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EVA foam handle for long life Tim’s fundamental casting instruction pamphlet included Durable...

It's the world's most advanced tackle system – multiplied. Introducing the new Plano EDGE™ Flex tackle box. 38 Quick-Set dividers...

A modern take on the guide-favorite waterproof roll-top backpack, designed to be the ideal gear hauler for the big days the world over. ...

The FIN reels are the first range in the entirely new Greys reel family. A beautiful performance reel in a never before seen Di-cast constr...

Change agent. A heavy-duty version of the Remix, this HD reel has a full-cage design to capture line without failure. This makes a great op...

Liquid courage. Let’s face it, die-cast reels are intended to be low-cost alternatives to machined reels, right? Heavier. Easier to damage....

A perfect blend of balance, recovery, and power, the user-friendly performance of the Aydon series is the optimum mix between casting perfo...

Anglers can count in this tool to help with their day out on the water. 72 in. long. 10 snaps.  ...

Floating textured handle for sure grip to remove hooks safely. Ventilator needle for deep water species. Many reef dwelling fish have a swi...

Mustad's uniquely designed pliers give anglers an edge on getting just the right angle to pry out precious hooks. Built with Stainless Stee...

Wide swimming jointed action with a loud rhythmic rattle mimics and exaggerates the action of a wounded baitfish. Suspending on pause just ...

High strength and burr-free Perfect for Surflon and Surfstrand wire Correct size is slightly ...

Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features ...

D-10 Down-Easter Standard Rod HolderThe D-10 Down-East Standard Rod Holder is equipped with a single clamp mount.  This versatile clamp ope...

With its super-soft body and weedless hidden-hooks design, the Scum Frog® allows you to fish places other lures can't get to. Don't be afra...

The crazy cousin of the already popular Lil Trooper, the Lil Super Trooper introduces action claws to this ned rig craw style bait. Infused...

The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material...

The Large Teaser creates a lifelike wounded action that can be customized with different hook placements. These Teaser Heads are available ...

Replacement battery pack for Fish Hawk X4 or X4D Probes. 

Whether cranking baits or basking in the glory, stay cool and fresh in this go-to Tech Tee formulated for easy-breathing, moisture-wicking,...

Rock your favorite catch with a fresh look. The Tech Tee crew dials down the heat and cranks the comfort with an easy-breathing, moisture-w...

The Hollow Body Frog Popper has become a favorite to the seasoned top water angler. The narrow profile and cupped face make this bait easy ...

Your lean, mean, trail-to-river machine. Flyweight Men's Wading Boots cut ounces in exchange for maximum output, relentless grip, and stand...

Command tournament-winning performance with the next generation of Shimano Expride casting and spinning rods. Built upon a strong legacy ...

***Due to the size of this product, shipping rates are subject to change.  For a shipping quote, please contact us via email or phone**    ...

The Mustad Nylon Coated Wire leaders are made for casting or trolling with natural or artificial bait for a whole range of species with a m...

Great Lakes Spoons design and manufacture all of our fishing lures from the best materials available. Our lures are hand built to a higher ...

A light weight disc drag reel in its purest form, the all-new Ultradisc features everything you need and nothing you don’t in a disc drag f...

    The Frabill® Hiber-Net Stowable Net is the most easily stowable net you'll ever use! When not in use, the net and net frame collapse an...

The Berkley® ceiling/wall rod rack saves space while neatly and securely storing up to 6 complete rod and reel combos. Ideal for underutili...

Keep bait fresh, lively and enticing. This dual design includes a clip-on portable aerator to turn your bucket into a thriving oxygen sourc...

This portable aerator comes with everything you need to aerate up to 10 gallons of fresh or saltwater. It's compact enough to fit in a pock...

Frabill's Aqua-Life® aerator systems have been specifically designed and tested to keep baitfish healthy and active. This portable aerator ...

An integrated aerator installed directly in the lid makes this bait bucket unobtrusive and efficient while keeping bait fresh. The lid can ...

Famous Jig-A-Whopper Designs – All in One Value Pack! Hottest colors and sizes in the market today! Includes Two...

The expanded Fin combo range offers a high performance “just add water” solution to the Greys combo assortment. Featuring the Greys Fin fly...

Great for trolling with whole herring or anchovy rigs. They are also very popular under a float for predators and under your tip-up through...

The HT Enterprises Ice Anchor Power Drive Tool is designed to quickly and easily screw shelter anchors into the ice. The universal design a...

Rods which are 8 feet in length or greater when fully collapsed do not qualify for $40 flat rate shipping due to oversized shipping rates. ...

The Eliminator Series of Spinning Reels range from a compact 2500 series reel holding 6-pound test to a beefy 8000 series reel that can pac...

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcra...

With pride and prestige on the line, avid bass anglers focus on the details when relying on their tools to stand out from the pack. Handcra...

1 BB Reel with DIGI-Balanced Gear System Lightweight Graphite Body and Rotor True Touch Handle Contoured Handle Knob Ro...

Bill Davis custom spreaders, built for Lake Simcoe and more!

Made by Marttiini, the makers of premium Rapala fillet knives for over 50 years.More guts than any other knife, this is the one that taught the w...

The Celsius Chisel 'N Dip Ice Scoop provides a simple and easy way to remove stubborn ice from fishing holes. This angling accessory is made of h...

NOTE: Due to the size of this item, this product is only available for in-store pick up. If you would like to request a shipping quote, please co...

Box of 122 assorted hooks, swivels and sinkers

FISH YEAR-ROUND WITH THE ECHOMAP UHD ICE FISHING BUNDLE Designed for the passionate angler, the ECHOMAP UHD 73cv ice fishing bundle is made fo...

Artwork on front FABRIC TECH: 52% cotton/48% polyesterITEM #: PG-13531

Artwork on front and back FABRIC TECH: 52% cotton/48% polyesterITEM #: PG-13516

Simms' classic mesh vest keeps it lightweight and breathable while offering the best pockets-to-price value on the water. Durable and we...

Featuring an asymmetrical zipper for complete and more comfortable protection of your nose and mouth, our Heavyweight Hoody is designed to be wor...

The iconic G3 Guide™ Wading Jacket is the perfect blend of mobility and fishing utility. Lightweight guaranteed dry 3-layer GORE-TEX® combined wi...

The Steez CT 70 is packed to the gills with the kind of high-tech advancements you’ve come to expect from the Daiwa team, but the finer touches s...

The latest in LiveScope technology, the LiveScope Plus System offers improved resolution, reduced noise, clearer images and better target separat...