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These TroutBeads® are painted with realistic veining to help fool even the wariest trout. Mottled are available in 8mm and 10mm only.

These TroutBeads® are painted with realistic veining to help fool even the wariest trout. BloodDotEggs™ feature a natural looking blood dot on the ...

Wacky Hookswith a weed-guard, are the perfect hook for down-shotting and drop-shotting natural baits and soft plastics for suspended bass and pan...

Wacky Hooks are the perfect hook for down-shotting and drop-shotting natural baits and soft plastics for suspended bass and panfish. The hook gap...

This VMC® traditional round treble is forged from the finest high-carbon steel. The fine wire guarantees instant penetration. Hi Carbon ...

Torpedo Tournament Treble Hooks are extremely sharp which ensures a great hook set every time. Our exclusive high carbon steel and alloys, create...

The TN60 features a Tungsten Mouth System on the outside lip that allows the lure to stand straight up when it hits the bottom and increases the sp...

The Jackall TN 60 Disc Knocker incorporates a disc-shaped weight in its sound chamber, creating a unique, deep sound, perfect for tempting even pre...

Add unmatchable sensitivity to any ice rod. Snap-Back Titanium design will not kink or break. Adjustable tension and hi-vis indicator bead give a...

Badly behaved and always looking for a fight, the BX® Brat is one tough little cookie. Balsa inner core with an armor coating of rugged copolymer...

Thanks to its oversized deep diving lip, the Down Deep Husky Jerk® reaches depths of 20 feet when trolled and will run up to 10 feet deep when ca...

This deep-diving banana-style body lure swims in a pronounced wide tail action without sacrificing the classic Rapala® “wounded-minnow” attractio...

UV-R processing to protect nylon from harmful UV rays Supple, easy to handle Moderate stretch minimizes shock Uniform line d...

A swimbait featuring a natural S-Action swimming motion, River2Sea’s S-Waver will seductively wake the surface and call big gamefish in for a clo...

A swimbait featuring a natural S-Action swimming motion, River2Sea’s S-Waver will seductively wake the surface and call big gamefish in for a clo...

The UC H89 is a silicone cover for HELIX 8 and select HELIX 9 models that helps keep your fish finder protected when not in use. Compati...

The new size in Jerkbait family is snack size jerkbait made to cover water more effectively and at longer distances. It has a semi-flat side coup...

DUO has went beyond the angler’s desire when it comes refined jerkbait fishing. Jerkbait 100SP uses a refined and updated fixed ballast system to...

Micro Grubby is our latest soft plastic bait designed with an oversized goby head, ribbed body and a small paddle tail.  Micro Grubby measures 2"...

Mini Goby is a new plastic goby imitation that is much smaller than those found in our Goby Series.  This bait was requested by many anglers look...

The Jackall MC 60 is a compact fat body crank that gives out a fast wobble and rolling action similar to hand-carved wooden baits. The lure feature...

With the Berkley® Tournament Scale avid angles can get precise measurements in seconds for quick easy culling. Extremely accurate 15 pou...

With the Berkley® Digital Fish Scale angles can get precise measurements quickly and can store weight in memory. The Auto-Save function automatic...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

Berkley® has worked with the Pros to design multiple sizes of Flicker Shads to match the hatch. The unique action creates a "Flicker" that imitat...

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent ...

R2 - 5 1/4" Centerpin - Following on from the success of the original Gold series Royalty Reel the R2 keeps those highly popular looks whilst inc...

    Add a bright detail to any rambler tumbler or mug with one easy switch. These pop-on, pop-off magnets are dishwasher safe and pair perf...

The Google Eye Jig is the combination of sight and sound to trigger more bites in all water types! Its Shockwave Rattle System has been designed to...

Ultimate advancement for run & gun ice trolling! The new lightweight Lite-Flite Lazer™ Drill Unit is designed to be used with any professiona...

With Berkley®, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable. Powder coated steel...

With Berkley® Rod Racks , everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable. Vertical...

Ice Transducer, Dual Spectrum CHIRP, 15/21 Degree, 130-250 kHz. No temperature Compatible with all ICE HELIX G2/G2N models and newer, as...

Ice Transducer, Single/DualBeam, 20/60 Degree, 200/83 kHz. No temperature Compatible with: All HELIX G1 Series except DI, Matrix 10, 12,...

Sound heightens curiosity in fish and triggers investigation. These lures actually have sound frequencies that are harmonic, uniform and "in tune...

The Shadow Rap Shad breaks the mold. Fish it finesse in the morning when the big ones are still a little sleepy, then ramp it up all the way to a...

This topwater can do everything. Spits, darts, chugs and walks-the-dog all depending on how you want to fish it. Either way the fish can’t resist...

The lure that started it all is still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weig...

The Shadow Rap® Deep combines a horizontal struggle with a vertical fade that perfectly mimics a minnow in trouble in the 4-8 foot depth range. R...

Gulp! Alive! Attractants are available in many popular prey scents and flavors. Simply spray any bait to make it taste and smell like live bait. ...

Berkley PowerBait Ice uses the same irresistible scent and flavor that took scientists over 25 years to perfect. Fish love PowerBait Ice so much ...

Berkley PowerBait Ice uses the same irresistible scent and flavor that took scientists over 25 years to perfect. Fish love PowerBait Ice so much ...

Berkley® paired its world-class bait design engineers with a team of pro-anglers which includes hard bait legend and expert, David Fritts, to sim...

Professional grade Trilene Sensation has been trusted by our Berkley pro staff for more than a decade. With extreme strength-per-diameter, it is ...

The Berkley Lightning Rod has helped anglers Catch More Fish™ for generations. Now constructed with 24 Ton Multi Modulus graphite, the carbon com...

The Berkley Lightning Rod has helped anglers Catch More Fish™ for generations. Now constructed with 24 Ton Multi Modulus graphite, the carbon com...

The Berkley Lightning Rod has helped anglers Catch More Fish™ for generations. Now constructed with 24 Ton Multi Modulus graphite, the carbon com...

With Berkley®, everyday anglers will get it all; performance, value, and reliability to make fishing more enjoyable. Stores 3 rods or co...

Reel Grease is part of the right series of products to properly service all of your Abu Garcia reels. Low viscosity formula Perfect...

Reel oil is part of the right series of products to properly service all of your Abu Garcia reels. Perfect viscosity to improve overall ...

This reel has a sleek, ergonomic design, with a large 5 1/8″ diameter. The RAVEN® MATRIX™ XL offers quicker line retrieve and balances perfectly ...

The MATRIX™ Special Edition offers the same ergonomic design and great value as the Matrix centerpin reel but features a larger diameter and exte...

This reel has a sleek, ergonomic design. Features an adjustable “coin slot” tension screw to make on-the-river adjustments a breeze. Air...

The RAVEN® FUSION™ XL blends the world’s most technically advanced features with stunning cutting edge design. Perfectly balanced to allow for sl...

The RAVEN® T-4 reel was designed to be one of the very best centrepins ever produced. Slightly heavier than the T-5, this reel is perfect for lon...

J-Braid x4 a 4 Carrier has been added, J-BRAID x4 perfect for abrasion resistance and ease of use for knot tying and line management. The 4 Carri...

The new North Coast Salmon and Steelhead Side Drifting rods are designed and crafted for the acute demands of those pursuing these marvelous gamefi...

Specialized trolling actions for the Salmon, Steelhead and Walleye angler. Accudepth rods match perfectly with Accudepth line counter reels. ...

Specialized trolling actions for the Salmon, Steelhead and Walleye angler. Accudepth rods match perfectly with Accudepth line counter reels. ...