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Free Shipping on Canadian Orders $150 and Over! Excludes BC, NL, YT, and NWT. $40 Flat Rate Rod Shipping. Click for More Details
Free Shipping on Canadian Orders $150 and Over! Excludes BC, NL, YT, and NWT. $40 Flat Rate Rod Shipping. Click for More Details

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Simms Walleye Logo T-Shirt

$39.99
Original price $39.99 - Original price $39.99
Original price
$39.99 - $39.99
Current price $39.99

FABRIC TECH: Grey Heather - 52% cotton/48% polyester; Black - 100% cotton ITEM #: PG-13239

Simms Walleye Icone Trucker Hat

$34.99
Original price $34.99 - Original price $34.99
Original price
$34.99 - $34.99
Current price $34.99

FABRIC TECH: 57% polyester/43% cotton twill; Back- 100% polyester mesh ITEM #: PG-12578

Simms Visor

$34.99
Original price $34.99 - Original price $34.99
Original price
$34.99 - $34.99
Current price $34.99

ITEM #: PG-13528

Ugly Stik GX2 Travel Combo

$99.99
Original price $99.99 - Original price $99.99
Original price
$99.99 - $99.99
Current price $99.99

DESCRIPTION Ugly Stik® GX2™ pack spinning combos provide the ultimate combination of durability and convenience. Enjoy fishing anywhere you go wit...

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Garmin Canada LakeVu G3 Ultra SD Card

$289.99
Original price $289.99 - Original price $289.99
Original price
$289.99 - $289.99
Current price $289.99

The Premier Freshwater Fishing Map Industry-leading coverage, clarity and detail with updated inland maps that fe...

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Garmin Striker Vivid Series

$239.99 - $899.99
Original price $239.99 - Original price $899.99
Original price
$239.99 - $899.99
Current price $239.99

Striker Vivid 7cv CLEARVU Scanning Sonar Traditional CHIRP Sonar DUAL BEAM, DUAL FREQUENCY 800 X 48 Pixel WVGA Display 500 WATT GPS Chart P...

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Simms ID Trucker Hat

$34.99
Original price $34.99 - Original price $34.99
Original price
$34.99 - $34.99
Current price $34.99

Crown Fit: Mid FABRIC TECH: 100% cotton twill; Back: 100% poyester mesh ITEM #: PG-13447

Simms Single Haul Cap

$49.99
Original price $49.99 - Original price $49.99
Original price
$49.99 - $49.99
Current price $49.99

Keep your mind focused on where it should (mostly) be-fishing--with this classic fishing cap, the Single Haul Cap. CROWN FIT: Low FABRIC TECH: ...

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Simms Bass Patch Trucker Hat

$34.99
Original price $34.99 - Original price $34.99
Original price
$34.99 - $34.99
Current price $34.99

CROWN FIT: Mid FABRIC TECH: Black: 100% Cotton Twill, Hex Flo Camo Steel: 57% Polyester/43% Cotton Twill; Back- 100% Polyester Mesh ITEM #:...

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13 Fishing Black Betty FreeFall Carbon

$169.99 - $189.99
Original price $169.99 - Original price $189.99
Original price
$169.99 - $189.99
Current price $169.99

On the Mount Rushmore of ice reels, the Black Betty family holds all four spots. With the “George Washington” of the group being the FreeFall Carbo...

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P-Line Utility Box

$10.99
Original price $10.99 - Original price $10.99
Original price
$10.99 - $10.99
Current price $10.99

The P-Line Utility Box is an excellent way to store your terminal tackle. With 20 individual compartments this box makes it easy to separate, hooks...

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Frabill Aqua Life Premium Portable Aeration System

$69.99
Original price $69.99 - Original price $69.99
Original price
$69.99 - $69.99
Current price $69.99

Flood up to 15 gallons of water with oxygen to convert your bait container into a lively, healthy home for bait fish. This premium portable aerat...

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HT Oxymax Aerator

$16.99 - $59.99
Original price $16.99 - Original price $59.99
Original price
$16.99 - $59.99
Current price $16.99

INSULATION SYSTEM KEEPS THE WATER FROM FREEZING CLEAR SOLAR PANEL POUCH ON THE TOP CENTER OF THE LID FOR THE OXYMAX SOLAR PANEL TO SLIDE IN...

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Spro Waterproof Tackle Tray

$13.99 - $22.99
Original price $13.99 - Original price $22.99
Original price
$13.99 - $22.99
Current price $13.99

Description Size 10" x 7.4" x 1.87" Waterproof Seal Great for Plastic Baits and Hardbaits Adjustable Layout Vertically and Horizontally Do...

