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When the fishing gets tough, sometimes downsizing your presentation is the key to getting bites. The VMC® Finesse Half Moon Jig can be used in mu...

The VMC® Pug Bug Jig resembles natural small insects and aquatic creatures that hatch from the depths. The exclusive VMC® Power Gap hook delivers...

The X Zone 60 Degree Tube Weight allows the weight to slip through rocks and snags reducing hang-ups. Made with super sharp Mustad Ultrapoint Hoo...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

Designed by pro angler Skeet Reese, the Berkley® PowerBait® Ca$h Out features a rudder style tail which causes more action on the fall. It's prof...

PowerBait MaxScent line of baits release a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect...

Berkley® Fusion19™ hooks are targeted to everyone, from the novice to the avid angler. The round ball shakey head is a tried and true classic des...

Berkley® Fusion19™ hooks are for everyone, from the novice to the avid angler. The Frog Hook fits perfectly into soft body frogs – especially the...

The legend is now bite-sized. The VISION ONETEN+1 Jr. Jerkbait brings snack-sized, irresistible darting action to new depths. Tuned to match t...

Available in five lengths, this versatile track uses locking grooves to prevent accessories from twisting. Pick the length you need, and enjoy ea...

Mini Grubby is our latest soft plastic bait designed with an oversized goby head, ribbed body and a small paddle tail.  Mini Grubby measures 2.25...

Perfect for perch, crappies, walleyes and trout through the ice and in open water. Optically brightened UV finish excels in low-light and low-vis...

These TroutBeads® are painted with realistic veining to help fool even the wariest trout. Mottled are available in 8mm and 10mm only.

These TroutBeads® are painted with realistic veining to help fool even the wariest trout. BloodDotEggs™ feature a natural looking blood dot on the ...

All-in-one max detailed cartography for marine and lakes makes Navionics+ the perfect choice for cruising, fishing and sailing. Get the most accu...

Improve presentation and drop bait to the strike zone quickly with the Pflueger® President® Inline Ice Reel. Lightweight composite construction m...

Wacky Hookswith a weed-guard, are the perfect hook for down-shotting and drop-shotting natural baits and soft plastics for suspended bass and pan...

Wacky Hooks are the perfect hook for down-shotting and drop-shotting natural baits and soft plastics for suspended bass and panfish. The hook gap...

Wide Gap Plus™, with its deep throat and dramatically elevated point, offers an extraordinary wide gap for extra hooking power. The plus point ri...

This VMC® traditional round treble is forged from the finest high-carbon steel. The fine wire guarantees instant penetration. Hi Carbon ...

The X-Rap® tail imitates the action of a minnow's tail, triggering strikes. This VMC® Round Bend premium treble is forged from the finest high-ca...

Torpedo Tournament Treble Hooks are extremely sharp which ensures a great hook set every time. Our exclusive high carbon steel and alloys, create...

The Chubble 80SR is  a new revolutionary minnow-shaped crankbait. It was designed as the ideal size for tournaments in the US. The large size helps...

The Neko Flick was designed with a thicker head, perfect for a nail weight. This lure also features a high desity formula allowing for longer cas...

The Jackall Crosstail Shad was the very first soft plastic bait developed specifically for drop shotting. Since its introduction to the bass fish...

The Jackall I-Prop 75s was created to fish multiple levels of water, from just below the surface to targeting bass in the mid-column depths. The ...

Jackall has developed a specific Jig Head for the Flick Shake worm, which works together as a system. The jig head's eye is designed at a ninety-...

The Jackall Chopcut features an asymmetrical prop design allows for a the angler to create different noises depending on retrieve speed. This lur...

High quality denier nylon laces for increased lifespan Feeds easily through boot hooks and eyelets Laces measure 74" long ...

The TN60 features a Tungsten Mouth System on the outside lip that allows the lure to stand straight up when it hits the bottom and increases the sp...

The Jackall TN 60 Disc Knocker incorporates a disc-shaped weight in its sound chamber, creating a unique, deep sound, perfect for tempting even pre...

The tradition continues with the all-new HMX series from Fenwick. Constructed from a proprietary blend of carbon fiber, the refined HMX actions o...

Add unmatchable sensitivity to any ice rod. Snap-Back Titanium design will not kink or break. Adjustable tension and hi-vis indicator bead give a...

The BX® Big Brat is a bully. Like it's older brother it is badly behaved and always looking for a fight Balsa inner core with an armor coating of...

Badly behaved and always looking for a fight, the BX® Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer...

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when ca...

This deep-diving banana-style body lure swims in a pronounced wide tail action without sacrificing the classic Rapala® “wounded-minnow” attractio...

UV-R processing to protect nylon from harmful UV rays Supple, easy to handle Moderate stretch minimizes shock Uniform line d...

A swimbait featuring a natural S-Action swimming motion, River2Sea’s S-Waver will seductively wake the surface and call big gamefish in for a clo...

A swimbait featuring a natural S-Action swimming motion, River2Sea’s S-Waver will seductively wake the surface and call big gamefish in for a clo...

This classic 6 panel cap with a pre-curved visor, uses hard pigment dyed cotton twill for the crown and features a comfortable cooling sweatband....

This casually structured, mid-profile trucker hat features a custom Gloomis rubber logo patch across the front two panels. Cotton/Poly blended fr...

A mid-profile, 6-panel trucker hat with a pre-curved visor is featuring the iconic Gloomis skeleton fish welded onto the front two panels. A cott...

Available in heather colorways and in two styles of patches, this secure fitting low-profile trucker uses a leather patch featuring a debossed Gl...

GLoomis establish cap features the classic block logo centered over a fabric patch at the front center of this 5-Panel hat. A cooling sweatband, ...

This GLoomis Chase Logo cap features the iconic skeleton fish logo blown up across the left side and front panels. A cooling sweatband, adjustabl...

The Shimano Vintage Cap is a classic 6-panel cap that uses a buttery-wax finish to cotton-twill fabric for a uniquely comfortable fit and feel. T...

Designed for anglers to look good and stay warm while doing what you love in colder climates, this acrylic heather knit beanie with cuff is ultra...

The Blackout Cap is a performance hat sure to fit into any collection. The Shimano logo is boldly raised via 3D embroidery against panels made fr...

The UC H89 is a silicone cover for HELIX 8 and select HELIX 9 models that helps keep your fish finder protected when not in use. Compati...

The new size in Jerkbait family is snack size jerkbait made to cover water more effectively and at longer distances. It has a semi-flat side coup...

DUO has went beyond the angler’s desire when it comes refined jerkbait fishing. Jerkbait 100SP uses a refined and updated fixed ballast system to...

Micro Grubby is our latest soft plastic bait designed with an oversized goby head, ribbed body and a small paddle tail.  Micro Grubby measures 2"...

Mini Goby is a new plastic goby imitation that is much smaller than those found in our Goby Series.  This bait was requested by many anglers look...

The Jackall MC 60 is a compact fat body crank that gives out a fast wobble and rolling action similar to hand-carved wooden baits. The lure feature...

With the Berkley® Tournament Scale avid angles can get precise measurements in seconds for quick easy culling. Extremely accurate 15 pou...

With the Berkley® Digital Fish Scale angles can get precise measurements quickly and can store weight in memory. The Auto-Save function automatic...

The attached drop-chain is great for adding live bait or meat chunks to the lure for irresistible attraction while ice fishing.  The gold chain mim...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...