Designed with input from the Berkley Pro Staff, Berkley Round Ball Jigs are sharp, strong and engineered for reliable performance - fish after fi...

Give the Gift of Fishing! Shopping for someone else but not sure what to give them? Give them the gift of choice with a Natural Sports gift card.  ...

Round Split Shot is a great sinker for any tackle box. The soft lead with controlled hinge tightly grips even the finest line without damaging it...

Water Gremlin’s squeezable, soft Split Shot is made by a patented process which forms very soft lead into precise pieces. The result is a control...