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Spro Tackle Box 3700M

$19.99
Original price $19.99 - Original price $19.99
Original price
$19.99 - $19.99
Current price $19.99

Description Size 14" x 9" x 2" Great for Plastic Baits and Hardbaits Adjustable Layout Vertically and Horizontally Does Not Open When Dropped ...

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St. Croix Triumph Travel Rods

$219.99
Original price $219.99 - Original price $219.99
Original price
$219.99 - $219.99
Current price $219.99

The Triumph® travel casting rod is a 4-piece design created for savvy anglers seeking the best in performance, value and convenience. It’s equipped...

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Eagle Claw Ice Rod Case

$119.99
Original price $119.99 - Original price $119.99
Original price
$119.99 - $119.99
Current price $119.99

***Due to the size of this product, we are unable to offer free shipping***  This Ice Rod Case holds up to six ice combos, has four ...

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Otter Vortex PRO Lodge Thermal Hub

$699.99
Original price $699.99 - Original price $699.99
Original price
$699.99 - $699.99
Current price $699.99

NOTE: Due to the size of this item, this product is only available for in-store pick up. If you would like to request a shipping quote, please co...

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Shimano Zodias Travel Rod

$349.99
Original price $349.99 - Original price $349.99
Original price
$349.99 - $349.99
Current price $349.99

Just like a small electric current flowing across the body, feel the tingling sensation from detecting underwater activity with the carbon monocoqu...

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Acme Hyper-Hammer T.T.

$13.99
Original price $13.99 - Original price $13.99
Original price
$13.99 - $13.99
Current price $13.99

A brand new style of jigging minnow packed with unprecedented features. Rattling google eye glass chamber and through body brass hammer provide ul...

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Humminbird Helix 7 Chirp GPS G4 *All Season*

$1,524.99
Original price $1,524.99 - Original price $1,524.99
Original price
$1,524.99 - $1,524.99
Current price $1,524.99

The ICE HELIX 7 CHIRP GPS G4 will not only help you catch the fish, it will help you find where to catch them. Take advantage of outstanding featur...

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Rapala Thermal Tip Up

$29.99
Original price $29.99 - Original price $29.99
Original price
$29.99 - $29.99
Current price $29.99

Insulated tip-up covers hole and prevents freeze up (up to 10” hole) Convenient on-board tackle storage. Keeps everything handy Two bite settings...

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Rapala 20" Metal Ice Skimmer

$15.99
Original price $15.99 - Original price $15.99
Original price
$15.99 - $15.99
Current price $15.99

One is not enough. Everyone has the “skimmer down the hole” story. This one is made from galvanized steel into a 5" strainer cup mounted to a brawn...

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Celsius Trophy Tamer Tip Up

$19.99
Original price $19.99 - Original price $19.99
Original price
$19.99 - $19.99
Current price $19.99

Heavy duty ABS frame Variable tension release Lubricated tube to prevent freezing High visibility flag Pre-spooled with 20 lb. tip-up line

HT North Star Tip Up Strike Light

$15.99
Original price $15.99 - Original price $15.99
Original price
$15.99 - $15.99
Current price $15.99

Simply replace your standard tip-up flag assembly with the NorthStar lighted L.E.D. assembly, hit the button to power up, then set the flag in the ...

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HT Husky Tip Up

$29.99
Original price $29.99 - Original price $29.99
Original price
$29.99 - $29.99
Current price $29.99

The Husky Tip-Up is a deluxe wooden frame tip-up which features HT's lifetime guarantee against freeze-up, "easy flow" spools with handle, and an "...

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HT Polar Tip Up

$19.99
Original price $19.99 - Original price $19.99
Original price
$19.99 - $19.99
Current price $19.99

Ultra smooth Multiple-Setting Trip-Shaft Guaranteed not to freeze up in sub zero Wind-free trip wire 200' Spool

Marcum Max Lithium 12V 30AH LIFEPO4 Battery and 6AMP Charger Kit

$289.99
Original price $289.99 - Original price $289.99
Original price
$289.99 - $289.99
Current price $289.99

For some outdoors activities, there’s simply never enough power to go around. Enter the MarCum Max, at 12V30AH, it’s the largest Lithium LiFePO4 in...

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JawJacker Jigging Base

$139.99
Original price $139.99 - Original price $139.99
Original price
$139.99 - $139.99
Current price $139.99

Use the Jigging JawJacker Base to turn your JawJacker into a Jigging JawJacker. To do this fold the legs up on your JawJacker (not included and so...

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Marcum King Lithium 12V 18AH LIFEPO4 Battery and 6AMP Charger Kit

$204.99
Original price $204.99 - Original price $204.99
Original price
$204.99 - $204.99
Current price $204.99

MarCum realizes that there are certain systems designed for open-water which are also run on ice. These units typically have a higher power draw de...

