Products

Deadsticking perfected. The Bait Striker with its exclusive BaitStriker Switch lets you fish hands-free without missing the strike. Trusted tech f...

Strength meets precision. Capture Walleye is built to handle the power of big fish under the ice, with the sensitivity to feel every strike and th...

An all-around workhorse on the ice, the Descent Aluminum offers a fully machined aluminum spool to increase drop speed. Efficiently drop any sized...

The Original Black Betty is the ideal inline reel for shallow water panfish.  It's durable all-aluminum construction will last season after seaso...

The FreeFall was designed to be the ultimate performance ice reel. Expect easy one-handed operation, smooth drag and the perfect all around gear ...

FreeFall Ghost is the latest inline reel from the company that has perfected inline fishing. The revolutionary FreeFall trigger allows hard water...

New for 2020-21 the FreeFall gets supersized! More capacity, more versatility, and more drag. The FreeFall XL features a Core Balanced Magnetic B...

·         Bar stock CNC machined aluminum construction ·         2.7:1 gear ratio ·         19” line retrieve per crank ·         Lightw...

Full Battle Rattle, the Blackout ice combo pulls no punches offering an advanced system for effective species targeting and acquisition. Strategic ...

·         Graphite frame construction ·         Rapid release spool ·         Integrated fender ·         Soft touch finish ·        ...

The Quest rod series is made for the adventurer. There's no reason you shouldn't be able to enjoy cutting edge rod technology when travelli...

Who's Your Daddy? That's right, bask in the glory of its flat-sided magnificence. We all know there's a time and place for a premium, flat-...

Perfectly Balanced Body Provides Exceptional Action Realistic Soft Tail Reinforced Hinge Prov...

Internal Weight Positioned for Accurate Casting 3D Eyes High Definition Paint Finishes ...

Stay toasty, the Heatwave is ideal for anglers that want to ensure their success on the water. Whether hole hopping or making them pay in the shack...

The Micro Magic Man can be burned, crawled or jigged.  The nose down stance and tight acion protect it from hookinh anything other than fish.  Wh...

You know how every angler wants that super specific depth and profile and each one is extremely different? Well, this series has all of the...

The Whiteout ice rod comes from a premium quality series of ice rods. Featuring solid Toray carbon blanks and Evolve Solo Guides, Whiteout Ice ro...

Strike with precision. Reel with control. Every move flows effortlessly, every catch counts. Force keeps you in rhythm with the bite, letting you ...

Left Hand Retrieve Strike fear into the hearts of your prey this season with the FreeFall Special Edition Trick Shop Ice Fishing Reel, the ultimat...

In the middle of winter, there’s nothing anglers long for more than a little Heatwave. Spice up your setup with a new reel at an affordable price...

Wicked ice spinning reel features an aluminum spool with a lightweight graphite body and rotor. The handle is also aluminum and is outfitted with ...

32" Medium Heavy WR-32MH Designed for discerning anglers seeking a competitive edge, this rod combines innovative materials and features to delive...

The high-function hitman series, the Wicked has been remade from the core of its DNA. Taking the advice of the industry’s most educated ice fishi...

  Fenwick has been building technique and fishery specific rods for avid anglers that demand the highest performance for more than 70 years...

Experience better-than-ever Abu Garcia engineering for MAXimum performance with the Abu Garcia Max Pro baitcast combo. This combo features ...

Lighter and more feature-packed than ever before, the Abu Garcia® ZATA Baitcast Combos are geared for performance. With a 10+1 bearing syst...

Fish like Jordan Lee! Designed by back-to-back Bassmaster Classic® winner and winner of the first-ever MLF Bass Pro Tour event, Jordan Lee, the ...

The Abu Garcia® stand alone 44-rod rack saves space while neatly and securely storing up to 44 rods or 22 complete rod and reel combos. Ide...

Built for heavy duty applications, the Max 40 and 60 large platform low profile reels have all the trusted legacy of the Max LP family with...

Taking design cues from the Revo® lineups, the Pro Max™ spinning reel boasts the same exceptionally smooth package as it’s low pr...

Abu Garcia Max X LP reels flow down technology from the Revo 5 platform into a LP platform that offers performance reels at a great price point....

Reel Grease is part of the right series of products to properly service all of your Abu Garcia reels. Low viscosity formula Perfect...

Reel oil is part of the right series of products to properly service all of your Abu Garcia reels. Perfect viscosity to improve overall ...

Built on the same, rigid and versatile platform as the popular Revo SX baitcasting reel, the Revo SX VoltiQ low profile reels incorporate Abu Ga...

Built on the same, rigid and versatile platform as the popular Revo X baitcasting reel, the Revo X VoltiQ low profile reels incorporate Abu Garc...

Redesigned from the ground up, the 5th generation of Revo low profile reels have been designed to provide best-in-class precision, power, and perfo...

Redesigned from the ground up, the 5th generation of Revo low profile reels have been designed to provide best-in-class precision, power, and perfo...

The ZATA spinning reels exemplify sleek reel design and performance in a compact package. Precision engineered with a lightweight aluminum frame, p...

The Abu Garcia® vertical 11-rod rack saves space while neatly and securely storing up to 11 rods or 6 complete rod and reel combos. Ideal f...

Lighter and more feature-packed than ever before, the Abu Garcia ZATA Spinning Combos are geared for performance. With a 10+1 bearing system, li...

Engineered for portability without sacrificing performance, the PingLive Mini Sonar delivers real-time underwater imaging in a compact, lightweight...

PingLive Sonar is an innovative wireless Live Sonar system that uses your Phone or Tablet as the display via Wi-Fi connection. The transducer unit ...

The Acme Hyper-Glide features an injected plastic minnow body with wings that resemble real fish fins and open each time the bait falls. As the w...

A brand new style of jigging minnow packed with unprecedented features. Rattling google eye glass chamber and through body brass hammer provide ul...

Second only to the news that salmon and steelhead were tearing up tackle in the Great Lakes was the discovery that Little Cleos were the surest w...

Second only to the news that salmon and steelhead were tearing up tackle in the Great Lakes was the discovery that Little Cleos were the surest w...

Second only to the news that salmon and steelhead were tearing up tackle in the Great Lakes was the discovery that Little Cleos were the surest w...

New to the Little Cleo lineup this season is the Moonshine Glow Series. This exciting combination merges the legendary fish-catching capabilities o...

The Google Eye Jig is the combination of sight and sound to trigger more bites in all water types! Its Shockwave Rattle System has been designed to...

The new standard for open water vibe baits, the V-Rod features an all steel frame with lead injection molding body to create the ultimate b...

Black finish is excellent for use with big game leader material Use with 50 lb test fluorocarbon ...

High strength and burr-free Perfect for Surflon and Surfstrand wire Correct size is slightly ...

The Airflo Forge floating line is an excellent fly line at a price level that won’t break the bank. With all the fly lines on the market today...

With a compact head and aggressive front taper, this easy loading line delivers monster flies with pin point accuracy. Built on low stretch power...

Who says the proverbial jack of all trades is always a master of none? This line does it all - and beautifully so, at that. A great all rou...