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Pflueger Trion TRIINT Inline Ice Reel

$79.99
Original price $79.99 - Original price $79.99
Original price
$79.99 - $79.99
Current price $79.99

Improve presentation, and drop bait to the strike zone quickly with the Pflueger® Trion® Inline Ice Reel in lightweight composite construction. Thi...

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HT Sapphire Ice Rod

$27.99
Original price $27.99 - Original price $27.99
Original price
$27.99 - $27.99
Current price $27.99

Select tapered IM8 solid carbon blank rod Full genuine cork handle with sliding rings Premium aluminum oxide guides

HT Arctic Express Auger

$79.99 - $136.99
Original price $129.99
Original price $129.99 - Original price $136.99
Original price $129.99
$79.99 - $136.99
Current price $79.99

The Arctic Expres Auger from HT uses custom stainless steel blades designed for lightning fast cutting. It's easy to transport with it's 2-piece co...

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HT E-Drill Auger Kit

$259.99 - $279.99
Original price $259.99 - Original price $279.99
Original price
$259.99 - $279.99
Current price $259.99

33" Shaft with lightweight yet durable synthetic nylon flighting Razor sharp steel blades along with center point blade promotes stability and smo...

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HT Siberian Tiger Auger Kit

$189.99 - $199.99
Original price $189.99 - Original price $199.99
Original price
$189.99 - $199.99
Current price $189.99

Auger flighting coated with an ice ressistant non-stick finish Kit comes complete with adjustable handle, auger, 22" extension bar and ultra-smoot...

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HT Siberian Auger Kit

$139.99 - $159.99
Original price $139.99 - Original price $159.99
Original price
$139.99 - $159.99
Current price $139.99

Kit comes complete with adjustable handle, auger, 22" extension bar and ultra-smooth drill adapter Superior steel construction holds up against ha...

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Pelican Trek Sport 94 Sled

$599.99
Original price $599.99 - Original price $599.99
Original price
$599.99 - $599.99
Current price $599.99

***THIS ITEM IS NOT AVAILABLE TO SHIP*** Bring your gear with confidence with the TREK SPORT 94 utility sled. Its 700 lb capacity means plenty of r...

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Pelican Trek 60 Sled With Runners & Hitch

$229.99
Original price $229.99 - Original price $229.99
Original price
$229.99 - $229.99
Current price $229.99

**NOTE: Online shipping quote for large items available upon request. In-store pickup available at checkout. Please call us at (519) 749-1620 or em...

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MarCum Pursuit HD-L Underwater Viewing System

$729.99
Original price $729.99 - Original price $729.99
Original price
$729.99 - $729.99
Current price $729.99

Marcum’s Pursuit HD L Camera sets the new standard in mobility, while adhering to technological innovations our cameras have always led with. A FU...

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MarCum Quest HD-L Under Water Viewing System

$849.99
Original price $849.99 - Original price $849.99
Original price
$849.99 - $849.99
Current price $849.99

The Quest HD L allows you to explore the underwater world in razor-sharp, high-definition detail. A full 1080p camera paired with MarCum’s exclusiv...

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MarCum Mission SD-L Underwater Viewing System

$599.99
Original price $599.99 - Original price $599.99
Original price
$599.99 - $599.99
Current price $599.99

Now powered by a 12v10ah LiFePO4 Brute Lithium Battery, the Mission SD L combines MarCum’s exclusive relative direction, depth, and temperature rea...

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Celsius Auto Tamer Hook Set System

$39.99
Original price $39.99 - Original price $39.99
Original price
$39.99 - $39.99
Current price $39.99

Ideal when fishing with multiple rods, the Celsius Auto Tamer automatically releases the rod tip on a strike and sets the hook for you! Solid al...

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Simms Merino Lightweight Hiker Sock

$34.99
Original price $34.99 - Original price $34.99
Original price
$34.99 - $34.99
Current price $34.99

Specs Lightweight Merino wool mid-calf sock. • Naturally wicking and odor resistant • Mid-calf height • Made in USA • Machine wash & dry...

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Simms Daily Sock

$29.99
Original price $29.99 - Original price $29.99
Original price
$29.99 - $29.99
Current price $29.99

Specs Celebrate those hardworking feet with this merino wool mid-calf sock that blends personality and performance for your 9-to-5 outfit. • Na...

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Simms Freestone Wading Jacket

$399.99
Original price $399.99 - Original price $399.99
Original price
$399.99 - $399.99
Current price $399.99

Simms' waterproof-breathable Freestone Wading Jacket brings versatility to any adventure with a motion enhancing cut, ample pockets for storage and...

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Nordic Manual Ice Drill

$89.99 - $94.99
Original price $89.99 - Original price $94.99
Original price
$89.99 - $94.99
Current price $89.99

• 6” or 8” hole size Telescopic Handle Design Comfort Grip Handles Tough Powder Coated Enamel Finish Rugged Design Prec...

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Yakima Flatfish - Treble Hook

$7.99 - $12.99
Original price $7.99 - Original price $12.99
Original price
$7.99 - $12.99
Current price $7.99

FRANTIC FISH CATCHING ACTION AT SLOW SPEED The high-action produced by FlatFish® at slow troll or retrieve speeds can produce violent strikes ...

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St. Croix Victory Spinning Rod

$249.99 - $279.99
Original price $249.99 - Original price $279.99
Original price
$249.99 - $279.99
Current price $249.99

Brand new for 2021, these technique-specific bass rods now feature advanced SCIII+ carbon blank and St. Croix's proprietary IPC®, FRS, TET techno...

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VMC Tungsten Slider Weight

Current price $7.99
Original price $9.99 - Original price $14.99
Original price $9.99 - Original price $14.99
Original price $9.99
$7.99 - $7.99
Current price $7.99

Extreme hardness provides a better feel for structure and light bites. 35% smaller profile for fewer snags and better cover penetration. Easy to pe...

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Atlas Mike's Bait Sac Floaters

$6.99
Original price $6.99 - Original price $6.99
Original price
$6.99 - $6.99
Current price $6.99

Atlas Mike’s Bait Sac Floaters – Glow in the Dark.  Bait Sac Floaters that glow in the dark! Add floaters to bait sacs to lift off the bottom away ...

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Atlas Mike's Spawn Net Squares

$5.99
Original price $5.99 - Original price $5.99
Original price
$5.99 - $5.99
Current price $5.99

Super-soft nylon netting, Atlas Mike’s Spawn Net is great for making sacs of all types of bait; single eggs, clusters, liver or any forms of soft o...

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Kingpin Imperial- 575 Centerpin Reel

$699.99
Original price $699.99 - Original price $699.99
Original price
$699.99 - $699.99
Current price $699.99

IMPERIAL 5 3/4"  Centerpin - A scaled up version of the 475 featuring the exact same specifications. If you love the 475 & want significantly...

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Frog Hair Fluorocarbon Tippet Spool

$17.99 - $42.99
Original price $17.99 - Original price $42.99
Original price
$17.99 - $42.99
Current price $17.99

The added suppleness compliments the refractive qualities of fluorocarbon to deliver the most stealthy, drag-free presentation possible increasin...

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St. Croix Triumph Spinning Rod

$149.99 - $159.99
Original price $149.99 - Original price $159.99
Original price
$149.99 - $159.99
Current price $149.99

Durably sensitive with impressive power, Triumph® rods are built for savvy anglers seeking the best in performance and value. Premium qu...

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Off Shore Tattle Flag HD Economy Kit - OR12TFEK

$21.99
Original price $21.99 - Original price $21.99
Original price
$21.99 - $21.99
Current price $21.99

Each kit includes HD wire, spring, washer, screw eye, split ring, 6/32 screw and limited instructions. One kit will upgrade one OR12 Side Planer ...

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Off Shore Tattle Flag HD Upgrade Kit - OR12TF

$49.99
Original price $49.99 - Original price $49.99
Original price
$49.99 - $49.99
Current price $49.99

Each kit includes red flag, two OR16 clips, HD wire, spring, washer, screw eye, split ring, 6/32 screw and instructions. One kit will upgrade one...

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Okuma SST Float Rod

$199.99 - $219.99
Original price $199.99 - Original price $219.99
Original price
$199.99 - $219.99
Current price $199.99

Re-designed with passion, desire, and experience, Okuma SST "a" rods are elevating performance standards throughout cold-water fisheries. Species...

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Okuma GLS Custom Steelhead Spinning Rods

$239.99 - $269.99
Original price $239.99 - Original price $269.99
Original price
$239.99 - $269.99
Current price $239.99

The new Okuma GLS Steelhead rods are built with light and responsive 30-ton carbon rod blanks which are designed with actions that salmon and steel...

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Simms ProDry Glove plus Liner

$179.99
Original price $179.99 - Original price $179.99
Original price
$179.99 - $179.99
Current price $179.99

A day on the water asks a lot of our hands, from knot tying to boot lacing to boat handling. We need dexterity, warmth, protection, and easy acce...

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Simms GORE-TEX Rain Cap

$84.99
Original price $84.99 - Original price $84.99
Original price
$84.99 - $84.99
Current price $84.99

Waterproof, breathable GORE-TEX® ballcap for rainy day performance and protection. Waterproof, breathable GORE-TEX® 3L shell fabric with...

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